YouTube ‘Mukbang’ Videos Face Calls for Regulation as Chewing Noises, Purging Suspicions Spark Backlash

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The story

Following a crackdown on mukbang YouTubers in South Korea, calls are growing in Japan too for tighter regulation of “big-eating” (ōgui) videos on YouTube. The backlash has repeatedly flared up over loud chewing noises and suspicions that some creators purge immediately after eating huge quantities. On 5channel, opinions split sharply between “just don’t watch it if you don’t like it” and “with food prices rising and people struggling, content built around wasting huge amounts of food shouldn’t be allowed” — leaving no consensus on whether mukbang videos are acceptable at all.

Support Grows in Japan for Stricter Regulation of YouTube “Mukbang” Videos — Viewers Worn Out by Repeated Uproars Over “Loud Chewing” and “Purging” Suspicions

“Mukbang” (big-eating) is one of the most popular genres of content on YouTube. Loved by creators ranging from self-proclaimed big eaters to major YouTubers, the format itself may now be facing restrictions.

The trigger was a series of developments surrounding mukbang YouTubers in South Korea.

Source: news.yahoo.co.jp / Read the original article here

What people said

5AnonymousSep 25, 2026 00:23
Regulate the 'nuisance streamer' types too
7AnonymousSep 25, 2026 00:24
Re: #5
I don't like mukbang so I'm not exactly sympathetic, but
something about the order of what gets regulated first feels off
there's way worse stuff out there than this
6AnonymousSep 25, 2026 00:24
Would even someone eating Haijii-san-level portions get flagged too? (Haijii is a well-known Japanese big-eater YouTuber)
9AnonymousSep 25, 2026 00:26
We're in an era where even faces and looks can be altered in real time with editing, so whether someone's actually eating or has eaten is already meaningless — there's no point arguing about it.
13AnonymousSep 25, 2026 00:29
Gal Sone: "Nom! Nom! Nom!" (Gal Sone is a famous Japanese competitive eater)
23AnonymousSep 25, 2026 00:35
Re: #13
Gal Sone's gotten too heavy lately, kind of a letdown
wasn't her whole selling point that she stays thin despite eating so much?
16AnonymousSep 25, 2026 00:32
No, just don't watch it.
You don't even need to wait for it to get banned — just don't watch it.
17AnonymousSep 25, 2026 00:33
Just don't watch it.
Is there really any other take?
18AnonymousSep 25, 2026 00:33
They're probably throwing it all up backstage anyway
19AnonymousSep 25, 2026 00:33
Who was it that had all their back teeth wrecked?
Dissolved from the habit of vomiting
20AnonymousSep 25, 2026 00:33
"Just don't watch it" lol
It's not even broadcast TV, what are you even talking about? lol

Seriously, every excuse from the people complaining makes zero sense
21AnonymousSep 25, 2026 00:35
Re: #20
You're pretty kind, huh
22AnonymousSep 25, 2026 00:35
Is Okarina's eating videos gonna be a problem too? (Okarina — Japanese comedian/YouTuber)
24AnonymousSep 25, 2026 00:36
I actually like Jumbo Takao though (competitive eater)
25AnonymousSep 25, 2026 00:39
A heavy person just eating a normal meal isn't a problem — that's just their regular diet.
The real problem is stuff like skinny people doing speed-eating time attacks, or those twins who binge eat despite clearly struggling mentally.
26AnonymousSep 25, 2026 00:39
Mukbang belongs in the same category as 'world's most amazing people' freak-show stuff — like people whose eyeballs bulge out or whose necks are abnormally long — so it's understandable some people find it unpleasant.
28AnonymousSep 25, 2026 00:40
A world where literally everyone talks with their mouth full of food
32AnonymousSep 25, 2026 00:43
Don't need mukbang shows either.
Enjoying one big plate of food is fine, but plowing through plate after plate isn't necessary.
33AnonymousSep 25, 2026 00:46
I hate TikTok food ads so much that I report or block them every single time one shows up
42AnonymousSep 25, 2026 00:55
Just don't watch it
50AnonymousSep 25, 2026 01:03
Re: #42
"Just don't watch it" doesn't cut it.
All these mukbang gimmicks happening constantly drive food prices up.
Don't forget there are poor people out there who can't even eat enough.
46AnonymousSep 25, 2026 01:01
This is basically what the purging looks like
47AnonymousSep 25, 2026 01:01
I want monetization cut off for videos that exploit kids or pets too. That's abuse.
52AnonymousSep 25, 2026 01:06
Re: #47
The problem is that once monetization gets cut, those kids or dogs instantly become 'useless burdens' to the people involved, and you'd see a wave of them getting killed or abandoned.
That outcome is even worse than the abuse itself, so this needs to be handled carefully.
First you'd need to line up places to take in the kids and dogs who are no longer 'useful' for videos.
56AnonymousSep 25, 2026 01:08
There are so many people struggling with rising food prices, yet
content built around wastefully dumping huge amounts of food shouldn't be allowed.
58AnonymousSep 25, 2026 01:10
Re: #56
But that's a drop in the bucket, honestly
57AnonymousSep 25, 2026 01:09
I wish YouTube would let you set filters by genre.
AI content especially — I don't need it.

Let us set it so AI stuff doesn't get shown at all, across the board.
66AnonymousSep 25, 2026 01:13
Re: #57
But then you wouldn't be able to watch AI dramas either

Well, I do want AI videos that don't label themselves as AI to get banned —
it ties into people believing lies and even politics, and I think there'll be people who copy something thinking it's real and end up dying in an emergency.
81AnonymousSep 25, 2026 01:32
Re: #57
Re: #66

I don't want to lose the ability to watch INMU KING
61AnonymousSep 25, 2026 01:10
Re: #58
What do you mean?
Are there actual numbers backing that up?
67AnonymousSep 25, 2026 01:14
Re: #61
Well, the number of people doing this while eating out at restaurants is relatively tiny anyway
65AnonymousSep 25, 2026 01:12
"Viewers worn out" — just don't watch it then.

Are you forcing yourself through some self-inflicted torture of watching it?
And then complaining on top of that?
68AnonymousSep 25, 2026 01:14
Re: #65
Yeah, pretty much

Background and Key Points of This Debate

Discussion around mukbang-style videos has picked up because South Korea has already moved to restrict or demonetize this kind of content, raising the question of whether Japanese creators and YouTube itself will follow suit. The thread’s disagreement broke down into roughly two axes: first, a clash between the “personal responsibility” camp — arguing viewers can simply choose not to watch — and those supporting regulation out of concern over food waste and rising prices; second, where exactly the line should be drawn on mukbang content, with some singling out speed-eating time attacks or performers who appear to be binge eating under psychological strain as the real problem, while others saw nothing wrong with big-portion eating content itself. It’s also worth noting that the specifics of South Korea’s regulatory framework and its scope were only touched on briefly in the source article, and the thread itself never pinned down any concrete criteria.

※This article is excerpted and summarized from the 5channel (Geinou/Sports News+) thread “YouTube: Support Grows in Japan for Stricter Regulation of ‘Mukbang’ Videos — Viewers Worn Out by Repeated Uproars Over ‘Loud Chewing’ and ‘Purging’ Suspicions.”

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