“I barely get to eat at my single mother’s house” — Ad about child poverty sparks big reactions

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The story

A Japanese TV ad depicting a sixth-grader growing up in a single-mother household has stirred up discussion on 5ch’s Nandemo Jikkyo G board (a general live-discussion forum). The line “I barely get to eat properly” set off a wide range of reactions — criticism of government policy and the welfare system, debate over the realities of child support and public assistance, and claims that boys tend to be turned away from children’s cafeterias (kodomo shokudo, community meal programs for kids). At the same time, some questioned where the donated money actually goes, and others argued that public consultation services should be publicized before running ads like this — turning the thread into a broader debate about how child-poverty measures should really work.

What people said

1AnonymousSep 7, 2026 10:31
This is genuinely too pitiful.
What is the government even doing?
3AnonymousSep 7, 2026 10:32
Depends entirely on how she ended up single.
4AnonymousSep 7, 2026 10:32
Re: #3
Isn't that different case by case?
10AnonymousSep 7, 2026 10:34
Using a girl is a calculated move.
If it were a boy, support would probably dry up.
27AnonymousSep 7, 2026 10:40
Re: #10
It's a country where boy brats get thrown under the bus, after all.
29AnonymousSep 7, 2026 10:40
Re: #10
Apparently even at kids' cafeterias (kodomo shokudo), once boys hit upper-elementary age, they often start getting turned away for some reason.
Beyond that too, society's reaction clearly shifts when it's a girl instead.
They're both equally powerless kids, but man, that's messed up.
11AnonymousSep 7, 2026 10:34
Just get a paper route or something.
14AnonymousSep 7, 2026 10:35
Re: #11
You can't legally work until high school, you know.
30AnonymousSep 7, 2026 10:41
Re: #11
Apparently paper routes are the one exception, for some reason.
12AnonymousSep 7, 2026 10:35
Kids will just end up sleeping through the day and eating two meals instead of three, that's all.
31AnonymousSep 7, 2026 10:41
Re: #12
Two meals a day during their growth years, though…
35AnonymousSep 7, 2026 10:43
This reminds me of that "poor high schooler" NHK used to bash the government.
Wasn't she the one who kept going to idol or anime events buying up tons of merch?
And then NHK, to save face, rolled out that nonsensical concept of "relative poverty."
41AnonymousSep 7, 2026 10:45
Re: #35
That "poor girl" was Urara, right?
49AnonymousSep 7, 2026 10:49
It's an NPO (nonprofit).
Welfare groups just want to keep sucking up public funds.
56AnonymousSep 7, 2026 10:52
Re: #49
Advertising really is the easiest way to inflate a budget, isn't it.
52AnonymousSep 7, 2026 10:50
They should be airing ads that say "Go talk to your local government office properly!" instead of this.
65AnonymousSep 7, 2026 10:55
Re: #52
Apparently some low-ranked high schools in Osaka started teaching classes on how to use government offices, and it actually stabilized the school atmosphere.
In this society, if even the parents don't know how the system works, you can easily end up stuck.
58AnonymousSep 7, 2026 10:52
The point is: consult public services first, not private charities.
59AnonymousSep 7, 2026 10:53
Re: #58
It's propaganda trying to shift the burden onto private citizens.
61AnonymousSep 7, 2026 10:54
If she's getting child support from her ex-husband, she shouldn't be starving.
If she's not getting it, that's the ex-husband's problem, not society's.
Don't force this into an attack on the government.
66AnonymousSep 7, 2026 10:55
Re: #61
So you think it's fine if the kid starves to death?
86AnonymousSep 7, 2026 11:13
Re: #66
Tell that to the ex-husband.
63AnonymousSep 7, 2026 10:55
Lol, the ad is showing us the ugly side of reality.
72AnonymousSep 7, 2026 10:58
Re: #63
Child poverty rates are seriously bad in this country of ours.
69AnonymousSep 7, 2026 10:56
Thanks to NHK, stuff like this doesn't get trusted anymore.
115AnonymousSep 7, 2026 11:36
Re: #69
Urara's case was legit though — NHK was the one at fault, filming a room cluttered with stuff and doing a close-up on her face.
71AnonymousSep 7, 2026 10:58
Re: #3
She just got used and dumped by a so-called "high-status man" (the mocking parentheses are sarcastic emphasis).
And the woman wanted to sleep with a "high-status man who treats women like objects" in the first place, so this is on her.
74AnonymousSep 7, 2026 10:59
Re: #71
I get what you're saying.
But even if the single mom's at fault, the kid isn't, right?
Go ahead and throw all the stones you want at the single mom.

But anyone who throws stones at the kid — I won't forgive that.
76AnonymousSep 7, 2026 11:01
Re: #74
It's not like she can't turn things around and go back.
If she's not getting welfare (seikatsu hogo), then she's either a criminal, hasn't gone through the proper legal process, or is here illegally.
Why don't you just take her in yourself.
89AnonymousSep 7, 2026 11:15
Re: #74
Then how about remarrying me instead — single guy, own a 4-bedroom house outright!
I'll cover the entire mortgage myself and handle food for the 2-3 people including a wife and kid!

And even then, this single mom would still say "No low-status men! I want a high-status man to take care of me! I'd rather leech off the state than remarry a low-status man!" right?

Way too much nerve.
81AnonymousSep 7, 2026 11:07
I'm 42 years old making 1.7 million yen a year 😭
Pretty pitiful too, right? 😭
92AnonymousSep 7, 2026 11:17
Re: #81
If you've got free time, get a side job.
83AnonymousSep 7, 2026 11:07
Even if you donate here, over 99% just goes to advertising costs — it doesn't go to feeding kids.
This group's even been flagged as a problem in the Diet (Japan's parliament).
84AnonymousSep 7, 2026 11:09
Re: #83
Wait, seriously?
Isn't it messed up that a scam outfit like that hasn't been busted?
87AnonymousSep 7, 2026 11:13
Single mothers get more support than poor working men do…
Are you kidding me?

Background and key points of this discussion

Behind this story is the 2019 controversy in which NHK featured a high school girl as an example of “poverty,” only for it to later emerge that she’d been buying up merchandise at idol events — a scandal that blew up at the time. Threads keep citing this incident, showing how deep the distrust of the concept of “relative poverty” itself still runs. On child-poverty measures, many argued that public systems like welfare and child support should be publicized before resorting to ad campaigns like this one, and some questioned where donated funds actually end up. It’s worth noting that claims about boys being turned away from children’s cafeterias remain anecdotal and aren’t backed by official statistics.

※This article is compiled and summarized from the 5ch (Nandemo Jikkyo G) thread “Recent Japanese TV ad: “I’m a sixth-grader. At my single mother’s house, I barely get to eat properly”.”

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