Shigure Ui x Mezzo Piano Collab Scrapped — 5ch Split on Who’s to Blame

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The story

A collaboration between VTuber Shigure Ui and the kids’ clothing brand “Mezzo Piano” was canceled after a wave of backlash. The trouble stemmed from unease over pairing a children’s clothing brand with a VTuber best known for the song “Shukusei!! Loli-God Requiem☆,” and things escalated on X with reports of Shigure Ui fans sending harassment, threatening legal action, and an eventual public apology. On 5ch, opinion split over whether the blame lies with Shigure Ui herself or the company that set up the collab, with debate also breaking out over who her fanbase actually is.

What people said

1AnonymousSep 21, 2026 10:32
She just took a job she was offered, and now she's getting absolutely dragged for it?
4AnonymousSep 21, 2026 10:32
Guess a lot of people quietly disliked her already.
29AnonymousSep 21, 2026 10:39
Re: #4
Same.
I'm with this one too, by the way (-De)
8AnonymousSep 21, 2026 10:33
Question: has she ever actually said she's into lolicon stuff herself? If not, I don't think she's done anything wrong at all.
24AnonymousSep 21, 2026 10:37
Re: #8
Joke or not, the moment you use the word 'lolicon' or get tangled up with that crowd, society's already written you off.
26AnonymousSep 21, 2026 10:38
Watching X, it's honestly funny — the more the fanboys ("V-buta," VTuber-obsessed guys) twist logic and lose it defending her, the more normal people get creeped out and her image gets even worse, so it never dies down. A real vicious cycle.
49AnonymousSep 21, 2026 10:45
Re: #26
Do normal people even know about this? Feels like it's just blowing up inside one tiny community.
34AnonymousSep 21, 2026 10:40
Re: #32
So what do you creepy otaku types ("kimo-ota") think about this whole mess?
41AnonymousSep 21, 2026 10:43
Re: #34
It's hopeless trash at this point, so honestly, who cares.
35AnonymousSep 21, 2026 10:40
She's just getting hated on for succeeding young. She came out of the stream completely unscathed.
36AnonymousSep 21, 2026 10:41
Re: #35
She's not even that young, lol 😅
39AnonymousSep 21, 2026 10:41
The people bashing Shigure Ui and demanding an apology make zero sense to me. Blame the company that dreamed up this garbage collab in the first place — saying 'she should've turned down the offer' is a childish take.
47AnonymousSep 21, 2026 10:44
Re: #39
The company's getting bashed too, actually. On top of that, Shigure Ui's fans are firing back with harassment, which is just making things blow up even more around her.
40AnonymousSep 21, 2026 10:42
Bottom line: VTubers just aren't as popular with normal people as the fanboys ("V-buta") like to claim.
42AnonymousSep 21, 2026 10:44
Re: #40
They're stuck in such a tiny echo chamber that their sense of normal is completely broken. Even on X you see them flexing about subscriber counts and view counts — metrics that leave normal people going '???'. Genuinely pathetic.
54AnonymousSep 21, 2026 10:47
She's running a business reeling in lolicon 'big kids' (adult fans), and then tries to collab with a legit children's clothing brand — of course people said no. Aren't her streams mostly late-night anyway?
59AnonymousSep 21, 2026 10:49
Re: #54
If the company's the one who asked her, then sure, why wouldn't she do it?
62AnonymousSep 21, 2026 10:49
What I really don't get is OP making thread after thread to defend some drawn character called Shigure Ui. Normally you wouldn't care this much unless you were getting paid.
63AnonymousSep 21, 2026 10:49
Re: #62
If you didn't care, you wouldn't be replying, would you? 😅
65AnonymousSep 21, 2026 10:49
Hate for VTuber fanboys ("V-buta") just keeps piling up. Next time something happens at a bigger event, the whole industry's going up in flames.
68AnonymousSep 21, 2026 10:50
Re: #65
You won't know that until it actually happens.
66AnonymousSep 21, 2026 10:50
So this is basically a clash between kids'-clothing shoppers and VTuber fans, right? Brand-conscious moms vs. lolicon uncles. Wonder who wins.
75AnonymousSep 21, 2026 10:54
Re: #66
She should've stayed happy with that, but no, she had to step out on her own — and of all things, blows up big over a girls' clothing collab.
70AnonymousSep 21, 2026 10:52
It's not just 'kids' clothing' — the fact that it's specifically Mezzo Piano is what makes this so perfectly awkward.
73AnonymousSep 21, 2026 10:53
Re: #70
True. The kind of slightly image-conscious moms who want to turn their daughters into little princesses seem like exactly the type who'd hate creepy otaku the most.
77AnonymousSep 21, 2026 10:55
AI Overview: Shigure Ui's audience centers on young viewers in their teens through 30s, drawing broad support regardless of gender. Audience traits — Age range: mainly teens, 20s, and 30s. They show deep familiarity with internet memes and stream culture, and are notably strong at spreading things on social media.

So according to AI, Shigure Ui's audience skews young — teens to 30s — meaning the fanbase apparently isn't really made up of lolicon uncles like people keep saying.
82AnonymousSep 21, 2026 10:56
Re: #77
So it's young people going wild over this? That's surprising.
90AnonymousSep 21, 2026 11:00
Sankei Sports' write-up is something else.

Mezzo Piano cancels collab with Shigure Ui of 'Loli-God Requiem' fame
https://news.yahoo.co.jp/articles/e1448f4645e8b94c7fd1c54571b933bb92bd7823
> Shigure Ui is a popular VTuber known for songs like 'Shukusei!! Loli-God Requiem☆,' in which a 9-year-old girl taunts pedophiles.
91AnonymousSep 21, 2026 11:01
Re: #90
LOL, but honestly that's probably not an inaccurate description. That one song alone has weirdly outperformed everything else of hers.
92AnonymousSep 21, 2026 11:01
Re: #90
Why'd she even put on a 9-year-old avatar for that? What was the point?
94AnonymousSep 21, 2026 11:03
Re: #90
Isn't it supposed to be a song about purging lolicons?

Background and Key Points of the Controversy

“Shukusei!! Loli-God Requiem☆” is a signature song Shigure Ui has performed for a while, known for its premise of a 9-year-old avatar taunting pedophiles. The song itself didn’t spark new controversy this time — rather, the backlash was set off by the way its imagery collided with a project tied to real children: a collaboration with a kids’ clothing brand. Opinion in the thread split over whether blame should fall on Shigure Ui herself or on the company that made the offer. Defenders argued it’s unfair to expect her to turn down work and called it a misjudgment by the company, while critics countered that the moment you get tangled up with that crowd you’re done, and held her personally responsible. One caveat: the quoted “AI Overview” claiming her audience is mostly teens to 30-somethings cites no clear source or methodology, and isn’t official data confirming who her fanbase actually is.

*This article is excerpted and summarized from the 5ch (Nandemo Jikkyō G) thread “[Sad News] Did Shigure Ui Really Do Something That Bad?.”

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