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The story
Hello! Project idol group Tsubaki Factory announced on their official Instagram that they’ll hold their first-ever Instagram Live at 2 PM on September 8, featuring Ono Mizuho, Onoda Saori, and Akiyama Mao (collectively nicknamed “Sanico”). On 5ch’s Hello Project thread, complaints poured in immediately after the announcement, with comments like “2 PM on a weekday means office workers and students can’t watch,” sparking debate over the broadcast’s timing. The discussion also touched on ticket sales trends for the Nippon Budokan concert and whether an archive of the stream would be available, snowballing into broader frustration with the group’s PR strategy.
What people said
On Tsubaki Factory's official Instagram
we'll be doing an Instagram Live‼
https://kizuna.5ch.io/test/read.cgi/morningcoffee/1788837807/
\📱 Instagram Live Announcement✨/
On Tsubaki Factory's official Instagram
we'll be doing an Instagram Live‼
Starting today, a different member will appear each day✨
We'll announce it on Tsubaki Factory's official social media, so don't miss it!!
Today's first round is hosted by…
From 14:00, the three members of Sanico (Onoda Saori, Ono Mizuho, and Akiyama Mao) will be on💚🩷❤
Look forward to it😆
#TsubakiInstaLive #TsubakiFactory #tsubaki_factory #OnoMizuho #OnodaSaori #AkiyamaMao
When's the Hinaazu (fan nickname for another member duo) thing happening?
But weekday daytime lol, only grandpas and sales reps can watch that.
Also, Sanico's fine, but mix up the groupings once in a while.
Can't be helped.
but Tsubaki always gets stuck with weird hours😢
Can't watch it at 2 PM.
There's nothing about it that would sell, is there.
Concerts default to weekdays, and now even the Insta Live is a weekday at 2 PM? Stop faking effort and actually do something effective, or the new single's gonna go to waste too.
Even for the two-man live with Takui, they slapped on some title like "we just wanted to have fun even on a weekday" — total lack of respect.
Keep this up and fans will drift away.
Could you even watch your favorite artist's Insta Live at this hour?
I mean, what's the point of showing it to otaku who've already applied for tickets?
Neither the people who already bought tickets nor the ones they want to buy in the future can watch it!
Akiyama's photobook event
Sanico-kai Hamamatsu
Announce all that, then finally the Budokan news.
Ah, this, huh😫
That actually explains why they're the leadoff act.
Is there even a point doing it at a time like this?
Of course there isn't, who's even able to watch.
Doesn't Sanico (typo'd as "Tanico" in the original) say anything to the staff either?
Background and Key Points
Tsubaki Factory is an idol group under Hello! Project, and fans have long pointed out that the group’s livestreams and concerts are frequently scheduled during weekday daytime hours. This time, the first installment of the Instagram Live was announced for 2 PM on a weekday, drawing complaints since that’s a time slot when office workers and students struggle to tune in. The thread also raised questions about ticket sales for the Nippon Budokan concert and the order in which members’ individual events were being rolled out, with several posts linking the sequence of announcements to the agency’s PR strategy. Whether an archive of the stream will be kept has not been officially confirmed, so it’s worth noting that this remains speculation within the thread.
※This article is compiled and summarized from the 5ch (Hello Project) thread “Tsubaki Factory \📱 Instagram Live Announcement✨/.”
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