Who’s the Next ‘Momochi’? 5ch Weighs In: ‘Shimakawa Has the Best Shot Right Now’

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The story

A thread titled ‘I guess we’ll never see another Momochi’ popped up on 5ch’s Hello! Project board. Momochi — former Morning Musume member Momoko Tsugunaga — first drew attention in variety shows after being kicked by Koji Kato, going on to build a name for herself on shows like Mecha-Ike. In the thread, posters floated names like Rosy’s Shimakawa and Kudo as potential successors, while opinions split over the kick that sparked her breakout, with some calling it ‘straight-up violence’ and others countering that ‘it was scripted and she’d agreed to it beforehand.’ The discussion also touched on Kato’s past on-screen encounter with AKB48’s Mayu Watanabe, debating whether that kind of staging was appropriate.

What people said

1AnonymousSep 29, 2026 17:48
Is anyone even that funny anymore?
4AnonymousSep 29, 2026 17:51
What Hello! Project needs right now is someone like Momochi
5AnonymousSep 29, 2026 17:52
She was both the heresy and the gold standard of idols
Nobody like her is coming back
6AnonymousSep 29, 2026 17:52
If you want something between Momokyun and Momochi, there's Kubota
7AnonymousSep 29, 2026 17:52
The one who wanted to be as big as Juice=Juice?
10AnonymousSep 29, 2026 17:57
Re: #7
I know Momochi, but what's this 'Juicy Equals Juicy' thing…?
14AnonymousSep 29, 2026 18:04
Re: #10
Isn't it the opposite for most people?
What's even Momochi's signature song?
19AnonymousSep 29, 2026 18:13
Re: #10
10=10
It's a tie
9AnonymousSep 29, 2026 17:55
That video of Momochi getting confessed to by a hardcore fan on the radio is hilarious
11AnonymousSep 29, 2026 17:59
Rooting for sparkly little Nanami Kubota-chan (きゅるるん, fan slang for a cute 'twinkly' vibe)
12AnonymousSep 29, 2026 17:59
The woman who flat-out called accessories 'just in the way' — that's Momochi
13AnonymousSep 29, 2026 18:03
Jagaimochiko (a 'potato' pun nickname) is basically a hybrid of Momoko Michishige, though
15AnonymousSep 29, 2026 18:09
'Yurushite Nyan Taiso' (Forgive Me, Nyan! Exercise) and 'Hatsukoi Cider' (First Love Cider)
18AnonymousSep 29, 2026 18:11
Re: #15
👈 song I don't recognize a Suzuki Airi song 👉
16AnonymousSep 29, 2026 18:10
Variety-show idols pop up like clockwork
and fade away just as fast
17AnonymousSep 29, 2026 18:11
The 3rd most popular in a 7-member group with a 182cm-tall rival — nobody like that exists
20AnonymousSep 29, 2026 18:13
Michishige, Momochi, Okai—
why do Hello! Project members retire right when they're about to blow up?
24AnonymousSep 29, 2026 18:15
Re: #20
Because they never actually blew up
Momoko Tsugunaga's never even landed a single ad deal
21AnonymousSep 29, 2026 18:14
Okai's was probably because a tabloid caught her
23AnonymousSep 29, 2026 18:14
It all started when she got kicked by Kato and covered in powder
42AnonymousSep 29, 2026 18:36
Re: #23
When Momochi retired, the two people she credited as the ones she owed her 15-year career to were Tsunku♂ and Koji Kato
25AnonymousSep 29, 2026 18:16
You'd need insane mental toughness plus decent smarts
Maybe someone like Nagano, Hayashi, Shimakawa, or Sugihara?
26AnonymousSep 29, 2026 18:16
Kudo's managing to hang in there somehow
Is she the only Hello! Project member still riding high right now?
34AnonymousSep 29, 2026 18:24
38AnonymousSep 29, 2026 18:32
Re: #34
Looking at Momochi now, she's ridiculously cute — what is this, am I falling for her?
37AnonymousSep 29, 2026 18:29
Momoko just had comedians stick gum in her hair and stuff — that was just painful, not funny
She was clearly forcing herself into a character she grew to hate, then retired and faded away
None of that was actually funny
39AnonymousSep 29, 2026 18:34
Re: #37
To begin with, that Kato kick that sparked her breakout was just plain violence
