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The story
On the evening of September 8, during the 7pm hour, Nippon TV and TV Asahi each aired shows featuring Kazushige Nagashima (60) and Yoshizumi Ishihara (64) in the very same time slot. Reactions on 5ch’s Geinou/Sports Breaking News+ board were split, ranging from “nothing but nepo-baby talents” to “nothing wrong with going head-to-head.”
The article’s headline cited comments like “no wonder young people are giving up on broadcast TV,” but many in the thread argued the causality runs the other way — networks cater to older viewers precisely because younger viewers tuned out first. Behind it all is the networks’ ongoing battle for the ratings “Triple Crown.”
“No wonder young people are giving up on broadcast TV” — Kazushige Nagashima and Yoshizumi Ishihara’s shows clash in primetime… ratings “Triple Crown” race also a factor
On September 8, during the Golden Prime-time slot, Nippon TV and TV Asahi each aired signature shows starring popular second-generation celebrities Kazushige Nagashima (60) and Yoshizumi Ishihara (64), drawing surprised reactions from viewers.
Starting at 7pm on the 8th, Nippon TV aired “Kazushige x Kamaitachi: Genba 2-Hour Special,” hosted by Nagashima and comedy duo Kamaitachi.
Source: news.yahoo.co.jp / Original article here
What people said
Old media.
No wonder people hate comedians
Nepo-baby talents, and from the same generation to boot?
Apparently it's a hit with the senior crowd.
but nope, different people
what's actually wrong with that?
I've only seen him on shows like Sunday Japon, but he just looks out of place somehow
From the network's side they probably think they landed a former politician nicely, but it's kind of cringe to watch
His talent agency has serious clout, so it's just straight-up favoritism.
not that I really know.
Well, Kazushige himself just turned 60, so he's basically a granddad too…
just give up on it already.
who's actually watching shows where some rich kid just strolls around town looking carefree?
It's backwards
They make it for old people because young people don't watch
So what, run a Snow Man special instead?
Then it'd be Snow Man 24/7
Besides, the youngest guy in primetime is what, Ninomiya, who's over 40? lol
Even shows aimed at elementary schoolers don't get watched
He's only on shows with that snarky TV Tokyo-style edge.
it's over, done.
Do those even exist? Is there anyone?
I'm not young either, but for me there's nothing there
I don't watch guys like Kazushige or Kotaro, but there's no young talent I want to watch either
It comes down to whether there's even a young actor, idol, or talent that young people actually want to see
If NHK went away, I think broadcast TV could make a real comeback.
Same, I don't dislike him either.
Wait, why's the assumption that people watch BS (satellite broadcast)?
Oh, media criticism, huh
Just trying out what everyone else is already doing lol
Background and Key Points of This Story
Behind this lies the commercial networks’ ongoing battle for the ratings “Triple Crown” (household ratings, individual ratings, and Golden Prime-time ratings). Second-generation celebrities are easy to cast because they come with built-in name recognition and a loyal following. In this case, Kazushige Nagashima’s and Yoshizumi Ishihara’s signature shows simply happened to overlap in the same 7pm slot on the 8th. Despite their different public personas — a former pro baseball player versus a former weather forecaster — both share the trait of being children of famous parents.
The thread was divided over the order of causality: whether broadcast TV skews toward older viewers because young people left first, or whether the older-skewing lineup is what drove young people away. Both positions had a fair number of supporters. One easy misreading is to assume this scheduling overlap proves network mismanagement or that the talents are unpopular — in reality, some pointed out that the casting also reflects the talent agencies’ bargaining power and past ratings success, meaning a simple generational narrative doesn’t fully explain it.
*This article is compiled as excerpts and a summary of the 5ch (Geinou/Sports Breaking News+) thread “[TV] ‘No wonder young people are giving up on broadcast TV’ — Kazushige Nagashima and Yoshizumi Ishihara’s shows clash in primetime… ratings ‘Triple Crown’ race also a factor.”
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