It’s been revealed that Aoi Yamazaki (lyrics/composition) and Tomohiro Sumigama (arrangement) — the duo behind Hello! Project group Juice=Juice’s hit “Moré! Mi Amore” — have also been brought on for the new single by M!LK, an idol group under a different talent agency. On 5ch’s Hello! Project board, fans reacted to the rarity of a popular songwriting duo being used across agency lines, with the discussion spreading to cover differences in release pace and worries about Hello! Project losing its songwriters.
What people said
1AnonymousSep 23, 2026 01:36
A second 'Moré Mi'
3AnonymousSep 23, 2026 01:44
Better to stay on good terms with Stardust Promotion
4AnonymousSep 23, 2026 01:46
Key change straight out of REDLINE, lol
They really paid off that foreshadowing
6AnonymousSep 23, 2026 01:49
Which one's the new song?
There's so many I can't keep track
7AnonymousSep 23, 2026 01:50
It's fine if this pushes toward 'the song and performance have to be good,'
but if it gets too formulaic it kills the vibe lol
Choreography's probably by Sako Makita anyway, right? Not that I'd know
9AnonymousSep 23, 2026 01:53
It's a buzzkill when another agency does a total copy-paste of the formula
12AnonymousSep 23, 2026 01:55
Dunno if it's true but they should've skipped this
If they write a song for red-hot M!LK and it doesn't blow up, they're gonna get slammed hard
13AnonymousSep 23, 2026 01:56
I mean they're releasing stuff nonstop so one or two songs isn't a big deal
Actually M!LK's been a bit shaky since that dating scoop broke — are they okay?
Re: #16
Nice, that's exactly what an anime theme song should sound like
18AnonymousSep 23, 2026 02:04
It's already blowing up like crazy
19AnonymousSep 23, 2026 02:05
Guess Hello! Project won't get to have them write anymore
20AnonymousSep 23, 2026 02:06
It's going viral under the angle of 'the amazing person who writes for the famous Juice=Juice'
23AnonymousSep 23, 2026 02:09
One's a Jump anime tie-in, the other's some picture-book-style ('kamishibai'-looking) saint story
Even though they're both anime tie-ups with the same Aoi on lyrics
25AnonymousSep 23, 2026 02:12
I can already picture a future where Stardust poaches both Ameko Kodama and Aoi Yamazaki
26AnonymousSep 23, 2026 02:12
Milkies (M!LK's fandom) are starting to notice Juice=Juice, this is gonna turn into something huge
27AnonymousSep 23, 2026 02:12
I can totally picture this song showing up on TikTok
28AnonymousSep 23, 2026 02:13
Let's have whoever made 'Metsu' (?) write Juice's next song instead
30AnonymousSep 23, 2026 02:17
Re: #28
Can't happen the other way around, no budget for it
29AnonymousSep 23, 2026 02:13
It's all built around a script where they perform together at Kohaku
31AnonymousSep 23, 2026 02:18
I hear songwriters are lining up wanting to write for Juice=Juice though
32AnonymousSep 23, 2026 02:19
Why does Juice get stuck with an anime worse than Ocha's or Rosy's?
33AnonymousSep 23, 2026 02:19
RUSH EYE, who made Juice's anime song, has also provided songs for M!LK
34AnonymousSep 23, 2026 02:19
Hoping Juice gets a new song written and composed by Aoi Yamazaki too
37AnonymousSep 23, 2026 02:21
Moving to Sony Music Entertainment RED in 2026.
Seriously? Guess they won't be writing for Hello! Project anymore
38AnonymousSep 23, 2026 02:21
Hello! Project's bleeding talent like the Hiroshima Carp (a team notorious for losing its stars to free agency)
40AnonymousSep 23, 2026 02:22
Oh, so it's the 'Moré Mi' crew huh
That's how it is, huh
(´∀｀*)ｳﾌﾌ
41AnonymousSep 23, 2026 02:22
There's a ton of other options out there like Tsunku♂ & Hirasho
42AnonymousSep 23, 2026 02:24
Didn't M!LK also use Ameko Kodama recently?
Is there a Hello! Project otaku on their staff or something?
44AnonymousSep 23, 2026 02:24
Re: #42
They probably figured out
how sweet it is to do 'Hello! Project' with someone else's resources
45AnonymousSep 23, 2026 02:24
So this kind of thing happens too huh
Same pattern as how Dance Man blew up
48AnonymousSep 23, 2026 02:30
They got hired because 'Moré Mi' went viral, right
49AnonymousSep 23, 2026 02:31
Good for Aoi-chan, she's really made it big
50AnonymousSep 23, 2026 02:32
M!LK keeps their momentum going by dropping new songs back-to-back whenever they go viral, but doesn't it feel like Juice is held back by the single-release format and has weaker release momentum?
51AnonymousSep 23, 2026 02:32
Was 'Dantotsu de Aishite' (By Far, I Love You) being a crap song just because they phoned it in?
It's a strategy where two in-demand acts, Juice and M!LK, team up for a synergy effect
Has nothing to do with the rest of Hello! Project
54AnonymousSep 23, 2026 02:33
The gap between a Jump anime and a kamishibai-tier anime is rough
61AnonymousSep 23, 2026 02:39
Angerme's 'Celebration' is actually a pretty good song though
69AnonymousSep 23, 2026 02:46
Re: #61
Yeah the song itself is good, the song is
Background and Key Points of This Discussion
The duo of Aoi Yamazaki and Tomohiro Sumigama has a track record of producing a hit with Hello! Project’s Juice=Juice single “Moré! Mi Amore” (called “Moré Mi” in the thread). With the same duo now handling M!LK’s new single, thread posters reacted to the rarity of a popular songwriting team being used across agencies. Opinions split on whether to view this positively or as a sign of songwriters drifting away from Hello! Project, with some voicing concern that if the song for red-hot M!LK doesn’t become a hit, the duo will face heavy backlash. Some replies noted that Yamazaki is moving to Sony Music Entertainment RED in 2026, which may be part of the reason behind this cross-agency pairing. That said, whether this ties into a planned joint appearance at Kohaku, or what the future relationship between the two groups will be, remains speculation within the thread rather than anything officially confirmed.
Leave a Reply