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The story
Since the start of 2026, Juice=Juice’s TV appearances have surged, prompting a thread on 5ch’s Hello! Project board looking back at every show the group has appeared on from January through August. Topics range from variety shows like ‘Honoo no Challenger’ and ‘Omou Mai Mise,’ to the buzz from their CDTV appearance, the FNS Music Festival, a collaboration with veteran singer Goro Hiromi, and a slot at MUSIC AWARDS JAPAN 2026. At the same time, skeptical voices have pushed back, arguing ‘their agency is just paying to get them on air’ and ‘their Spotify listener numbers are actually dropping,’ leaving fans divided over what’s really driving the surge in exposure.
What people said
02/06 (Fri) TV Asahi 'FRUITS ZIPPER's NEW KAWAII Try It!' (Inoue, Ebata, Endo, Kawashima, Hayashi)
02/10 (Tue) Nippon TV 'Human Gourmet-entary: Omou Mai Mise' (Inoue, Endo)
That post had over 80,000 likes, right?
The one from March? That's when I found out about them too.
Aatan, most-replayed clip of the bunch
Kudo: 'Hyoremia More!!' (nonsense ad-lib)
https://i.imgur.com/mYYajKb.mp4
Man, that totally ruined Music Station's nice introduction
Teary-eyed
https://pbs.twimg.com/media/HNBlIDYaYAAPyiC.jpg:orig
・March CDTV
・FNS Music Festival Summer
・Nonstop Fes
But the fact TV appearances haven't let up since then means the response must've been great
But this ongoing rush of appearances has to be the stations actually calling them in now
They haven't had this much TV exposure since their golden age
https://kizuna.5ch.io/test/read.cgi/morningcoffee/1774874861/1
1 Anonymous 2026/03/30 (Mon) 21:47:41.29 0
https://www.instagram.com/stories/riai_matsunaga.official/3864251048386467706
https://imgur.com/c0VAPAC.jpeg
No bump in name recognition, no bump in popularity
If there were no response, it wouldn't have kept going this long. They've been landing magazine covers back to back too — the momentum's not stopping anytime soon.
It's just the agency paying to get them on air
When are you gonna learn?
That's why they show up in clusters and then go quiet for a while
That's so lame lol
They only cluster their appearances like that because of tour scheduling
Guess that's the only thing left to criticize. People watching TV don't even know those numbers exist, so who cares.
Morning Musume used to fill that same slot, back in their '14 era
J=J's just doing the same thing now
And it's not going particularly well either, same as back then
Once the budget runs out, it's over
If Juice is getting the same treatment Morning Musume '14 did, that means the flagship has changed hands for the first time in Hello! Project history
That'd make this a genuinely historic turning point for Hello! Project too
It's cute that you actually believe they're just paying to get on TV. Antis have been saying 'Juice=Juice's TV run is over, this time for real, no really THIS time…' the whole way to where we are now.
Anyway, apparently there's still a pile of unannounced work in the pipeline, so if you want to believe the agency's paying for all of that too, go ahead and keep believing it lol
They made it into a lineup that was genuinely all top-tier acts
https://i.imgur.com/tISXht3.mp4
https://i.imgur.com/6dDu49G.mp4
I was genuinely hyped for this one. Once they got nominated I was voting on Spotify every single day.
That was July 1st, right?
That was actually a really cool day
Background and Points of Debate
Some in the thread view Juice=Juice as having recently inherited the kind of ‘face of Hello! Project’ TV exposure that Morning Musume. used to hold. Posters pointed to a timeline in which exposure surged after their March CDTV appearance, and cited specific programs such as the Goro Hiromi collaboration and their MUSIC AWARDS JAPAN 2026 appearance, while skeptical voices countered with claims like ‘their agency is paying to get them on air’ and ‘their Spotify play counts are actually falling.’ It’s worth noting that these claims about drawing power and contract arrangements remain fan speculation — the actual casting process and streaming figures aren’t backed by any published data. Some also pointed out that a similar dynamic once played out with Morning Musume., since how TV exposure gets distributed among Hello! Project groups has long been a recurring topic among fans.
※This article was compiled and summarized from the 5ch (Hello! Project board) thread ‘A Thread Looking Back at Juice=Juice’s Numerous TV Appearances So Far in 2026.’
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