Hacker Claims to Be Selling Data on 101 Million Rakuten Members, Posts Sample — Authenticity Unverified

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The story

On October 4, 2026, a post appeared on a cybercrime forum claiming to be “selling approximately 101 million Rakuten member records for $700.” The sample data reportedly includes names, email addresses, home addresses, dates of birth, and Rakuten Point balances, but the source of the leak and the authenticity of the data remain unverified. On 5ch, the thread lit up with a mix of reactions — shock that the number approaches the size of Japan’s entire population, calm reminders of past phishing attacks targeting Rakuten, and debates about the limits of password-based authentication.

Hacker Claims to Be Selling Personal Data on 101 Million Rakuten Members — Sample Includes Name, Address, and Point Balance Info; Source and Authenticity Unverified

On October 4, 2026, a post titled “SELLING Rakuten Japan 101M” appeared on a cybercrime forum, offering for sale approximately 101 million records described as Rakuten member data.

The seller describes the data as a “rakuten.co.jp database,” listing the total record count as “101M” and the price as $700. The post includes several sample lines of data containing names, email addresses, phone numbers, home addresses, dates of birth, membership rank, Rakuten Point balances, and last login timestamps.

Source: rocket-boys.co.jp / Original article here

What people said

6AnonymousOct 6, 2026 15:22
I got rejected for a Rakuten credit card, so I'm safe!
Sucks to be you guys 😂😂😂😂
33AnonymousOct 6, 2026 15:25
Re: #6
You still handed over your personal info applying, so you're screwed too
168AnonymousOct 6, 2026 15:40
Re: #6
Heard you can get approved even writing "sniper" in the occupation field
38AnonymousOct 6, 2026 15:26
>> Source and authenticity unverified
Quit writing garbage clickbait articles off unverified leaks
73AnonymousOct 6, 2026 15:30
Re: #38
The fact-check-free trash media (masugomi) strikes again lol
40AnonymousOct 6, 2026 15:27
Rakuten alone is still survivable.
But if Amazon ("Ama") gets hit too, I'll never be able to get married (´・ω・`)
54AnonymousOct 6, 2026 15:28
Re: #40
Come on over, I'll take real good care of you~
55AnonymousOct 6, 2026 15:28
Guess we're heading into an age of 100 million passkey users.
The ID-and-password era is officially dead.
70AnonymousOct 6, 2026 15:30
Re: #55
Yep, the era of text passwords being useless is here.
Came faster than expected, but it was bound to happen sooner or later.
59AnonymousOct 6, 2026 15:29
Rakuten already had that scandal where unauthorized access got people's brokerage accounts forced into buying garbage stocks.
A data leak barely surprises me at this point.
75AnonymousOct 6, 2026 15:31
Re: #59
That one was a phishing scam, so plenty of other companies got hit too, not just Rakuten.
Feels like after that they bolted on biometric auth, two-factor auth, email alerts, then yet another layer of authentication on top.
74AnonymousOct 6, 2026 15:30
At this point basically every Japanese person has had some kind of info leaked somewhere.
151AnonymousOct 6, 2026 15:38
Re: #74
Keep slacking off like that and the tokuryu (loosely organized scam crews recruited online) will come for you!
76AnonymousOct 6, 2026 15:31
This is basically a nationwide naked festival (hadaka matsuri) — everybody's exposed.
83AnonymousOct 6, 2026 15:31
Re: #76
Even so, apparently it's way worse overseas.
87AnonymousOct 6, 2026 15:32
Re: #83
Now I'm worried about Amazon.
79AnonymousOct 6, 2026 15:31
Well, as long as you haven't linked your bank account to e-money, you should be fine.
Though it might be game over for all the smug cashless-payment show-offs.
88AnonymousOct 6, 2026 15:32
Re: #79
Banks will get hit eventually too.
93AnonymousOct 6, 2026 15:32
Re: #79
Mine's linked, but I've got biometric auth on everything so I don't think it can actually be used.
Plus I basically only use my bank account for automatic debits anyway, and I've set my daily withdrawal and transfer limits to the bare minimum.
84AnonymousOct 6, 2026 15:31
If they'd just wipe out my revolving credit balance, I'd root for the hackers.
96AnonymousOct 6, 2026 15:33
Re: #84
Same thought lol
like, if only they'd wipe my debt clean.
101AnonymousOct 6, 2026 15:33
Info on over 100 million people — Japan's population is about 120 million, so that means roughly 90% of everyone's personal info got taken.
128AnonymousOct 6, 2026 15:36
Re: #101
Though surely that count is padded with a ton of duplicate accounts.
132AnonymousOct 6, 2026 15:36
Re: #101
Foreign residents living in Japan can sign up too, you know.
103AnonymousOct 6, 2026 15:33
Those were the days.
Let's just go back to the Showa era.
106AnonymousOct 6, 2026 15:34
Re: #103
That era was full of scams too, you know.
176AnonymousOct 6, 2026 15:41
Re: #103
Switching back to paper forms would cut down on data leaks too.
110AnonymousOct 6, 2026 15:34
If this happened to Google or someone in the US, everyone would be asking 'wait, can AI even protect anything?' and it'd be absolute pandemonium.
126AnonymousOct 6, 2026 15:36
Re: #110
Everything's optimized for offense these days.
Even US news coverage is all about the attacks, never the defense.
209AnonymousOct 6, 2026 15:44
Re: #110
Big companies hold way more data, so the damage ends up bigger when they get hit.
131AnonymousOct 6, 2026 15:36
Isn't it weird how foreign-owned services barely get targeted at all (´・д・`)?
135AnonymousOct 6, 2026 15:37
Re: #131
Maybe they're just better at defending themselves? 🥺
148AnonymousOct 6, 2026 15:37
Re: #131
Unlike Japanese companies, they actually take security seriously.
I mean, Japan can't even handle My Number (the national ID system) properly — that's hilarious lmao
234AnonymousOct 6, 2026 15:47
Wait, Rakuten really has 100 million members?
238AnonymousOct 6, 2026 15:47
Re: #234
That's probably counting duplicate sign-ups.
242AnonymousOct 6, 2026 15:48
Re: #234
Most Rakuten members are Japanese, so if data on just over 100 million people got taken out of Japan's population of 120 million, that basically means most of the country's info is out there.

Background and Key Points of the Discussion

Posts advertising “data for sale” on cybercrime forums commonly inflate record counts and prices to lure buyers, so even if the sample rows turn out to be genuine, the authenticity and origin of the full dataset are a separate issue. The article makes no mention of any official breach disclosure from Rakuten, and the thread repeatedly circled back to the premise that “the source and authenticity remain unverified.” The figure of 101 million roughly matches Japan’s population of about 120 million, but as commenters noted, the total likely includes duplicate sign-ups from the same person as well as foreign residents, so reading it simply as “almost every citizen’s data was leaked” would be premature. Rakuten has also previously made headlines over phishing attacks targeting brokerage accounts — but that involved scammers tricking users into entering their own information on fake sites, not unauthorized access, a distinction that’s easy to confuse with this latest sales claim.

*This article is excerpted and summarized from the 5ch (News Speed+) thread “Hacker Claims to Be Selling Personal Data on 101 Million Rakuten Members — Sample Includes Name, Address, and Point Balance Info; Source and Authenticity Unverified.”

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