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The story
Matsuya Foods Group’s tonkatsu (pork cutlet) specialty chain “Matsunoya” is offering a ¥550 “Value Morning Loin Cutlet Set” available from 4 a.m. to 11 a.m. The set comes with tonkatsu, miso soup, cabbage, and potato salad, with free refills on rice, miso soup, and cabbage — details that were featured in a news segment. The 5ch thread that followed buzzed with debate over whether it’s really okay to eat fried food in the morning, its calorie count, reactions to a price that felt higher than expected, and comparisons of price and taste with rival chains.
Tonkatsu first thing in the morning! We check out Matsunoya’s ¥550 “Value Morning Loin Cutlet Set”
At “Matsunoya,” the tonkatsu specialty chain run by major gyudon (beef bowl) chain operator Matsuya Foods Holdings, reporter Ohki Na’s top pick is the ¥550 “Value Morning Loin Cutlet Set.” It comes with freshly fried tonkatsu, miso soup, cabbage, and potato salad — plus free rice refills — making it a truly “godly” deal. This morning menu is available from 4 a.m. to 11 a.m.
Source: newsdig.tbs.co.jp / Original article here
What people said
If you just got off a night shift, that's fine.
At night it'd be rough, but in the morning it's fine.
When I go to Matsunoya in the morning, plenty of middle-aged guys are eating fried food.
Even with just one rice refill, you'll easily blow past 1000.
For a normal salaryman, stuffing your stomach with a fried-food meal like this in the morning would wreck your productivity for the whole morning.
Unless it's ¥230 for morning soba or ¥350 for morning tonkatsu, I wouldn't call it a deal.
Grandpa, prices have gone up way more than you realize.
Sounds like the type who genuinely goes around saying he'll never eat a burger unless it's ¥55, or gyudon unless it's ¥280 (or rather, can't afford to).
At my factory cafeteria it was ¥400 including a side dish.
But it tastes completely different, so if I'm eating tonkatsu, it's kurobuta or nothing.
Sounds like the type who'd pick brown eggs (thinking they're somehow better).
It just takes longer to digest, so your stomach feels heavy until nighttime.
That's exactly the feeling people mean when they say 'you can't handle XX in the morning,' y'know.
Whoever lost at rock-paper-scissors had to eat the sauce katsudon.
They're still running that for ¥1350 now.
Sauce katsudon is good, isn't it.
Well, maybe the rice they eat at home smells just as off as Matsuya's rice, so they don't notice the smell.
Value for money: ☆☆☆
That's the verdict.
Sounds like Katsuya is getting caught up to by Matsunoya.
so I can't eat breakfast at all…
Work the night shift.
Then your 'breakfast' just becomes dinner.
https://newsdig.ismcdn.jp/mwimgs/2/e/860mw/img_2e2322010fdac98668a32c917e31bb1b755660.jpg
Though honestly, the way this thread was set up is the real problem.
That's only at stations in the Kanto region, right? Not much to discuss there lol
Ramen with rice is common enough, but soba with rice feels like a pretty novel combo.
That's not just true for breakfast.
Normally I stick to on-the-go snacks and adjustment meals.
Eating out is a luxury — more of a foodie hobby.
Do you seriously think people who eat out haven't already figured that out???
Background and key points of this discussion
Matsuya Foods Holdings operates not only the gyudon (beef bowl) chain “Matsuya” but also the tonkatsu specialty chain “Matsunoya” nationwide, and has been focused on capturing morning demand by leveraging its late-night and early-morning hours. At ¥550, the set is pricier than the going rate for morning menus at gyudon chains, and the original article doesn’t make clear that free refills apply only to rice, miso soup, and cabbage — not to items like the potato salad. In the thread, anecdotal claims that “you can only eat fried food in the morning while you’re young” were countered by comments like “it’s fine if you just got off a night shift,” suggesting that how people perceive digestion time varies by generation and daily rhythm. There was also frustration that the ¥430 morning soba at station-soba chain “Irori-an Kiraku” wasn’t covered in the news segment, with some noting that even within the same “morning menu roundup,” coverage tends to favor certain chains over others.
*This article is excerpted and summarized from the 5ch (News Speed+) thread “¥430 Morning Soba, ¥550 Morning Tonkatsu 😋 A Thorough Check on the Best-Value Chain Store Morning Menus.”
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