Emiko Uenuma Slams TV Industry: “They Work Popular Stars to the Bone” — On Sandwichman Date’s Health Leave

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The story

Emiko Uenuma brought up Sandwichman’s Mikio Date (51), who has been hospitalized and gone on leave after suffering a cerebral infarction, on the September 6 broadcast of “Uenuma & Takada no Kugizuke!” She speculated that Date’s good nature — despite carrying 14 regular TV programs as one of the industry’s most in-demand stars — may have made it hard for him to turn work down, and criticized the way the TV industry uses its talent, saying, “They’ll work the popular ones to the bone, won’t they.” On 5channel, the remark sparked a split reaction: some agreed, pointing to an industry structure that leans on the same popular names over and over, while many others were skeptical of blaming the industry, arguing his health problems stem from his own lifestyle.

Sun, Sep 6, 6:36 PM

Talent Emiko Uenuma (71) appeared on the Yomiuri TV program she hosts, “Uenuma & Takada no Kugizuke!” (Sundays, 11:40 AM), on the 6th, expressing concern for Sandwichman’s Mikio Date (51), who has been hospitalized with a cerebral infarction and has gone on leave to focus on treatment for the time being. Speaking about the hugely popular star, who carries 14 regular programs, she speculated that his good character leads him to accept work he’s offered.

(Omitted)

Source: news.yahoo.co.jp / Original article here

What people said

3AnonymousSep 6, 2026 20:39
Uenuma never got worked to the bone
Guess that means she just wasn't popular enough.
4AnonymousSep 6, 2026 20:39
Then why doesn't she book a bunch of unpopular talent on her own show and radio program?
6AnonymousSep 6, 2026 20:40
Isn't getting worked to the bone on TV basically the definition of being popular?
This is turning into some kind of philosophical debate.
8AnonymousSep 6, 2026 20:41
Weak show concepts have no choice but to lean on big-name talent.
9AnonymousSep 6, 2026 20:41
Well, even being popular doesn't erase the anxiety.
His sketches are great, but he probably knows his unscripted studio banter ("hiraba") isn't quite on that level,
so naturally he feels he has to keep grinding while the demand is there — that's just common sense.
The problem is he kept pushing that hard long enough to actually wreck his body.
11AnonymousSep 6, 2026 20:43
Re: #9
In Sandwichman's case, he's also the pillar propping up his agency Grape Company, so I bet that made him push himself even harder.
10AnonymousSep 6, 2026 20:42
Not sure if he's just too nice or too committed to playing the "nice guy," but on top of already being in huge demand, he seems to take on a lot of extra work "for Tohoku's sake" too — apparently he even hosts a mini-FM radio show in Sendai for free.
12AnonymousSep 6, 2026 20:45
Doing what Chidori does — just sitting in the studio watching someone else's segment and tossing in commentary — is the easy gig.
A lot of shows Chidori appears on don't actually need Chidori.
These days there are tons of wasteful studio shoots where a bunch of people just sit there watching a VTR clip.
Like Ikezaki sitting in the studio watching a video of someone's pet cat, and viewers are literally just watching Ikezaki watch a video — some of these shows clearly don't need Ikezaki, or even a studio, at all.
17AnonymousSep 6, 2026 20:50
Re: #12
And there's always a reaction cutaway shot ("wipe") too.
Viewers probably care less about the content and more about feeling like they're watching it together with Ariyoshi, Chidori, or Sandwichman.
14AnonymousSep 6, 2026 20:48
"I don't want anyone but Sandwichman. If they get replaced, I'm out."

Sounds like you're fully on board with working them to the bone too.
15AnonymousSep 6, 2026 20:49
Honestly it's a waste of talent, every one of his regular shows.
He's top-tier when it comes to comedy sketches, yet they stick him on loose, throwaway variety shows.
I also wish they'd let him do more acting — like a real, gritty suspense film.
16AnonymousSep 6, 2026 20:49
Collapsing on stage is probably an entertainer's dream way to go out.
18AnonymousSep 6, 2026 20:50
At the end of the day it just comes down to whether you accept the offer or not.
20AnonymousSep 6, 2026 20:50
I think Mio Imada is being overworked too — she's in a drama and a movie every single season.
21AnonymousSep 6, 2026 20:51
Sealing away his "zero calories" bit backfired on him (his running gag insisting junk food has "zero calories") — that was basically self-hypnosis he used to convince himself he was staying healthy.
22AnonymousSep 6, 2026 20:54
That's just how TV works —
once someone's popular, they use that same person over and over.

