From our other sites
The story
Nissin Foods’ new commercial for “Donbei” instant udon, titled “The Broth Has Changed,” starring Riho Yoshioka, began airing September 11, with a behind-the-scenes video released the same day. The spot features the popular character “Don-gitsune” (Fox Girl), whose comeback after four years made headlines back in March 2026, appearing alongside a new character, “Kitsune Aniki” (“Big Bro Fox”), against a Paris-style backdrop. On 5ch, self-deprecating jokes about how “her only famous role is an instant-noodle commercial” piled up, alongside comparisons to past Donbei ads featuring Anmi Ka and Yuriko Yoshitaka, and grumbling about the product’s recent reformulation.
September 11, 2026
A new TV commercial for “Nissin Donbei,” titled “The Broth Has Changed,” starring actress Riho Yoshioka, begins airing nationwide on September 11. The same day, Nissin Foods Group’s official YouTube channel will also release the full commercial along with a behind-the-scenes video.
Yoshioka plays the popular character “Don-gitsune” (Fox Girl), whose return this past March after roughly four years generated buzz. This new commercial, which centers on the fact that Donbei’s “broth has changed,” is set against a Paris-like cityscape. Clutching a bag of “hon-karebushi” (premium dried bonito flakes) the way one might hold a baguette, Don-gitsune transforms — set to an arrangement of the classic song “Kimi wa Bara Yori Utsukushii” (“You Are More Beautiful Than a Rose”) — from a classic black dress into an outfit featuring a blue top, a fox-colored miniskirt, hair wrapped in a scarf, and a white coat.
Source: cinematoday.jp / Original article here
What people said
LOL, her only claim to fame is playing Fox Girl
Sounds like a G-Men gag (lol) (G-Men'75 — an old TV detective drama, tossed in here as a random joke)
There's also the cream puff one
She probably won't do gravure (glamour photo shoots) anymore, but I'd love to see it one more time
Nobody goes out of their way to watch a web commercial for a totally different product
The Yuriko Yoshitaka and Rihito Itagaki version of Fox Girl didn't last long either
There's always some otaku out there who only ever talks about the Fox Girl ads
Down-to-earth roles suit her way better than eccentric ones
She was on fire when this first started
The teacher is gorgeous!!!
Speak up, your voice is too quiet!
She's on TV way too much
She doesn't need to be everywhere
This looks super AI-generated
Watched the behind-the-scenes video — she's the real deal
They ruined UFO yakisoba too
Things went downhill once the Tokyo head office took the reins
There's gotta be a saboteur in there
Same goes for the bagged Nissin Yakisoba noodles
Background and Talking Points
The Donbei “Don-gitsune” (Fox Girl) commercial series has run on and off over the years, and its “four years later” comeback in March 2026 was itself newsworthy. This latest spot ties into a broth reformulation, and since past lineups have included Anmi Ka as well as the pairing of Yuriko Yoshitaka and Rihito Itagaki, many thread comments reminisced about the revolving cast over the years. The self-deprecating line that “her most famous role is a Donbei ad” came up again and again, suggesting that even as Riho Yoshioka has taken on roles in NHK historical dramas and films in recent years, her image as a commercial fixture remains strong. There was also sarcasm about Nissin funding commercials amid ongoing price hikes, plus complaints about the product reformulation itself — though how much the character’s popularity actually translates into goodwill toward the product isn’t something the article alone makes clear.
*This article is compiled and summarized from the 5ch (Entertainment/Sports News+) thread “Riho Yoshioka: Cute ‘Don-gitsune’ Co-Stars with New Donbei Character Kitsune Aniki in Commercial, Behind-the-Scenes Video Released.”
Leave a Reply