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The story
A thread went up on 5ch’s Hello! Project board after a Hello! Project-affiliated group unveiled new costumes styled like school uniforms. The thread’s title, “Juice Juice Girls’ Academy,” is a pun on the group’s name — a wordplay style commonly used on this board. While the uniform-style outfits drew teasing comments like “What kind of hostess club is this?” and “I used to go to Shinjuku Girls’ Academy all the time,” there were also plenty of positive reactions toward individual members like Reirei and Yagi Shiori. Comparisons to the past costume styles of ℃-ute, Morning Musume, and Berryz Koubou also became a talking point, with some posts noting the contrast between a “matching” concept and an “individually optimized” one.
What people said
Japan is creepy.
Giving them student ID numbers is refreshingly on-the-nose
They're not dressed uniformly like ℃-ute or Morning Musume were
Like Berryz, each member wears the uniform styled to suit herself
Background and Talking Points
Beyond Hello! Project songs themselves, group introductions and new costume reveals are a frequent topic among fans. What stands out in this thread is how opinions split over the school-uniform-style costumes. As noted in post #108, ℃-ute and Morning Musume often went with a “matching” approach where every member wore an identical costume, whereas Berryz Koubou reportedly took an “individually optimized” approach, styling the look differently for each member — and which lineage this new costume follows has become a minor point of debate. Also, the thread title’s hiragana spelling of “juice juice” is a board-specific joke poking fun at the group’s name; taken out of context it might seem abrupt, but this kind of wordplay is common on this board. Note that posts amounting to baseless rumors about specific members were excluded from this roundup, and only officially confirmed information is covered here.
※This article is excerpted and summarized from the 5ch (Hello! Project) thread “Juice Juice Girls’ Academy Is Born!!“
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