Novelbright’s Takenaka Wears TM Revolution’s ‘HOT LIMIT’ Costume, Loses 2,000 Korean Followers Overnight — ‘Cultural Differences Can’t Be Helped’

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The story

Novelbright’s Takenaka Yuudai revealed that he lost about 2,000 Korean followers in a single night after wearing TM Revolution’s flamboyant ‘HOT LIMIT’ costume at a music festival. Takenaka commented, “Cultural differences can’t be helped.” ‘HOT LIMIT,’ a song released in 2001, is known for the over-the-top outfit vocalist Nishikawa Takanori wore in its music video — a look that’s been a running joke in Japan for years. On 5channel, reactions ranged from speculation that Korean fans simply didn’t get the reference, to tangents about the festival’s lineup.

Wore ‘HOT LIMIT’ Costume at Festival → Lost 2,000 Korean Followers Overnight: Popular Band Vocalist Says “Cultural Differences Can’t Be Helped” | ENCOUNT

2026.09.22

Author: ENCOUNT Editorial Team

Source: encount.press / Original article here

What people said

6AnonymousSep 22, 2026 13:29
What kind of band name is this, sounds like a nose-strip brand
60AnonymousSep 22, 2026 13:46
Re: #6
Abbreviated it's "No-bura" (sounds like "no bra") — what a ridiculous band name…

Chidori's "Oni Renchan" bit with him was funny, so
I kind of want to root for Takenaka,
though he's had some controversies before
20AnonymousSep 22, 2026 13:33
Re: #1
Something feels off about Nishikawa not wearing the Hot Limit outfit himself
99AnonymousSep 22, 2026 14:07
Re: #20
Looks like Kojima Yoshio but with clothes on (a comedian famous for wearing almost nothing)
29AnonymousSep 22, 2026 13:36
Losing 2,000 followers is honestly kind of impressive lol
Nishikawa's probably more shocked by this than anyone lol
31AnonymousSep 22, 2026 13:36
This probably happened because Korean fans just don't know the HOT LIMIT joke
32AnonymousSep 22, 2026 13:36
Inazuma Rock Fes's lineup has gotten so weak the festival's survival is basically in question
41AnonymousSep 22, 2026 13:39
Re: #32
That's because Rock in Japan moved to September and the artists who used to play Inazuma went there instead
69AnonymousSep 22, 2026 13:49
Re: #32
Was the lineup more star-studded before?
39AnonymousSep 22, 2026 13:39
Is the HOT LIMIT costume really "Japanese culture"?
98AnonymousSep 22, 2026 14:07
Re: #39
Isn't it obviously just The Fifth Element?
40AnonymousSep 22, 2026 13:39
Calling this "Japanese culture" is a bit of a stretch lol
42AnonymousSep 22, 2026 13:39
It's a song that was big in Japan over 20 years ago, so it's understandable not to know it — but if you're a fan, shouldn't you at least make the effort to learn about it?
43AnonymousSep 22, 2026 13:40
20% of my followers are Korean.
My Korean followers dropped by 2,000 in one day.
How many total followers do I have?
45AnonymousSep 22, 2026 13:40
Is he even wearing the exact same pants Nishikawa wore for TM Revolution's HOT LIMIT?
49AnonymousSep 22, 2026 13:43
Still better than Ed Sheeran, who lost 500,000 social media followers and had to slash ticket prices in half, right?
88AnonymousSep 22, 2026 14:00
There's probably going to be a Nishikawa x Shuzo Matsuoka collab at Kohaku (the New Year's Eve music special; Matsuoka is a famously hot-blooded ex-tennis pro/commentator)
92AnonymousSep 22, 2026 14:04
Re: #88
Pretty sure they used to post videos on YouTube under the name "Kouki Atsu Brothers" ("High Pressure Brothers")
94AnonymousSep 22, 2026 14:04
The real joke of HOT LIMIT is that it came months after WHITE BREATH's costume already had everyone going "what on earth are you wearing," and then HOT LIMIT topped even that — that build-up is the whole point
97AnonymousSep 22, 2026 14:07
Re: #94
There's a proper build-up behind that costume, you know

Background and Key Points of This Discussion

“HOT LIMIT” is one of TM Revolution’s signature songs, released in 2001. The flashy costume vocalist Nishikawa Takanori wore in the music video became a talking point at the time, and other artists have kept the bit alive ever since, recreating it as an inside joke at live shows and festivals. Takenaka appears to have worn the costume with that context in mind, but Korean fans may not have been familiar with the song or the costume’s backstory, and likely saw it as simply a bizarre outfit. The thread also veered into tangents about how Nishikawa Takanori is regarded and comparisons to other cases of overseas artists losing followers, with reactions splitting largely along the lines of who was in on the shared context of Japanese music in-jokes.

*This article is composed of excerpts and a summary from the 5channel (Geino/Sports News+) thread “Wore ‘HOT LIMIT’ Costume at Festival, Lost 2,000 Korean Followers Overnight, “Cultural Differences Can’t Be Helped” — Novelbright’s Takenaka Yuudai.”

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