Bras Obara’s ‘Aren’t anti-fabric-softener people kind of extreme?’ sparks backlash — 5ch: ‘Fragrance pollution is no joke’

From our other sites

The story

Bras Obara (34), a Russian-born TV personality raised in Himeji City, Hyogo, posted his views on fabric softener on social media on September 28. He explained that he personally avoids fabric softener because it causes mold in the washing machine drum and reduces towels’ water absorption, then posed the question: “Don’t people who hate fabric softener hate it so much that a lot of them are basically extremists?” The post sparked a thread on 5ch’s Entertainment & Sports News+ board, where opinions clashed — from sympathy for people sensitive to strong scents, to complaints aimed at people who overdo it with the stuff.

Mon 9/28, 9:58 AM

Bras Obara (34), a Russian-born columnist and TV personality raised in Himeji City, Hyogo, updated his Threads account on the 28th with his personal take on using fabric softener.

“Personally, I don’t use fabric softener because it causes mold in the washing machine and makes towels less absorbent… but don’t people who are anti-fabric-softener hate it so much that a lot of them are basically extremists?” he wrote.

Source: news.yahoo.co.jp / Original article here

What people said

4AnonymousSep 28, 2026 13:40
He's basically a talent-world version of Mentalist DaiGo (a YouTuber known for blunt, controversial opinions).
7AnonymousSep 28, 2026 13:40
Being anti-fabric-softener at all is just baffling to me.
Same with people who turn it into some big debate.
11AnonymousSep 28, 2026 13:42
Probably hard to get if your nose is dull.
Some people literally gag from the smell of fabric softener.
12AnonymousSep 28, 2026 13:43
There was a kid at school with bad body odor and everyone bullied him, calling him "stinky" all the time.
As an adult, I caught a whiff of Fa Fa fabric softener (a popular Japanese brand) and it was the exact same smell.
Maybe his parents used Fa Fa, and that smell is what got him bullied all along.
15AnonymousSep 28, 2026 13:44
Who's the one who made Downy (the American softener brand) popular here, anyway?
16AnonymousSep 28, 2026 13:44
People who use the auto-dispenser feature reek something awful lol
17AnonymousSep 28, 2026 13:45
Downy should honestly be banned from sale in Japan.
18AnonymousSep 28, 2026 13:45
Why does fabric softener specifically smell so off to people?
Even folks who don't mind other detergents or air fresheners say fabric softener makes them feel sick.
19AnonymousSep 28, 2026 13:46
Can't generalize, but people who are, you know, "sensitive" do tend to be oversensitive to smells and sounds too.
20AnonymousSep 28, 2026 13:47
If you can't stand fabric softener smell, you could never live abroad long-term.
Apparently foreigners find Japanese people's obsession with being odorless bizarre.
21AnonymousSep 28, 2026 13:47
Not sure if it's Downy or what, but there's definitely stuff out there that smells like straight-up chemicals.
23AnonymousSep 28, 2026 13:48
Fabric softener is basically poison.
Though I'll give it credit for stopping static cling.
25AnonymousSep 28, 2026 13:49
Aren't people overreacting to folks who just say they don't like the smell of fabric softener?
26AnonymousSep 28, 2026 13:50
People with mental health conditions can get extra sensitive to fabric softener smells, so you've got to be considerate.
27AnonymousSep 28, 2026 13:50
When a repairman who reeks of fabric softener comes into the house, the smell lingers forever.
28AnonymousSep 28, 2026 13:50
Heated tobacco products reek of chemicals too, by the way.
31AnonymousSep 28, 2026 13:50
Oh sure, with fabric softener, the more you dump in the better, right? (sarcasm)
39AnonymousSep 28, 2026 13:53
It smells like a cheap perfume gone horribly wrong.
Honestly closer to body odor than anything else.
43AnonymousSep 28, 2026 13:53
I do use fabric softener, but
some brands separate from the water if you just let the bottle sit.
Then if you shake it before using, it foams up and gets hard to pour.
Somebody fix that already.
57AnonymousSep 28, 2026 13:58
I know someone with what seems like a fragrance allergy, so I have to be careful around them.
It's really something you can't understand unless it's happened to you.
They once got so nauseous in a crowded room they had to rush to the bathroom.
64AnonymousSep 28, 2026 14:00
Re: #57
Allergies are no joke.
Apparently it feels like someone's literally choking you (´・ω・`)
67AnonymousSep 28, 2026 14:01
I think it's more extreme than anti-smoking sentiment — almost pathological.
72AnonymousSep 28, 2026 14:05
If you don't use fabric softener your towels go all stiff and crunchy though.
104AnonymousSep 28, 2026 14:15
My neighbor's a smoker, so maybe their nose is shot, but when they hang laundry on the balcony it reeks of fabric softener.
Might be mixing with body odor too?
Either way, it's rank.
There was also this one time it smelled cheap and artificial in a different way — maybe a room fragrance spray.
When someone whose nose is already ruined causes fragrance pollution, it's genuinely brutal.

Re: #72
Switching to unscented fabric softener or a citric acid rinse would solve the fragrance-pollution problem, I'd think.
82AnonymousSep 28, 2026 14:08
Fabric softener is what turns the washing machine drum moldy in the first place.
Maybe push that angle instead.
89AnonymousSep 28, 2026 14:11
Re: #82
Oh, maybe that's less like sweat and more like the smell mixing with grime in the washing machine drum.

Background and key points of this debate

In recent years the term “kōgai” (香害, a pun on 公害 meaning “pollution,” used for fragrance-related health complaints) has spread in discussions around fabric softener, with Japan’s Consumer Affairs Agency and the National Consumer Affairs Center fielding complaints about health issues caused by scented detergents and softeners. In the thread, voices sympathetic to people sensitive to smells clashed with those who dismissed that sensitivity as “oversensitive” or “pathological,” with no clear resolution in sight. While Obara’s original post was aimed at poking fun at anti-fabric-softener people, most of the actual replies were grounded in real experiences from both users and non-users — it wasn’t really a simple two-sided fight. Worth noting too: scent preference and medically recognized chemical sensitivity are two different things, and the thread often blurred the line between them.

※This article is excerpted and summarized from the 5ch (Entertainment & Sports News+) thread “34-year-old talent Bras Obara: ‘Aren’t anti-fabric-softener people kind of extreme?’ sparks backlash: ‘Way too sensitive… that’s your problem’.”

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *