On the night of September 12, Hello! Project group BEYOOOOONDS held the second installment of their “BEYOOOOON AIR” livestream on Instagram. They streamed simultaneously on TikTok LIVE, prompting posts on 5channel’s Hello! Project board comparing which platform was faster and had better picture quality. The highlight of the broadcast was the announcement that their 7th single, “Shoshi Senban / Shori no Sentaku” (roughly, “Utterly Ridiculous / The Choice of Victory”), will be released on November 25 — their first single since the group’s lineup change. Once again, the audio was hard to hear, and at one point viewers could even hear staff fumbling to adjust the sound live on air.
What people said
1AnonymousSep 12, 2026 17:07
@BEYOOOOONDS_
📻BEYOOOOON AIR Part 2📻
Live today✨
2AnonymousSep 12, 2026 17:07
I want to tear Miimi's plush toy to shreds (hyperbolic fan affection, not literal)
3AnonymousSep 12, 2026 17:11
Sometime between 20:00 and 21:00 tomorrow
we'll be doing BEYOOOOON AIR (Instagram Live)!
All the members will be there✌︎
And also,
we've got some happy news to share during the stream!
We'll let you know the exact time once it's set,
so please keep an eye on X!
4AnonymousSep 12, 2026 19:20
A single release announcement, huh
5AnonymousSep 12, 2026 19:28
Sho, sho, sho~
6AnonymousSep 12, 2026 19:45
BEYOOOOONDS
@BEYOOOOONDS_
Today's #ByoOnAir 📻
Streaming starts at 20:00!📣
Anyone want to spend this week with Byo-chan too~✋🏻✨
7AnonymousSep 12, 2026 19:52
Siiiiingle's so cooooool
8AnonymousSep 12, 2026 19:53
Hoping we break 2,000 viewers tonight
9AnonymousSep 12, 2026 19:56
BEYOOOOONDS
@BEYOOOOONDS_
This is a last-minute heads up…
Today we'll also be streaming live on TikTok at the same time‼
[Breaking] BEYOOOOONDS's 7th single confirmed for November 25 release, IT'S HAPPENING ｷﾀ━━━━(ﾟ∀ﾟ)━━━━!!
https://kizuna.5ch.io/test/read.cgi/morningcoffee/1789211368/
29AnonymousSep 12, 2026 20:10
They're releasing a 7th single?! I had no idea!!
30AnonymousSep 12, 2026 20:10
Bet 'Sentaku' is some goofy double meaning (it can read as either 'choice' or 'laundry')
31AnonymousSep 12, 2026 20:11
'Shoshi Senban' should've just been a coupling track on the first-press limited edition A, honestly
33AnonymousSep 12, 2026 20:11
This single's giving off kind of a meh vibe
63AnonymousSep 12, 2026 20:15
Same with Tsubaki's Instagram Live earlier — guess they're allowed to bring out personal phones for this kind of thing now
67AnonymousSep 12, 2026 20:16
Re: #63
Is it actually personal?
Seems more like a company phone to me
68AnonymousSep 12, 2026 20:17
I feel like short hair would suit Yuna-bo
73AnonymousSep 12, 2026 20:19
I love how Yuna's 'impressions' are literally just her reciting the member's part lolol
74AnonymousSep 12, 2026 20:20
Staff never learn — people tell them to fix the livestream audio every single time and nothing changes
77AnonymousSep 12, 2026 20:24
Can't make out a single word they're saying
78AnonymousSep 12, 2026 20:25
When everyone talks at once you can't understand anything at all. I've given up lol
85AnonymousSep 12, 2026 20:26
They've been doing Insta Lives since the pandemic started and it's still at this level
98AnonymousSep 12, 2026 20:27
Re: #85
I mean, it's still better than the Digital Agency, at least (Japan's digital ministry, notorious for tech blunders)
93AnonymousSep 12, 2026 20:27
You can hear some middle-aged staff guy talking lol
Sounds like the crew's huddled up trying to figure out the volume settings live
(that's what rehearsals are for)
101AnonymousSep 12, 2026 20:31
Couldn't tell what anyone was saying, but Honopi looked like she was having fun goofing around with the junior high schoolers, so it's fine
105AnonymousSep 12, 2026 20:32
Not sure how we got here, but they just randomly broke into an a cappella
128AnonymousSep 12, 2026 20:34
Turns out the single announcement really was the only news lol
130AnonymousSep 12, 2026 20:37
Yuna-bo confidently raised her hand when asked 'anyone here a big eater?'
Then she went speechless when it turned out her max was 3 donuts, while Maeda's was 12 donuts and Kojima's was 30 pieces of bread — that was the highlight lol
This girl's hilarious as always lol
133AnonymousSep 12, 2026 20:38
There's something weirdly hilarious about how Yuna's just a total little kid at heart lol
134AnonymousSep 12, 2026 20:39
'I'll do an impression of Hirai' → Yuna just recites Hirai's part
'I'll do an impression of Maeda' → Yuna just recites Maeda's part
↓
Everyone: 'sooo cuuute~~~' ♡♡♡
135AnonymousSep 12, 2026 20:41
Re: #134
And on top of that she's singing while everyone's feeding her the lyrics
136AnonymousSep 12, 2026 20:42
For the announcement part, they could've at least had cue cards off-camera or something — even for an Instagram Live, that was way too sloppy
BEYOOOOONDS 7th Single
"Shoshi Senban / Shori no Sentaku"
Releasing 11/25 (Wed)✌🏻🏅
Our first single with the new lineup — please be sure to check it out!👀
#BEYOOOOONDS #Byoonzu #HelloProject
139AnonymousSep 12, 2026 20:47
Re: #135
Even during the Hirai impression she's slightly getting the lyrics wrong lol
141AnonymousSep 12, 2026 20:51
The audio's just as bad as ever so I basically couldn't tell what anyone was saying, but watching the members goof around happily together is fun enough on its own
Background and Talking Points
BEYOOOOONDS is a Hello! Project group formed in 2018, and this broadcast marked the group’s first single announcement since its recent lineup change. The audio clarity issues repeatedly pointed out in the thread have been a recurring problem ever since the group started doing Instagram Lives during the pandemic, and complaints piled up again this time since nothing had improved. As for the title “Shoshi Senban / Shori no Sentaku,” opinions in the thread were divided over the track list and the intended meaning of the wording, with some posters speculating about the coupling track. Regarding the smartphone that appeared to be a personal device on stream, opinions were split over whether it belonged to a staff member or was official equipment, and this can’t be confirmed from the stream alone. This also wasn’t the first time they’ve streamed simultaneously on TikTok LIVE, and comments comparing speed and video quality come up every time.
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