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The story
It’s been announced that Morning Musume。’26 will appear on Nippon TV’s late-night music show “Buzz Rhythm 02” on September 25. As is now customary, the announcement carries its recurring disclaimer: “Miki Nonaka will not be appearing.” Thread posters were happy at the chance to see the new single “Lonely” performed, but once it became clear the appearance would be studio-performance only with no talk segment, comparisons to Tsubaki Factory and Juice=Juice’s past appearances on the show piled up, with many feeling Morning Musume was being treated as a lesser act. Speculation also swirled that the schedule of a guest actress was to blame, and the discussion broadened into the disparity in TV exposure between different Hello! Project groups.
What people said
Nippon TV's "Buzz Rhythm 02" *Miki Nonaka will not be appearing.
Morning Musume。'26 #morningmusume26 #モーニング娘26 #ハロプロ [Hello! Project] #Helloproject
Yes!!
Tsubaki (Factory) was JUST on though
Guess I'll record it and catch it later
JJ (Juice=Juice) will keep grinding away in prime time lol
ANGERME can't even get ON a late-night show though
ANGERME doesn't even have late-night appearances, are you making fun of us?
Meanwhile Juice=Juice and Tsubaki Factory WERE the main act
Morning Musume: 2025 "Akaruku Ii Ko" ["A Bright Good Kid"] → 2026 "Lonely"
ANGERME: 2024 "Yuuyuu Kankan" ["Carefree and Leisurely"]
Juice=Juice: 2026 "Moreme" [wordplay on "looking good/photogenic"]
Tsubaki Factory: 2026 "FireWorks"
BEYOOOOONDS: 2023 "Tabibito-zan" ["The Traveler's Word Problem"]
OCHA NORMA: none
ROSSO: none
It'll be over in a flash
Guess it ended up a one-off
They only got that slot as a bundled tie-in with Juice=Juice anyway ["バーター" — industry slang for booking a lower-profile act alongside a more popular one as a package deal]
No talk segment lolololol, treated worse than Tsubaki, I'm dying 🤣🤣🤣
They made it sound like this would become a recurring series when Tsubaki was on — is this that?
Morning Musume can't even get a talk segment on a late-night show, even with the attention boost from Oda's graduation
How did it come to this
Big contrast with Juice=Juice, whose members really stood out during the talk segment
Background and Talking Points
“Buzz Rhythm 02” is a late-night music variety show on the NTV network, and in recent years various Hello! Project groups [the idol agency umbrella that includes Morning Musume, ANGERME, Juice=Juice, Tsubaki Factory, BEYOOOOONDS, OCHA NORMA, and ROSSO] have appeared on it from time to time. Looking at the appearance history cited in the thread, TV opportunities appear unevenly distributed across groups — with posters noting that ANGERME has never even appeared on a late-night show. Morning Musume。’26’s slot is expected to be a song performance only, with no talk segment, and posters compared it unfavorably to Tsubaki Factory’s earlier appearance, which was treated as the “main” booking complete with an open call for studio audience members — leading some to read this as a step down in status. As for the recurring disclaimer “Miki Nonaka will not be appearing,” it’s a stock phrase attached to these announcements repeatedly, not something unique to this occasion, and the thread offers no confirmed explanation for it — only speculation.
*This article is excerpted and summarized from the 5ch (Hello! Project board) thread “[Breaking] Morning Musume。’26 Confirmed for Nippon TV’s “Buzz Rhythm 02” ｷﾀ━━━━(ﾟ∀ﾟ)━━━━!!“
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