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The story
In a livestream on September 19, VTuber Shigure Ui addressed her collaboration with the kids’ clothing brand “Mezzo Piano,” explaining in her own words that “going by general perception, this collab really was inappropriate.” She noted that the brand itself was in no position to say so, so she said it on their behalf. She also defended her fanbase, saying “my fans are not, by definition, criminals,” while urging people not to take self-proclaimed fans’ defensive comments at face value. In the same livestream discussion thread, separate topics were heating up in parallel, including arguments over Blue Archive’s declining popularity, reports from a Morfonica concert, and posts about preordering BanG Dream figures.
What people said
Cloud is here ━(ﾟ∀ﾟ)━!
Way too lewd
Shigure Ui states clearly that the Mezzo Piano collab was "indeed inappropriate"
▼Article
https://yutura.net/news/archives/165088
– In her livestream on the night of the 19th: "Going by general perception, I do think this collab was indeed inappropriate."
– Since the brand can't say it themselves given their position, she explained: "So I'll say it."
– At the same time, she defended her fans: "My fans are not, by definition, criminals."
– She revealed that a fan who'd been defending her "wasn't even following me," and urged people not to take self-proclaimed fans at face value.
– She asked fans going forward to "not get emotional, not defend me, and not argue about it at all."
https://pbs.twimg.com/media/HSniIQUbsAAfanp.jpg
https://x.com/ytranking/status/2101459890896240748
Is this Gemini?
It's "happa" (発破, blasting powder)
See? 🤭
What are you gonna do, throw actual leaves at him?? 🤣🤣🤣
"発破をかける" (light a fire under someone)
that's the phrase
If you actually understood what the words mean you couldn't get it wrong
They really are blessed with great songs
Nothing but bangers, it was amazing
Did they play their debut song?
I'm not into Morfonica and Tachikawa Stage Garden's a trash venue so I couldn't be bothered to go, but was it really that good?
I'm genuinely falling for Hiancy, it hurts
That franchise was already dead by the time the anime bombed
Say that to my face
I'm not even a Blue Archive fan but people who only care about what's popular are gross
HERE IT COMES ━━━━(ﾟ∀ﾟ)━━━━!!
Oishi Kurato is truly the GOAT
What kind of getup is that
Wait, isn't this that lame "moving illustration" thing that caused a huge backlash?
The one that costs almost 30,000 yen?
Even I don't know what it is about it that grabs my heart this hard
But it's just good
I think BanG Dream is the best
"Circling" is the number one Japanese song, period
Everything except MyGO and Ave Mujica is trash 😏
Morfonica's live is January 9th
Venue's Kadenavia Hall, anyone can apply for tickets
Went to a BanG Dream live 😎
Went to a super sento (public bathhouse)
I want to be able to keep up with you guys' conversations
Not interested in that stuff
Season 1, obviously
There's the whole "Twinkle Twinkle Little Star incident" but the story's genuinely good
MyGO!!!!! and Mujica, the movies cover it
For BanG Dream proper, even the mobile game's story mode works in a pinch
though I do want you to watch the show
Morfonica, either way's fine
Background and Key Points
Mezzo Piano is a girls’ clothing brand aimed mainly at elementary schoolers, so a VTuber collaboration was always a combination likely to draw comments about a mismatch between fanbase and brand image. It’s a fairly unusual move for Shigure Ui herself to flatly call it “inappropriate,” effectively speaking on behalf of a brand that’s in no position to say so directly. There was no direct back-and-forth about this particular topic within the thread itself, but a related debate flared up in parallel over whether Blue Archive is “already a dead franchise,” with pushback against judging a series purely by current popularity. The largest volume of posts, though, centered on BanG Dream, with fans mostly trading updates like impressions from the Morfonica concert and figure preorder reports — a very typical mix for this kind of livestream discussion thread.
*This article is excerpted and summarized from the 5channel (Nandemo Jikkyo G) thread “That was a nasty incident… bet they still haven’t found those two shin hairs🦵🏿👴🏿🏡.”
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