Natsuyaki Miyabi to serve as ‘one-day manager’ at a shop run by a longtime fan — prices and fan-funded fees spark debate

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The story

Natsuyaki Miyabi, a former Morning Musume ’14 member now active with PIMMY and other projects, is set to serve as “one-day manager” at an eatery run by one of her longtime fans. Word that the collaboration curry costs 3,500 yen, the collaboration drink costs 2,300 yen, and even two-shot photos come with a fee sparked a mix of congratulations and unease on 5ch’s Hello! Project board over the idea of fans collecting money from fellow fans. One post — “Knowing the money’s going to a fellow otaku kills my motivation to go” — set off a tangle of reactions: surprise at the pricing, curiosity about who this veteran fan-turned-shop-owner actually is, and the thread rolled on without a clear consensus.

What people said

10AnonymousOct 6, 2026 18:13
She's been busy ever since leaving Up-Front (her old talent agency), huh
11AnonymousOct 6, 2026 18:17
Oh, so it's a fan-run shop… knowing the money's going to a fellow otaku kills my motivation to go
30AnonymousOct 6, 2026 18:44
Re: #11
Yeah, I kind of get that
18AnonymousOct 6, 2026 18:24
I wonder which thing they mean by "since elementary school"
21AnonymousOct 6, 2026 18:34
3,500 yen for the collab curry and 2,300 yen for the collab drink — that's a bold price
24AnonymousOct 6, 2026 18:36
So that means 5,800 yen gets you a two-shot photo, and it's +2,300 yen for each extra one after that?
Since it's shot on a smartphone, the quality's way higher than the usual cheki (instant Polaroid-style fan photo)
25AnonymousOct 6, 2026 18:39
Honestly, at this point you might as well just go to a "kurokki" place (slang reference, meaning unclear)
31AnonymousOct 6, 2026 18:46
Up-Front probably wanted her out ASAP since she'd overstayed her welcome there
32AnonymousOct 6, 2026 18:48
What's with the "image of the interior" disclaimer
Why isn't it an actual photo?
34AnonymousOct 6, 2026 18:49
Sounds like you could actually book her for something like a wedding if you really wanted to
35AnonymousOct 6, 2026 18:51
Could you book her for 100,000 yen?
37AnonymousOct 6, 2026 18:53
Re: #35
Even that's a stretch 😅💧
36AnonymousOct 6, 2026 18:52
Miyabi-chan's 34 now… time she found herself a good guy
38AnonymousOct 6, 2026 18:54
Re: #36
Wait, was she in prison or something?
52AnonymousOct 6, 2026 19:15
Re: #36
Miyabi-chan's already married, you know
42AnonymousOct 6, 2026 19:00
If it were a woman in her 20s instead of some old guy, I could still see myself rooting for the shop
47AnonymousOct 6, 2026 19:03
I hate it when otaku use their favorite idol to collect money from other otaku!
50AnonymousOct 6, 2026 19:08
It was already a slightly pricey place to begin with
The regular "red" katsu keema curry runs about 2,200 yen? 2,400 yen with an egg topping? So this is 1,100 yen more than the usual price
Makes you wonder how much of that actually goes to Miyabi-chan
51AnonymousOct 6, 2026 19:08
If an otaku wants to bring her a gig, it should be something like ad work or a festival
An event that's basically just collecting money from fans isn't okay
54AnonymousOct 6, 2026 19:19
I'll swing by while I'm in Osaka for the Morning Musume concert
56AnonymousOct 6, 2026 19:27
Re: #54
I'm going too — think you can make the timing work?
55AnonymousOct 6, 2026 19:20
She'll be pushing 40 next year, after all~! 👹
57AnonymousOct 6, 2026 19:29
There was an event before where buying 5,000 yen of PIMMY merch got you a two-shot photo with Miyabi-chan, and I went
but only about 1 or 2 out of every 10 people there were guys, so I felt pretty out of place
59AnonymousOct 6, 2026 19:33
Re: #56
I'm only doing the matinee so I've got room to spare, but if you're doing both matinee and evening it might be tight
66AnonymousOct 6, 2026 20:02
Re: #59
Right? If it had at least started at 11, I could've made it
63AnonymousOct 6, 2026 19:40
Who's even going to a meet-and-greet event for a married woman

Background and key points of this discussion

Natsuyaki Miyabi joined Morning Musume ’14 in 2014 as an additional member, and after graduating has continued her entertainment career as PIMMY. Within Hello! Project, it’s fairly common for graduated members to take part in collaboration shops or one-day-manager events, so a tie-in with a shop run by a longtime fan isn’t unusual in itself. What split opinion in the thread was the fact that the collaboration curry was priced above the regular menu, and the discomfort some felt over the basic setup of “a shop run by a fan collecting money from other fans.” Fan-led projects tend to have less funding behind them than ordinary tie-ins, which often pushes prices higher — and that’s what drove reactions like “this kills my motivation to go.” At the same time, several posters said they actually planned to go, so it wasn’t a simple split into for-and-against camps. Note that the posts touching on her age or marital status are based on anonymous hearsay and have not been confirmed as fact.

※This article is excerpted and summarized from the 5ch (Hello! Project board) thread “Natsuyaki Miyabi ends up becoming one-day manager at a shop run by a veteran otaku lol.”

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