August visitors to Japan down 10% year-on-year — Chinese tourists plunge 59%, Osaka Tourism Bureau reports

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The story

At a press conference on September 30, the Osaka Tourism Bureau announced that the number of foreign tourists visiting Osaka in August fell roughly 10% year-on-year. Visitors from China dropped sharply, down about 59%, while Italy and Spain each hit all-time highs for a single month, and nine other countries and regions — including South Korea and Taiwan — set new August records. The weak yen and summer vacation season are seen as the main drivers. On 5ch, opinions were split over whether the drop in Chinese tourists stems from cooling Japan-China relations or from China’s domestic economic slump, with some posters arguing that actual spending matters more than raw visitor numbers.

Wednesday, September 30, 2026, 10:13 AM

At a press conference on the 30th, the Osaka Tourism Bureau revealed that inbound foreign tourism to Osaka last month fell compared to the same period last year, calling the situation “extremely tough.”

According to the Bureau, tourists from Italy and Spain set new single-month records, while nine countries and regions — South Korea, Taiwan, Hong Kong, Malaysia, Indonesia, India, France, Russia, and the United States — recorded their highest-ever August figures. Long summer holidays and the weak yen are believed to be the main factors.

Source: newsdig.tbs.co.jp / Read the original article here

What people said

14AnonymousSep 30, 2026 17:58
Re: #1
This has nothing to do with cooling Japan-China relations.
What's actually cooling is the Chinese economy.
Chinese tourist numbers are down in every country, not just here.
18AnonymousSep 30, 2026 18:00
Re: #14
Really? Got a source for that?
38AnonymousSep 30, 2026 18:04
Even with fewer customers, they'll probably just jack up prices and keep revenue steady.
60AnonymousSep 30, 2026 18:10
What matters isn't the "number of tourists" but "how much money they actually spend."

Re: #38
Also worth discounting: with Chinese tourists (especially tour groups), a lot of their spending gets funneled through resident Chinese in Japan who corral the groups, so much of that money just circulates within the community rather than reaching the wider economy.
47AnonymousSep 30, 2026 18:07
Well, of course.
As long as the Hormuz crisis drags on, the energy crunch continues, and a food crisis from fertilizer shortages is becoming a real possibility.
Jet fuel shortages are driving airfares up too.
This really isn't the time for leisurely sightseeing.
Not that it should be, honestly.
270AnonymousSep 30, 2026 18:47
Re: #47
There's no Expo this year, and on top of that, Chinese visitors are down 60% while the overall drop is only 10% — meaning tourists from everywhere else must have massively increased.
59AnonymousSep 30, 2026 18:10
Re: #34
There weren't that many foreigners who actually came to Japan just for the Expo.
The people at that Expo were mostly locals from the Kansai region.
63AnonymousSep 30, 2026 18:11
Re: #59
Tokyo gets way more tourists, so don't worry — Osaka's still losing to Tokyo.
62AnonymousSep 30, 2026 18:10
Went to Namba in Osaka and was floored by how many foreigners were there.
68AnonymousSep 30, 2026 18:12
Re: #62
The foreigners looked pretty startled seeing my face too.
Guess that shows how few actual Japanese people are left in Namba.
81AnonymousSep 30, 2026 18:16
Osaka's always had a lot of Chinese and Korean tourists, so this was kind of inevitable, I guess.
145AnonymousSep 30, 2026 18:25
Re: #81
No, the point is that even measured against last year's Expo numbers, a 60% drop in Chinese visitors barely made a dent.

Re: #92
92AnonymousSep 30, 2026 18:17
Re: #63
Tokyo only gets more because national policy funnels all the direct flights from Europe and the US there — it's really just a transit hub for Osaka and Kyoto.
Who travels all the way to Japan just to sightsee at Sensoji Temple, which has zero historical value, or Tokyo Tower, a knockoff of the Eiffel Tower?
97AnonymousSep 30, 2026 18:18
More than half the people in Tokyo's entertainment districts are foreigners these days.
99AnonymousSep 30, 2026 18:19
Setting foreign tourists aside — how exactly is Japan supposed to earn foreign currency going forward? No foreign currency, no buying oil or iron ore, right?
110AnonymousSep 30, 2026 18:20
Re: #99
Lol, "iron ore," really?
125AnonymousSep 30, 2026 18:22
Re: #99
Tourism only makes up about 1.5-2% of Japan's GDP, you know?

