From our other sites
The story
Sony’s new product showcase “State of Play,” which aired on September 6, 2026, drew a wave of comments on 5ch’s gaming hardware board saying it “paled in comparison to a Nintendo Direct.” Alongside complaints about the shortage of new game reveals and the show’s pacing, posters noted that overseas reactions echoed the same criticism. Meanwhile, other posts pivoted to comparing the two companies’ revenue and sales figures, turning the discussion into something bigger than just a review of the broadcast itself.
What people said
lol
So even overseas, State of Play is seen as just "showcasing games you can already play on other platforms"
Last time they at least had BBA20, but this time they didn't even have Space Baldy
Funny how BBA20 being a newly revealed game is now considered the saving grace
I was actually looking forward to Space Baldy…
and it's still shrouded in total mystery as to what kind of game it even is
They seemed desperate to blow through the budget just to stretch it into a two-hour broadcast
Just let the company die already
Left the viewers behind, huh
Can't very well tell you about something that doesn't exist, lol
Sony wraps it up in one day
but Nintendo takes a whole two days lol
Maybe they figure Zelda hype can survive even getting hit with a Nintendo Direct the very next day
There's a small chance they're trying to say "yeah, it turned out that good"
They're seriously a bunch of incompetents
Whether it's internal politics or just protecting their budget, I don't know, but the one thing they clearly refuse to copy is how the video itself is put together
A guru doesn't put in effort for the sake of his followers
All that's coming their way now is free-to-play Chinese games and cheap Chinese titles
One thing's for certain: they're definitely panicking
If they tried that now, the comments would just get flooded with "disc, disc" spam lol
Pretty much only Apple's keynotes
Why don't they just copy the recent Direct format?
People who mistakenly believe they're talented tend to ruin a perfectly good recipe by tossing in their own "original" twist
Feels like after copying it, they try to differentiate themselves and add their own identity, and it just backfires
But since the original was a copy to begin with, they can't even tell what's bad, what's good, or what people actually wanted from it
Re: #58
Even if they wanted to copy it, they've got no material to work with
First-party comparisons go without saying, and third parties have no reason to reveal new titles on a stream with drastically lower concurrent viewers
Without the material, using the same format would just invite direct comparison and inevitably end up looking pathetically shabby
So they have no choice but to throw a curveball with a completely different structure
But most third parties don't see it that way — that's exactly why more third-party titles are choosing Nintendo Direct for their first reveals and new trailers, while State of Play ends up looking like… well, this
Revenue: ¥4.7 trillion (hits a new all-time high every year)
Profit: ¥470 billion
Software units sold: 320 million
Monthly active users: 125 million (all-time high)
★ Nintendo
Revenue: ¥2.3 trillion ← Even in Switch 2's launch year, totally crushed by PS5 hahahaha
Profit: ¥320 billion ← Even in Switch 2's launch year, totally crushed by PS5 hahahaha
Software units sold: 32 million combined (Switch 1 + 2) ← Even in Switch 2's launch year, totally crushed by PS5 hahahaha
Monthly active users: ← Undisclosed — probably too embarrassing, since only the annual figure gets released hahahaha
Annual active users: 120 million ← Loses even to PS5's MONTHLY actives lol
Even in the launch year of Switch 2, the console Nintendo bet the whole company on, they got completely wiped out by Sony's PS5. Washed-up Nintendo is hilarious.
Then why are the games actually selling?
How did they not get sick of it partway through editing this image
Re: #79
Yeah, nothing beats a top-shelf movie and a glass of wine after all 🍷
Guess there's zero communication between departments?
Even within Sony itself, departments are constantly at each other's throats — no way they're keeping any cross-team cooperation going
Currying favor with the press and stealth marketing are outdated marketing tactics
These days, all the astroturfing gets exposed
Lack of cross-team communication is part of it, but fundamentally it's a company that wears its arrogance on its sleeve
They don't have even a shred of doubt that they might be wrong
They probably don't understand why they're unpopular, or why they get criticized and rated poorly every single time
And since their culture is to never admit failure and just pretend it never happened, they never reflect on it — so they keep repeating the same mistakes
Background and Key Points of This Discussion
“State of Play” is Sony’s showcase for new titles, while “Nindai” is shorthand for Nintendo’s official equivalent — the two are frequently pitted against each other as venues for announcing new games. In recent years, buoyed partly by the strong performance of the Nintendo Switch 2, differences in presentation content and pacing between the two companies’ shows have become a recurring topic among gaming fans. The revenue, unit-sales, and monthly-active-user figures cited in the thread come from anonymous posts with no sources or methodology given, and should not be mistaken for official company disclosures. Likewise, the claim that Sony modeled its show format on Nintendo Direct is simply users’ impression, not a confirmed fact. Behind the split opinions on the broadcast lies more than just runtime or the number of titles announced — it also reflects a difference in approach, namely whether the focus is on updates to existing titles or on brand-new reveals.
*This article is excerpted and summarized from the 5ch (Hardware/Industry (Geha)) thread “Foreigners notice: “Isn’t State of Play kind of garbage compared to a Nintendo Direct? 🥺”.”
Leave a Reply