Takafumi Horie Baffled by ‘I Hate Him But I Like Him’ Comment — 5chers: ‘Why’s He So Bothered?’

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The story

Entrepreneur Takafumi Horie shared on X that he’d stayed at a “high-end sushi restaurant you can stay overnight at” in Imizu City, Toyama Prefecture. In response, a regular user wrote, “I hate Horiemon, but just for spotlighting Toyama, I might end up liking him.” Horie shot back with a question: “Why bother saying you hate me at all?” — and the exchange blew up on 5ch. In the thread, opinions split: some found it surprising that Horie, who’s supposed to have thick skin against criticism, bothered to respond at all; others coldly noted that given his usual behavior, being disliked is only natural; and still others took issue with the very habit of prefacing a compliment with “I hate you.”

Entrepreneur Takafumi Horie posted on X (formerly Twitter) on the 24th, raising a question about a comment directed at him.

It started when Horie shared on X that he’d stayed at a “high-end sushi restaurant you can stay overnight at” in Shinminato, Imizu City, Toyama Prefecture.

In response to the post, a regular X user commented, “I hate Horiemon, but just for spotlighting Toyama, I might end up liking him.”

Source: ggtnews.net / Original article here

What people said

5AnonymousSep 25, 2026 13:30
Guess even Horiemon gets bothered by being called ‘hated’ lol
6AnonymousSep 25, 2026 13:31
Probably because anyone who says they like him gets treated like a weirdo
8AnonymousSep 25, 2026 13:31
And besides, they never actually said they liked him
13AnonymousSep 25, 2026 13:32
He's an ex-con (a jab combining ‘Horiemon’ with 前科, meaning ‘prior conviction’) — guess he hasn't learned any humility
15AnonymousSep 25, 2026 13:32
I hate Horiemon, but if he gave me 100,000 yen I'd probably like him
So it's only a little bit of hate, huh
16AnonymousSep 25, 2026 13:33
What a petty guy
17AnonymousSep 25, 2026 13:33
That's literally what you do all the time — slapping an ‘I hate this’ disclaimer on your opinions
Does this guy not own a mirror?
18AnonymousSep 25, 2026 13:33
Horiemon's shadiness is off the charts too. I saw a documentary that followed him around back in the Livedoor days — the guy would turn into a sulking kid just because the internet wasn't working in the morning
21AnonymousSep 25, 2026 13:33
Saying ‘I might end up liking him’
means they don't like him yet
So it's either ‘I hate him’ or ‘neither like nor hate’

Going from hate to like
and going from neutral to like
those are probably very different journeys
22AnonymousSep 25, 2026 13:34
Horiemon's greatest quotes

• Cried 4 times watching Poupelle (his animated film)

• Jungle-ia Okinawa is fun (his theme park)

• This token is amazing
23AnonymousSep 25, 2026 13:34
‘Might end up liking him’ → Nope, couldn't do it!!
25AnonymousSep 25, 2026 13:35
He should just eat his veggies, drink some milk, and calm down
27AnonymousSep 25, 2026 13:35
He probably just wants to stress that ‘I'm in the negatives right now, but getting closer to zero’
28AnonymousSep 25, 2026 13:35
Bare minimum, at least be self-aware that people generally hate you lol
29AnonymousSep 25, 2026 13:35
Don't act all hurt like you're somebody
32AnonymousSep 25, 2026 13:36
He never says anything but stuff that gets him hated
so why's this guy so bothered by it lol
33AnonymousSep 25, 2026 13:36
It's the ‘delinquent version’ of the effect where a bad boy doing one good thing gets his rep boosted
52AnonymousSep 25, 2026 13:48
He was promoting Jungle-ia too, if I recall
though that one's not exactly a lucky charm lol
73AnonymousSep 25, 2026 13:57
Re: #52
Honestly, that's kind of what set things off, right
54AnonymousSep 25, 2026 13:49
Let's stop slapping ‘-emon’ onto ‘pig’ — it's disrespectful to Fujiko Fujio (creator of Doraemon)
Unless you're using it to mean ‘dozaemon’ (slang for a drowned corpse), in which case, fine
57AnonymousSep 25, 2026 13:50
Pot calling the kettle black much (‘look who's talking’)
Does he not realize he's the one who always says stuff he doesn't need to say?

Background and Key Points of This Story

Beyond his work as an entrepreneur and media personality, Horie has a criminal conviction for violating the Securities and Exchange Law (the Livedoor scandal), and he’s frequently in the news for his blunt remarks on TV and social media. The nickname “Zenka-mon” used in the thread (a pun combining “Horiemon” with 前科, meaning “prior conviction”) isn’t mere slander — it’s a jab rooted in this well-known fact about his past, something readers unfamiliar with the reference might misread as a baseless insult. What sparked this particular discussion was the divide in how people read a common online phrasing pattern: prefacing a compliment with “I hate you.” In the thread, some saw it as petty that Horie, who’s supposedly used to criticism, bothered to respond at all; others said the split reaction is only natural given his usual conduct; and still others pointed out that “I might end up liking him” itself signals a subtle distance — he’s still not liked yet. The responses ranged well beyond a simple nitpick over wording.

※This article is excerpted and summarized from the 5ch (Geinou/Sports News+) thread “Takafumi Horie questions comment ‘I hate Horiemon but I might end up liking him,’ asking ‘Why bother saying you hate me at all?’.”

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