Why Do People Use ¥200,000 Smartphones? 5ch Says: ‘It’s All About Showing Off’

From our other sites

The story

A thread asking why people use pricey smartphones in the ¥200,000 (roughly $1,300) range drew 41 replies. Some gave practical reasons — taking photos and video at events where filming is allowed, or prioritizing camera performance and image quality — while plenty of others bluntly called it “vanity” or “flexing.” Others argued the phones aren’t really that expensive once you factor in payment plans (“residual-value credit keeps the monthly cost low,” “it’s cheap once you break it down per day of use”) or how long they keep the device. Meanwhile, some pushed back with stories of budget phones in the ¥10,000 range feeling sluggish and frustrating, turning the discussion into more than a simple expensive-vs-cheap debate.

What people said

1AnonymousSep 16, 2026 09:17
Isn't a cheap one good enough?
2AnonymousSep 16, 2026 09:18
It's bragging.
There's no reason besides showing off that you've got money.
3AnonymousSep 16, 2026 09:20
These guys live just to one-up everyone else.
4AnonymousSep 16, 2026 09:20
Are you so obsessed with this that it's actually messing with your daily life? lol
6AnonymousSep 16, 2026 09:24
For taking photos/video at events where filming is allowed.
(Posted via 2chMate 0.8.10.241/Xiaomi/2512BPNDAG/16/DR — a popular 5ch mobile app that auto-signs posts with the device info)
7AnonymousSep 16, 2026 09:26
It's vanity.
Only about 10% of people buy one without really thinking about it.
8AnonymousSep 16, 2026 09:29
Walk around town with something like a DUO and you'd probably get mugged.
10AnonymousSep 16, 2026 09:37
If you can't afford one now, you'll only be less able to afford one later.
11AnonymousSep 16, 2026 09:37
The ones who actually want to brag are the ones renting expensive models on a 2-year plan.
Guys who could pay in full just find it a hassle to bother with piddly little monthly installments.
12AnonymousSep 16, 2026 09:37
Pick the 512GB model for the good camera and to stash your porn collection, and that's how you end up at ¥200,000.
15AnonymousSep 16, 2026 09:39
When you factor in high-quality photos and video too, isn't that actually cheap?
17AnonymousSep 16, 2026 09:45
It's the residual-value credit plan.
I've got no money, no honor, no social status — so the least I can do is carry the top-tier phone.
19AnonymousSep 16, 2026 09:47
Re: #17
A guy like that couldn't afford one anyway.
20AnonymousSep 16, 2026 09:47
With an iPhone it probably feels like a subscription that already includes your data plan.
21AnonymousSep 16, 2026 09:48
I don't want to be the kind of poor that's poor in spirit and values too.
22AnonymousSep 16, 2026 09:49
Re: #19
Japanese consumers are flocking to residual-value-credit iPhones at ¥3,940 a month
https://kizuna.5ch.io/test/read.cgi/morningcoffee/1789426836/
23AnonymousSep 16, 2026 09:51
With a cheap phone in the ¥10,000 range
there's always some part of the experience that's painful.
So I splurged and got one in the ¥20,000 range instead.
24AnonymousSep 16, 2026 09:51
This is so true.
For ¥200,000 you could just buy an iMac Pro instead.
25AnonymousSep 16, 2026 09:52
Isn't it a bit extreme to frame "a cheap model" as the only alternative to a high-end phone?
26AnonymousSep 16, 2026 09:57
I've set myself a cap of ¥500 a month.
I use mine for 5 years, so that's a ¥30,000 phone over 60 months.
27AnonymousSep 16, 2026 09:58
I use a PC, and I was floored to find out you can't even swap the OS on these things.
What garbage.
28AnonymousSep 16, 2026 10:00
There are people out there for whom ¥200,000 is pocket change.
29AnonymousSep 16, 2026 10:01
Think of it as a laptop and it's actually cheap.
30AnonymousSep 16, 2026 10:02
https://img.fril.jp/img/373519376/l/1053535340.jpg
31AnonymousSep 16, 2026 10:04
The successor to a model that cost about ¥130,000 five years ago is now nearly double the price, and if you want to keep the storage you used to top up with an SD card, going to 1TB tacks on another ¥50,000 or so.
32AnonymousSep 16, 2026 10:06
I bought an OPPO phone but everything runs so slow it's unusable, and the battery drains fast too.
In the end I just set it up with a Rakuten Mobile eSIM and use it as a router instead.
36AnonymousSep 16, 2026 10:08
Re: #32
Which model was it?
I've got the OPPO X9, switched over from a Pixel, and it's super smooth.
40AnonymousSep 16, 2026 10:10
It's not an exaggeration to say it's the single most-used thing in your life these days.
Putting up with constant little frustrations from a cheap piece-of-junk device is the real waste.
41AnonymousSep 16, 2026 10:11
Re: #40
Because once you break it down per day, it's cheap.
54AnonymousSep 16, 2026 10:16
Re: #40
I've never once felt a budget phone was slow.
Are you playing some kind of game on it or something?
57AnonymousSep 16, 2026 10:17
Re: #40
This, exactly.
Even when the specs are more than enough for what you actually do, a cheap phone still irritates you with little lags in everyday use.
47AnonymousSep 16, 2026 10:14
I make ¥6.5 million a year and I still can't bring myself to spend ¥200,000 on a phone.

Background and Key Points of This Debate

High-end smartphone prices have climbed sharply in recent years, and the thread included a concrete example: a model that cost about ¥130,000 five years ago now has a successor priced nearly double, and matching the storage you used to get by adding an SD card means jumping to 1TB — tacking on roughly another ¥50,000. The ¥200,000 price point usually points to top-tier iPhone or Galaxy models — the “Ultra” or “Pro Max” tier — and some posters cited camera performance, video shooting, or attending photo-friendly idol/voice-actor events as their reason for owning one. On the other hand, the spread of “residual-value credit” plans, which let people carry an expensive handset without feeling the full monthly cost upfront, has also blurred people’s sense of what these phones really cost. In the end, the thread’s real fault line came down to a values question — vanity/one-upmanship versus genuine practical need — without either side reaching a clear conclusion. A lot of the back-and-forth turned into people sniping at each other over income and spending power, but that’s just typical 5ch thread heat, and should be read separately from the actual facts about pricing and features.

※This article is excerpted and summarized from the 5ch (Hello! Project board) thread “What’s the point of using a phone that costs around ¥200,000?

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *