Angerme Ditches Its ‘Strong Woman’ Image — 5ch: ‘OCHA NORMA Already Took That Look’

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The story

A setlist performed on a bus tour by Hello! Project idol group Angerme became a hot topic on 5ch’s Hello Project board. The group has pushed a “strong woman” image for the past several years, but this time’s song selection was seen as leaning toward the “cute” style reminiscent of their old Smileage days, splitting opinions in the thread over the shift in direction. Posters debated whose character suits this style and who might end up feeling out of place, with disagreements emerging over how the group’s key members are being used.

Bus tour setlist

M1 Myoban, Galaxy Gekijou de (Tomorrow Night, at the Galaxy Theater)

M2 Kakugo Shite! (Get Ready!)

Source: pbs.twimg.com / Original post here

What people said

8AnonymousAug 30, 2026 20:16
If they'd stuck with the 'cool' image it would've just been a slow death tied to Hirayama, so honestly, glad they switched.
12AnonymousAug 30, 2026 20:17
Re: #8
Honestly Hirayama suits cute better anyway.
10AnonymousAug 30, 2026 20:16
"Black Panther": "If Angerme isn't cool anymore, I'm quitting." (a fan nickname for a member)
19AnonymousAug 30, 2026 20:21
Good news that they've shifted to a group centered on Gotou and Nagano.
Bit of a waste for Hirayama, but she's skilled enough to pull off the cute style too.
25AnonymousAug 30, 2026 20:23
Re: #19
Hirayama in that balalaika outfit was super cute, no worries there.
20AnonymousAug 30, 2026 20:22
Ise — a bit subdued, but can work a calculated-cute (azatoi) angle, so the Smileage style is fine
Hashisako — was always better suited to the Smileage style
Kawana — adaptable enough for Smileage style as long as she's not the main focus
Tamenaga — adaptable enough for Smileage style as long as she's not the main focus
Matsumoto — was always better suited to the Smileage style
Hirayama — adaptable enough for Smileage style as long as she's not the main focus
Shimoi — was always better suited to the Smileage style
Gotou — a core member
Nagano — a core member
26AnonymousAug 30, 2026 20:23
Re: #20
So if they'd gone with the Smileage style, senpai wouldn't have ended up like that.
51AnonymousAug 30, 2026 20:26
Re: #20
Who do you think you are, lol, way off base.
58AnonymousAug 30, 2026 20:28
Re: #20
If everyone's so adaptable, why couldn't they adapt until now?
28AnonymousAug 30, 2026 20:23
Well, a couple of members are a bit weak, but visually they're number one.
29AnonymousAug 30, 2026 20:23
I'm not into the cute style either — I prefer stuff like 'Taiki Bansei' (Late Bloomer) or 'Tsugi Tsugi Zoku Zoku' (One After Another) — but with the current lineup, the Smileage style is honestly the best fit.
35AnonymousAug 30, 2026 20:24
Re: #29
Nah, none of it fits.
Seriously.
45AnonymousAug 30, 2026 20:25
Re: #29
You think?
I'd say 'Bibitaru' and 'Red Line' suit them just fine.
34AnonymousAug 30, 2026 20:24
The 'strong woman' thing got taken by OCHA NORMA already.
39AnonymousAug 30, 2026 20:25
Re: #34
Because Ocha made the strong-woman image work.
77AnonymousAug 30, 2026 20:30
Re: #34
Honestly Ocha feels more like 'Angerme' than Angerme does at this point.
38AnonymousAug 30, 2026 20:24
This is exactly the kind of thing that makes the female fans drift away.
48AnonymousAug 30, 2026 20:26
Re: #38
They're already gone.
@
That's Angerme for you ( *`ω´)
https://pbs.twimg.com/media/HO8r-47awAAeM8c.jpg:orig
41AnonymousAug 30, 2026 20:25
Wait, are Hirayama and Gotou even performing on the fall tour?
52AnonymousAug 30, 2026 20:26
Re: #41
No announcement yet.
I'd guess they're sitting out the bus tour so they can come back for it.
86AnonymousAug 30, 2026 20:31
Cute, energetic, bright stuff suits them performance-wise — separate from their actual personalities.
Songs like 'Bibitaru' and 'Red Line' honestly don't really match the current lineup's vibe.
91AnonymousAug 30, 2026 20:32
Re: #86
I think it fits, but hey, to each their own.
210AnonymousAug 30, 2026 20:47
Re: #86
'Red Line' and 'Bibitaru' are rough without Rikamiko (a fan nickname pairing two members).

Honestly, I don't think it'll work as long as Ise is in the group — a member who was only meant to be an accent piece is carrying the main parts.
88AnonymousAug 30, 2026 20:31
These guys will complain if you do it and complain if you don't.
94AnonymousAug 30, 2026 20:32
Re: #88
Just ignore the old man who complains about everything.
95AnonymousAug 30, 2026 20:32
Re: #88
If they actually sold well, nobody would be saying this, lol.
112AnonymousAug 30, 2026 20:36
Actually, ever since Kamiko (a former member known for the 'cool' image) was in the group, they've kept pushing Hirayama as the cool type, and it's never really come together — so it's probably just not a good fit.

Background and key points of this discussion

When Angerme was renamed from Smileage in 2014, the group adopted a “strong woman” concept built around “women who face adversity head-on,” and has since been known for songs and branding built on that theme. What sparked this discussion wasn’t an official announcement of a change in direction, but simply the impression left by a setlist from one particular bus tour — worth noting that the thread’s reactions are ultimately just participants’ personal impressions and speculation, nothing more. What actually divided opinion in the thread wasn’t so much whether the shift itself is good or bad, but rather a debate over “which style suits the group’s current members” — with some support for the cuter style, while others were more critical of how members associated with the traditional “strong woman” image are being used. Note that comments mocking individual members’ looks or health have been left out of this article.

※This article is excerpted and summarized from the 5ch (Hello Project) thread “[Sad News] Angerme Gives Up on the ‘Strong Woman’ Image, Switches to the ‘Cute’ Look from Their Smileage Days wwwwwwwwwwwwwwwwww.”

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