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The story
It’s been revealed that Aoi Yamazaki (lyrics/composition) and Tomohiro Sumigama (arrangement) — the duo behind Hello! Project group Juice=Juice’s hit “Moré! Mi Amore” — have also been brought on for the new single by M!LK, an idol group under a different talent agency. On 5ch’s Hello! Project board, fans reacted to the rarity of a popular songwriting duo being used across agency lines, with the discussion spreading to cover differences in release pace and worries about Hello! Project losing its songwriters.
What people said
They really paid off that foreshadowing
There's so many I can't keep track
but if it gets too formulaic it kills the vibe lol
Choreography's probably by Sako Makita anyway, right? Not that I'd know
If they write a song for red-hot M!LK and it doesn't blow up, they're gonna get slammed hard
Actually M!LK's been a bit shaky since that dating scoop broke — are they okay?
https://video.twimg.com/amplify_video/2102424095564668928/vid/avc1/1920×1080/UC4GjC7n9EKwJOfC.mp4
Nice, that's exactly what an anime theme song should sound like
Even though they're both anime tie-ups with the same Aoi on lyrics
Can't happen the other way around, no budget for it
Seriously? Guess they won't be writing for Hello! Project anymore
That's how it is, huh
(´∀｀*)ｳﾌﾌ
Is there a Hello! Project otaku on their staff or something?
They probably figured out
how sweet it is to do 'Hello! Project' with someone else's resources
Same pattern as how Dance Man blew up
M!LK "That's! Chojo" (Supernatural) — Lyrics/Composition: Aoi Yamazaki, Arrangement: Tomohiro Sumigama
⬆ Yep, guaranteed banger, guaranteed to blow up 😊
Has nothing to do with the rest of Hello! Project
Yeah the song itself is good, the song is
Background and Key Points of This Discussion
The duo of Aoi Yamazaki and Tomohiro Sumigama has a track record of producing a hit with Hello! Project’s Juice=Juice single “Moré! Mi Amore” (called “Moré Mi” in the thread). With the same duo now handling M!LK’s new single, thread posters reacted to the rarity of a popular songwriting team being used across agencies. Opinions split on whether to view this positively or as a sign of songwriters drifting away from Hello! Project, with some voicing concern that if the song for red-hot M!LK doesn’t become a hit, the duo will face heavy backlash. Some replies noted that Yamazaki is moving to Sony Music Entertainment RED in 2026, which may be part of the reason behind this cross-agency pairing. That said, whether this ties into a planned joint appearance at Kohaku, or what the future relationship between the two groups will be, remains speculation within the thread rather than anything officially confirmed.
※This article is compiled and summarized from the 5ch (Hello! Project board) thread “M!LK’s New Single Written/Composed by Aoi Yamazaki, Arranged by Tomohiro Sumigama.”
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