No idea why people were cheering for that
40AnonymousSep 29, 2026 18:35
Re: #39
What's the point of calling out now something that was fine back then?
43AnonymousSep 29, 2026 18:36
Re: #39
Mecha-Ike was entirely scripted
It was worked out with Momoko beforehand, so it's basically pro wrestling
41AnonymousSep 29, 2026 18:36
Rosy's Shimakawa has real potential
A bit she wrote herself got 13k likes and 7.77 million views
https://xxup.org/4bzaM.jpg
Pure comedic chops
https://video.twimg.com/amplify_video/1954812898670485504/vid/avc1/700×394/__y6MeLpZbMier5u.mp4
https://video.twimg.com/amplify_video/1954812973337423872/vid/avc1/700×394/Szs03LAD-lOeedne.mp4
47AnonymousSep 29, 2026 18:41
Re: #41
Yeah, what's expected now really is different from 15 years ago
Shimakawa's probably got the best shot right now — even if she is basically Batako-san (the plain, hardworking maid character from Anpanman)
46AnonymousSep 29, 2026 18:39
What Kato once did to an AKB member sparked backlash back then too
and it's blowing up all over again now that old footage resurfaced
48AnonymousSep 29, 2026 18:42
Re: #46
You mean the Mayuyu thing?
That was scripted too — Mayuyu herself asked days in advance to bring Kato in and rehearse it
She was grateful to him for it afterward
49AnonymousSep 29, 2026 18:46
Kayo Noro was on that all-AKB Big Athletic Meet and got teased like Momochi and Ami Kikuchi were, but it didn't turn into a breakout for her at the time
Nao Asahina and Sayako Makita were on it too, but barely made the broadcast and basically faded into the background
60AnonymousSep 29, 2026 19:04
Re: #49
Searching Yahoo News right now:
Momoko Tsugunaga: 8 results
Ami Kikuchi: 86 (moved abroad)
Kayo Noro: 782 (4 movies this year)
Nao Asahina: 98
Sayako Makita: 48
Rino Sashihara: 791 (including news about members of groups like Equal Love)
Airi Suzuki: 367
63AnonymousSep 29, 2026 19:08
The whole 'hype up Momochi and the Platinum era' trend — that quietly died out at some point, huh
64AnonymousSep 29, 2026 19:09
Re: #63
The younger members who came up alongside the Mobekimasu era have basically all graduated now, so it's ancient history from two generations back
Even the original Mobekimasu ('unconventional-looks' clique) lineup is completely gone since Ikuta graduated
65AnonymousSep 29, 2026 19:09
A few years after that all-non-AKB Big Athletic Meet, they did a men's version too, but nobody broke out from that one
Though a while after it aired, Da-iCE — who were on it — took off, and the comedy duo New York, who were on the good-looking-guys team, started getting more work
67AnonymousSep 29, 2026 19:10
Re: #65
Wasn't Chou Tokkyu on that one? Assuming this was before M!LK had even formed

Background and Talking Points

Momoko Tsugunaga (nicknamed Momochi) is known for continuing to make her mark through physically-committed variety appearances even after leaving Morning Musume in 2014. Her breakout is said to have started with a bit in which she got kicked by Koji Kato and covered in powder — a reminder that variety TV back then tolerated far more extreme stunts than it does today. In recent years, rising compliance concerns have made that kind of physical-stunt segment much harder to pull off, so when the thread says ‘we’ll never see one again,’ it’s not just about any one person’s personality — it also reflects how much TV production styles have shifted. The thread’s mention of ‘Mobekimasu’ refers to a nickname for a group of Hello! Project members lumped together under an ‘unconventional-looks’ category at the time; since every member in that group has since graduated, the generational handover is complete, which is why posters call it ‘ancient history.’

*This article is compiled from excerpts and a summary of the 5ch (Hello! Project board) thread “I guess we’ll never see another Momochi.”

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