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The story
Miyabi Natsuyaki, formerly of Hello! Project, announced on social media that she’ll appear at “YAMATO Spirit Fes 2027.” The event is held to help revitalize Kanoya City in Kagoshima Prefecture — hometown of former Yokohama DeNA BayStars player Yamato — and will run as a two-day show next January, marking its 5th anniversary. The announced lineup includes 2000s-era acts like ET-KING, 19, ZONE, Hysteric Blue, Yusuke, SEAMO, and Rina Aiuchi. On 5ch (a major Japanese forum), the reaction split between posters in their late 30s/40s cheering the throwback lineup and others raising concerns about the mismatched name recognition among acts, the cheap ticket price, and how anyone’s supposed to reach railway-less Kanoya City.
What people said
She's had way more public-facing work since leaving Up-Front [her old management company] — was she getting sidelined at UFA [her current agency]?
At UFA she got steady work and a guaranteed paycheck, so there was no reason to hustle.
Go freelance and suddenly it's "get your own gigs or earn zero."
Impressive they managed to line all this up.
But you're not gonna see Rosy [idol reference, unclear exactly who/what this nicknames] on a bill like this, right?
Well yeah, Hello! Project is a different tier.
But an M-line [M-line Club, the supergroup of graduated Morning Musume members] lineup? Sure, that'd fly.
They could do a reborn Buono! [the Hello! Project unit Natsuyaki used to be in] with that
Hysteric Blue and Yusuke too, surely
Missed Yusuke, yeah. Don't know the rest though.
You don't know Hysteric Blue, 19, ZONE, or SEAMO?? For real?
You in your 20s or something?
19
ZONE
Hysteric Blue
Yusuke
SEAMO
Rina Aiuchi
Miyabi Natsuyaki
Araforty [slang for people around 40] rejoicing!
That's a pretty solid lineup, not gonna lie
day after tomorrow [misono's old group] hasn't reunited at all, so Do As Infinity would make more sense for this kind of bill.
A: Scheduled for 3 to 3.5 hours.
Apparently that's about how long last year's was.
Background and Talking Points
“YAMATO Spirit Fes” is an ongoing event aimed at revitalizing Kanoya City, Kagoshima Prefecture — hometown of former professional baseball player Yamato — and this marks its 5th edition. Because the city has no railway, shuttle buses from the nearest station have reportedly been arranged in past years, and thread commenters expected similar arrangements this time. It’s worth noting that the thread’s speculation about why Natsuyaki left her former agency — suggesting she “may have been sidelined” — is purely 5ch conjecture, not something confirmed by Natsuyaki or either agency. Likewise, comments about the show’s running time and ticket price are guesses based on past years’ events, not officially announced figures for the 2027 show.
*This article is compiled from excerpts and a summary of the 5ch (Hello! Project board) thread “Miyabi Natsuyaki Confirmed for “YAMATO Spirit Fes 2027”!!!!!!!!!!“
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