This is one of the things that's made TV boring.
81AnonymousSep 6, 2026 21:58
Re: #22
Showa-era TV featured a much wider pool of performers than today, with no lopsided casting.
Now it's the same people over and over.

Back then dramas ran for six months, and when a new series started up, it wouldn't reuse the same actors.
Now it's always the same actors, which is exactly why it's boring.
23AnonymousSep 6, 2026 20:55
We don't even really know the actual cause, so I hate how people frame it like it's someone else's fault lol. First and foremost, it's on him.
24AnonymousSep 6, 2026 20:55
Isn't this really the agency's fault for cramming his schedule so tight?
26AnonymousSep 6, 2026 20:55
Well, coming from someone like her, that comment really carries some weight.
28AnonymousSep 6, 2026 20:57
You really think overwork is the cause?
It's just an unhealthy lifestyle.
30AnonymousSep 6, 2026 20:58
Anyone with a BMI over 30 should just be banned from food-tour location shoots.
32AnonymousSep 6, 2026 20:58
Cracked up at how she talked like they're super close friends.
33AnonymousSep 6, 2026 20:58
Since we're at it, why not pair him up with Kubota from Toro Salmon?
You never see Takechi on TV at all these days lol.
34AnonymousSep 6, 2026 20:59
They should make annual health checkups mandatory for talent too, and restrict their workload if the numbers come back bad.
35AnonymousSep 6, 2026 20:59
Guys like Ariyoshi are crazy busy too, but they manage themselves well enough that they don't collapse.
37AnonymousSep 6, 2026 21:04
Pay rates in Japan are just low.
Or rather, the TV stations and ad agencies are taking too big a cut.
38AnonymousSep 6, 2026 21:04
Guess even celebrities need work-style reform lol
Watching your diet is easier said than done when you're a busy celebrity — probably a lot of high-salt, high-calorie meals and obligatory drinking with people.
53AnonymousSep 6, 2026 21:15
Re: #38
He does a ton of eating segments on location.
39AnonymousSep 6, 2026 21:05
He's loyal and nice, so he can't say no.
"Resting is part of the job too!"
But also "if I'm not on the New Year's show, I'm quitting" (as a threat)

So which is it?
40AnonymousSep 6, 2026 21:06
This is really more about his own unhealthy habits than the workload — he was in a position where he could pick and choose his jobs.
41AnonymousSep 6, 2026 21:07
Shows like Korokke's basically exist just to give Naruo work.
42AnonymousSep 6, 2026 21:07
Shin Sakagami was on TV nonstop for a while too, but not so much lately.
52AnonymousSep 6, 2026 21:14
Getting sick isn't really because he was worked to the bone — it's just pure unhealthy living.
60AnonymousSep 6, 2026 21:25
Re: #52
If you go around eating everything shouting "zero calories, zero calories," you can't really complain when people call this karma.

Background and points of debate

Sandwichman’s Mikio Date is a hugely in-demand star said to carry “14 regular programs,” and news of his hospitalization and leave of absence due to a cerebral infarction only broke in early September. Emiko Uenuma’s remarks point to the broader structure of Japan’s TV industry, where work keeps piling onto a handful of popular talents. Opinions on the thread split sharply between those who blame how the industry uses its stars and those who chalk it up to Date’s own lifestyle habits. Some also pointed out that Date and fellow Sandwichman member Takeshi Tomizawa’s agency, Grape Company, partly runs on a “bataa” system (a practice where booking a popular talent comes bundled with also hiring lesser-known talent from the same agency) — meaning Date’s personal workload is tied up with the agency’s overall business in a way the article alone doesn’t make clear. Others noted that Showa-era TV rotated through a much wider range of performers, feeding a view in some corners that always relying on “the same familiar faces” is part of what’s made television less interesting.

※This article is excerpted and summarized from the 5channel (Geinou/Sports News+) thread “Emiko Uenuma criticizes TV industry over Sandwichman Date’s cerebral infarction: “They’ll work the popular ones to the bone” / “I do wonder about that”.”

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