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The story
Kura Sushi fully cancelled its “Chiikawa” collaboration on the 6th after discovering that an employee had been illegally reselling merchandise. The move came after prize items from the “Bikkura Pon!” lottery game turned up in bulk on flea-market apps. In response, comedian Konno Buruma vented her anger on a TV show, saying, “My kid loves this stuff so much… seriously, give everyone back their feelings.” On 5ch, reactions weren’t limited to sympathy for her — plenty of posters also criticized the lottery system itself and floated fixes, expanding the discussion into a broader debate over anti-reselling measures.
Fri, Sep 11, 4:50 PM
Comedian Konno Buruma appeared on Kansai TV’s “Shunkan LIVE Toretate!” on the 11th, where she showed her frustration over the news that Kura Sushi had cancelled its “Chiikawa” collaboration.
According to Kura Sushi, it confirmed that Chiikawa collab merchandise — handed out as prizes when you win the “Bikkura Pon!” game — was showing up in bulk listings on flea-market apps. An investigation found an employee was behind the misconduct, leading the chain to cancel the entire collaboration starting on the 6th.
Source: news.yahoo.co.jp / Read the original article here
What people said
She got married back in 2019, man…
That's exactly where you should've used your signature dirty jokes to lighten the mood.
Sounds like the type who'd toss their kid's stuff out without a second thought.
Valve runs a pretty small operation staff-wise, so even processing cancellations eats up time and labor, which is part of why secondary and tertiary sales batches take so long to go out. The preorder-and-cancel idiots can go to hell too.
Exactly — that's the alchemy of it. Getting people who normally wouldn't set foot in the place, or women and kids who'd never spend even ¥1,000 a head at Kura Sushi, to drop ¥10,000 or ¥20,000 instead.
Lotteries, pay-to-boost-your-odds, gacha, randomization — they keep raising the bar until you finally get the one you want, or complete the whole set.
Just ban resale for a limited window, problem solved.
Impressive.
It's not like being a radio host, you know — she's on TV.
Background and Key Points of This Story
Kura Sushi’s “Bikkura Pon!” is a lottery-style prize game that hands out Chiikawa collab merchandise to winners, and the entire collaboration was cancelled after an employee was found illegally reselling those prizes. Konno Buruma’s anger voiced the frustration of a parent whose kid had been looking forward to the goods, but reactions on the thread weren’t unanimous sympathy — plenty of posters also turned a critical eye on Kura Sushi’s own business model. A structure where first-come-first-served lottery prizes practically invite resale-driven entries, leading to inflated markups on flea-market apps, isn’t unique to this one incident. Notably, the thread went beyond simply venting anger, with practical suggestions — like making the lottery process public or announcing winners on the official website — worth keeping in mind as more than just outrage.
※This article is compiled from excerpts and a summary of the 5ch (Geinou/Sports News+) thread “Konno Buruma Furious Over Kura Sushi’s “Chiikawa” Collab Cancellation: “It Pissed Me Off,” “My Kid Loves This Stuff So Much… Seriously, Give Everyone Back Their Feelings”.”
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