NHK News Site Traffic Plummets — 5ch: “Too Scared to Go Near It”

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The story

The Asahi Shimbun reported that page views for NHK’s web news have plummeted. The topic blew up on 5ch after posters pointed out that NHK’s news site had switched to a registration system that’s essentially “paid access except in emergencies.” The thread filled with comments like “It’s scary — just looking at it feels like it’ll turn into a receiver-fee contract” and “I’m staying away from anything NHK-related now.” At the same time, some pushed back, arguing there’s no problem as long as you don’t actually register, while others explained the backstory: the change itself came as a response to newspapers and commercial broadcasters complaining that NHK’s free online distribution was “unfair competition against private business.” So what looked like simple “NHK fatigue” turned out to be a more tangled picture.

NHK’s Web News Views Plummet — Is There a Path to Cooperation with Newspapers and Commercial Broadcasters?: Asahi Shimbun

September 19, 2026, 7:00 AM — Paid article

By Emi Tadama, Senior Staff Writer

Source: asahi.com / Original article here

What people said

3AnonymousSep 19, 2026 10:53
Feels like the moment you look at it, you're auto-enrolled and the receiver fee kicks in — scary stuff ("きらな" = regional slang for "scary, isn't it").
63AnonymousSep 19, 2026 11:09
Re: #3
Too scary — I've started avoiding anything NHK-related online altogether.
184AnonymousSep 19, 2026 11:39
Re: #3
Just don't make an account. Simply clicking through doesn't do anything.
16AnonymousSep 19, 2026 10:56
Going straight to primary sources beats media that twist facts or make stuff up anyway.
103AnonymousSep 19, 2026 11:16
Re: #16
Agreed.

During the Noto earthquake, the gap between

the Defense Ministry's site
the MLIT Hokuriku regional office site
the Ishikawa prefectural government site

and

what you guys understood from social media
vs. the media coverage

was brutal.
18AnonymousSep 19, 2026 10:58
https://www.itmedia.co.jp/mobile/articles/2510/08/news116.html
NHK's Once-Free News Site Goes "Paid Except in Emergencies"
Social media reacts: "If it needs a receiver fee, I'm not watching" / "Cheapskates"
182AnonymousSep 19, 2026 11:38
Re: #18
Yeah, this is obviously why NHK's traffic tanked.
33AnonymousSep 19, 2026 11:02
There's no way the almighty NHK would team up with washed-up newspapers and commercial TV stations.
49AnonymousSep 19, 2026 11:06
Re: #33
People are ditching their TVs because of NHK.

NHK should either drop the receiver fee, fold into the government budget, and become a state broadcaster, or just go private. Those are the only two options.
48AnonymousSep 19, 2026 11:06
Once you've seen quality reporting like the BBC's, NHK's watered-down coverage and steep fees are just embarrassing.
51AnonymousSep 19, 2026 11:07
"Cooperation" — who exactly are they fighting?
213AnonymousSep 19, 2026 11:47
Re: #51
Originally, newspapers and commercial broadcasters complained that NHK already has an unfair edge since it collects receiver fees, so it shouldn't also stream news free online — they argued it was siphoning off their page views and amounted to unfair competition against private business.

That led to a revision of the Broadcast Act, and the resulting registration/verification requirements made everything a pain to use — which is why traffic to NHK's news and video sites dropped.
But the article in Re: #1 is basically asking: is now really the time to be fighting over that?
217AnonymousSep 19, 2026 11:48
Re: #213
Not something the "Akahi" has any business saying lol (Akahi = a mocking nickname for Asahi Shimbun, playing on "red"/leftist bias)
221AnonymousSep 19, 2026 11:48
Re: #213
Such a classic media move…
55AnonymousSep 19, 2026 11:08
Re: #51
Basically means "give commercial broadcasters a cut of the receiver fee too."
62AnonymousSep 19, 2026 11:09
Re: #55
Who'd even watch TV like that?
59AnonymousSep 19, 2026 11:09
It's because they pressured NHK with the "unfair competition" complaint and shoved it behind a paywall.
75AnonymousSep 19, 2026 11:10
Re: #59
If you don't like being treated like a civil servant, well, that's the deal you signed up for.
77AnonymousSep 19, 2026 11:11
Don't need NHK, don't need Asahi or Mainichi either — they're all guilty of the cardinal sin of biased reporting, nonstop.
90AnonymousSep 19, 2026 11:13
Re: #77
If we're talking bias, Sankei's just as guilty. Oh wait, Sankei isn't really a news outlet — more like a fan zine (lol)
118AnonymousSep 19, 2026 11:22
Honestly, the whole job of "reporter" is obsolete at this point.

When there's an incident or accident, some random bystander can just film an interview with the victim on their phone.

Just let ordinary people freely cover the Diet, companies, the entertainment world, whatever.
122AnonymousSep 19, 2026 11:24
Re: #118
That's a non-starter in its own way.
126AnonymousSep 19, 2026 11:25
It's because they made it so only NHK ONE account holders can view it.
133AnonymousSep 19, 2026 11:26
Re: #126
Yeah, that's when everyone just stopped checking it altogether. It's a bit more viewable now, but it's too late — as a news site, it's dead.
145AnonymousSep 19, 2026 11:29
It's always trying to force you to log in right away, so I just avoid it.
181AnonymousSep 19, 2026 11:38
Re: #145
What's even the deal with that, huh?
188AnonymousSep 19, 2026 11:40
Now that I think about it, NHK doesn't post news on YouTube, does it.
251AnonymousSep 19, 2026 11:54
Re: #188
They upload tons of drama trailers and promo videos though.
208AnonymousSep 19, 2026 11:46
When you think about it, broadcasting signals uninvited and then collecting fees for it is pretty deranged.
215AnonymousSep 19, 2026 11:47
Re: #208
It's basically a tax at this point.
The only thing saving it is that owning a TV isn't technically mandatory.
268AnonymousSep 19, 2026 11:57
Re: #208
And on top of that, what they're actually doing amounts to information manipulation and political activism.
219AnonymousSep 19, 2026 11:48
It's translucent and hard to read, so nothing to be done about it

Background and Key Points of This Topic

As comment 213 in the thread points out, NHK’s news and video sites shifting to a mandatory-registration model has roots in longstanding criticism from newspapers and commercial broadcasters, who argued that NHK’s free online distribution — funded by receiver fees — amounted to unfair competition against private business. The original Asahi Shimbun article appears to explore the possibility of “cooperation” between the two sides as an extension of this structural conflict. Opinions in the thread split over what actually caused the drop in page views: some blame the sheer inconvenience of the registration system, while others read it as a sign of distrust toward NHK itself. The former lines up with the technical explanation quoted from the itmedia article in comment 18, while the latter tends to shade into more emotional criticism — and the fact that the two get blended together makes the thread easy to misread. When writing this up, it’s worth keeping the factual part (the shift to paid registration and the resulting drop in views) separate from any judgment about NHK’s stance itself.

*This article was compiled and summarized from the 5ch (Newsflash+) thread “NHK’s Web News Views Plummet — Is There a Path to Cooperation with Newspapers and Commercial Broadcasters?: Asahi Shimbun.”

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