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The story
Reports that YouTube plans to dramatically ramp up its crackdown on ad-blocker users sparked a reaction thread on 5ch’s “Nandemo Jikkyo G” board. Most replies piled on about the quality of the ads themselves — “the ads are way too long,” “it’s nothing but scam-like garbage” — with some users considering browser-wide blockers or switching to Premium. Others pushed back with “it’s the freeloaders’ own fault,” reviving the age-old standoff: put up with ads, or pay up.
YouTube Issues “Final Notice” to Ad-Blocker Users, Set to Massively Ramp Up Countermeasures
It has emerged that YouTube has decided to significantly strengthen its measures against users who watch videos with ad blockers enabled.
According to sources, YouTube’s internal teams have grown concerned that the spread of ad-blocker use is eating into ad revenue, and have concluded that warning messages alone provide “insufficient deterrent effect.” Going forward, the company reportedly plans to roll out, in phases, a system that restricts video playback itself whenever it detects an extension interfering with ad loading.
Source: techwire-news.invalid / Original article here
What people said
Fine if you actually like ads, but they're forcing it even on people who hate them.
Make a rule like 3 seconds max or something.
Exactly this.
How many minutes are they gonna make us sit through?
Blocking at the whole-browser level is way too easy, so that'll probably get cracked down on even harder — assuming they actually get serious about it.
Use SmartTube 😆 (a third-party ad-free YouTube client for Android TV)
I could live with it if the ads were cut in half, but the frequency is brutal.
"Must-see for guys who want it longer and thicker!", AI-generated-celebrity investment scam ads, scammy products babbling about "patented technology developed by Such-and-Such University" — none of it's any good.
Even the ads for normal games and apps are these long ones designed to bait a mis-tap and dump you into the store.
Raise the quality of what you run and put out more short ones.
Next up is the squeeze.
Welp, guess I'll go to TikTok then
Isn't this just how it ends up?
Unless we're still in the era where YouTube could get away with being the arrogant monopoly king.
Why do they have to get in the way of watching?
I thought the old banners that moved a little under the video were fine. Those didn't get in the way, and I'd click if something caught my eye. But I hate how intrusive today's ads are, so full ad-block for me now.
And on top of that, those are the ones the streamer didn't even choose — YouTube force-inserts them on its own. That's nothing but a headache for the streamer too.
YouTuber: "I'm not uploading videos for free, you know."
It's only worth anything for specific YouTubers, pinpoint at best.
Also, the ads you get change based on the type of videos you watch.
Get flagged as "low-tier" and it's nothing but low-tier ads; get flagged as "upscale" and you get upscale-targeted ads.
Back in the day even random channels would get big-name ads, but once major brands started objecting to showing up next to controversy-bait content, YouTube started properly controlling that targeting.
Company: "Sure thing" *hands over money*
User: "Ugh, these ads are so annoying."
YouTube: "Get Premium and I'll make the ads disappear ^^"
Company: "Wait… so what exactly was the money I paid you for?"
Cheapskates who won't even pay YouTube aren't about to buy something after sitting through an annoying ad.
Why do you get completely different ads on the same account depending on whether you're watching on phone or TV? On phone it's wall-to-wall scam garbage, but on TV it's normal commercials.
Probably assumes the whole family's watching together?
There are people out there who make house-money-per-year just playing games or pulling nuisance stunts.
Those guys can't possibly have any real ad value.
It probably just comes down to whether there's a way to get out of paying.
Though more and more paid services are making ads mandatory anyway these days.
Everyone's got their own way of thinking about money and
how they spend it — investing in yourself and all that —
but the opinion that "it's not worth skipping food or snacks
just to subscribe to this" is the complete opposite of how
I see it.
I've always lived by the idea that a little frugality is
fine if it's an investment in myself.
Do you eat a delicious ¥1,280 bowl of char-siu ramen and
feel amazing in that moment,
or skip it and get a comfortable month of YouTube instead?
Most people pick the ramen, I bet 😁w (a riff on a well-known "self-investment" copypasta template)
First time I've seen this — is this some famous copypasta?
Then again, if you barely ever open YouTube, maybe you just haven't made it onto their warning list.
Just in case, I watch logged out whenever I'm on an ad-block browser or a download browser.
Background and Key Points of This Debate
YouTube has been gradually escalating warning displays for ad-blocker users since around 2023, and the “final warning” reported here looks like an extension of that trend. The thread split along two lines: frustration at the ads themselves, and frustration at people who refuse to pay. The majority view slammed long-form ads and scam-like ad content, while a sizable contingent — generally siding with Premium subscribers — argued “it’s the freeloaders’ own fault.” Some also pointed out that ad quality differs between phone and TV, apparently because YouTube varies which ads it serves depending on the viewing environment and assumed audience, though the thread reached no firm consensus on this. Worth noting: as of this writing there’s no official confirmation of exactly how far “banned from access” would actually be applied.
※This article excerpts and summarizes the 5ch (“Nandemo Jikkyo G”) thread “YouTube Finally Snaps! “Final Warning! Anyone Who Won’t Watch Ads Gets Banned. This Is Not a Threat.”“
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