Even in the extreme case where zero tourists showed up, the impact would be minor.
114AnonymousSep 30, 2026 18:20
#Foreign resident ratio
Osaka City: 7.7%
Tokyo's 23 wards: 6.7%

Osaka Ikuno Ward: 24.45%
Osaka Naniwa Ward: 18.13%
Osaka Nishinari Ward: 16.06%

Tokyo Shinjuku Ward: 14.53%
Tokyo Toshima Ward: 13.04%
Tokyo Arakawa Ward: 11.35%

124AnonymousSep 30, 2026 18:22
Aren't they conveniently ignoring the Expo factor here?
130AnonymousSep 30, 2026 18:23
Re: #124
During the Osaka Expo too, they were counting staff clocking in and out multiple times a day as "visitors," lol.
126AnonymousSep 30, 2026 18:22
Chinese tourists are down, but overall visitor numbers are way up, right?
136AnonymousSep 30, 2026 18:24
Re: #1-10
The legacy media is conveniently burying the fact that this comparison is against last year, when the Osaka Expo was running.

If anything, the real surprise is that even this year, with no Expo at all, foreign tourist numbers stayed roughly on par with Expo-era levels.
157AnonymousSep 30, 2026 18:27
Re: #126
If you actually read the article, it also compares against the national average (noting Osaka is 4.2% below it), so a plain reading suggests the Expo effect is already factored in.
167AnonymousSep 30, 2026 18:28
Re: #157 was meant for Re: #136.
170AnonymousSep 30, 2026 18:29
The Expo got a shockingly low rating of "1.7" on a major overseas travel site
https://pbs.twimg.com/media/G3SCt-Eb0AAh1i5.jpg
Filter the reviews to English only and it's nothing but scathing comments
https://www.tripadvisor.jp/Attraction_Review-g298566-d32870280-Reviews-or10-Osaka_Kansai_Expo_2025-Osaka_Osaka_Prefecture_Kinki.html
206AnonymousSep 30, 2026 18:35
Let's at least remember that Taiwanese, Hong Kongers, and Shanghainese tend to be pro-Japan lol

The Chinese-ethnic visitors who actually come to Japan
are these people, lmaooooooo

What kind of world has people traveling
for tourism to a country they hate, lmaoooooooooooooooooo
213AnonymousSep 30, 2026 18:36
Expo's waterway transport route falls through

Total construction cost: roughly ¥19 billion
Never ran a single trip to the venue
249AnonymousSep 30, 2026 18:43
Chinese tourists were basically the only ones willing to pay 8,000 yen for an "inbound-priced" rice bowl.
Looks like they just lost their best customers.
262AnonymousSep 30, 2026 18:45
Re: #249
Whether that stuff sells or not has nothing to do with my wallet lol
All it does is drag prices up for everyone else — pure nuisance!
280AnonymousSep 30, 2026 18:49
Re: #249
These days social media posts and review sites get translated straight across, so
anyone still falling for that stuff is pretty dumb.
329AnonymousSep 30, 2026 19:03
Governor Yoshimura's "investment immigration" plan is dangerous — Canada already scrapped theirs
https://pbs.twimg.com/media/GJbO3o6aQAAAHer.jpg

Background and Key Points of Debate

One thing easy to overlook in this announcement is that the comparison point, August 2025, fell during the Osaka-Kansai Expo. The prior year’s figures may themselves have been inflated by the Expo effect, making a simple year-on-year comparison a poor measure of the real picture. In the thread, some attributed the drop in Chinese tourists to worsening Japan-China relations, but others pointed out that Chinese tourist numbers are falling in other countries too, and the view that China’s domestic consumption slump and economic slowdown are the main culprits proved more dominant. There were also comments stressing that what matters isn’t just the rise or fall in visitor numbers but how much was actually spent, highlighting the limits of judging economic impact by headcount alone.

※This article is excerpted and summarized from the 5ch (Breaking News+) thread “[Breaking] Foreign tourists in August down about 10% year-on-year — Chinese tourists down about 59% — Osaka Tourism Bureau announces“.

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