“Was I a Fool?” — 1,191 Investors Sue ‘Everyone’s Landlord’ Real Estate Fund

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The story

It has come to light that 1,191 investors in the real estate investment product “Minna de Ooyasan” (“Everyone’s Landlord”) are moving forward with a mass lawsuit demanding cancellations and refunds. A man in his 70s from the Kanto region poured his retirement savings into the scheme and says, “Was I a fool? Me?” The 5ch thread reacting to the report saw a clash between self-responsibility arguments (“there’s no such thing as guaranteed principal in investing”) and doubts about the product itself (“promising a 7% annual return was suspicious from the start”), with the discussion spilling over into why people convince themselves “surely I’ll be the exception.”

He thought he was buying peace of mind for his old age. He’d hoped it would help make ends meet, even just a little. But now past seventy, the man laughs weakly: “Was I a fool? Me?”

Over the real estate investment product “Minna de Ooyasan,” 1,191 investors are set to soon file a mass lawsuit demanding cancellations and refunds.

A man in his 70s living in the Kanto region filed his own suit in September, ahead of this mass action. Whether the retirement funds he sank into it will ever come back weighs on him constantly.

Source: mainichi.jp / Original article here

What people said

6AnonymousSep 6, 2026 18:52
The company still has real estate assets, so some of it will probably come back.
8AnonymousSep 6, 2026 18:53
Nah, I wouldn't go as far as calling him a fool, but…
'guaranteed principal' in investing
is like a mugger pointing a knife at you and saying 'don't worry, I definitely won't stab you.'
Use some common sense, people.
10AnonymousSep 6, 2026 18:55
Can't be helped, it's investing.
He threw his money away lol lol lol lol
11AnonymousSep 6, 2026 18:56
Even if you lose 10 million yen in stocks, that's on you too!!!!
12AnonymousSep 6, 2026 18:56
Real estate investment product 'Minna de Ooyasan' ('Everyone's Landlord')… more like 'Everyone's Plaintiff' at this point
13AnonymousSep 6, 2026 18:56
If you've got tens of millions of yen to throw at investments, just be sensible and buy government bonds.
15AnonymousSep 6, 2026 18:58
Turns out a plain old time deposit would've been 10,000 times better.
17AnonymousSep 6, 2026 19:02
Banks → moneylenders
Real estate agents → land flippers
Insurance companies → gambling bookies
18AnonymousSep 6, 2026 19:03
'Everyone's Landlord' → 'Everyone's Plaintiff'
20AnonymousSep 6, 2026 19:04
Same goes for other real estate REITs, honestly
You're not going to make money.
22AnonymousSep 6, 2026 19:04
You actually think a 100%-guaranteed-win investment exists?
It's not like this was a tip from some friend you trust.
23AnonymousSep 6, 2026 19:07
'Guaranteed 7% interest rate!'
You should've clocked it as a scam right there.
25AnonymousSep 6, 2026 19:08
If you'd bought a condo in Tokyo in your 40s, even secondhand, it's worth more now
For an ordinary person who isn't a billionaire, your 70s are the time to cash out investments,
not the time to start new ones.
28AnonymousSep 6, 2026 19:10
Re: #25
That's just luck.
Prices can crash hard too, you know.
44AnonymousSep 6, 2026 19:21
Re: #25
Wait, you bought a condo?
49AnonymousSep 6, 2026 19:25
Re: #25
Long-term interest rates are about to climb — isn't that going to hurt? Genuine question, not a jab.
30AnonymousSep 6, 2026 19:11
Stocks are quite possibly in bubble territory right now.
31AnonymousSep 6, 2026 19:11
Narita's gone from land-rights protests back in the day to investment scams now — the place is just cursed at this point.
32AnonymousSep 6, 2026 19:11
Condo prices are peaking right now.
34AnonymousSep 6, 2026 19:12
Re: #29
'There's no such thing as guaranteed principal in investing.'
Just knowing that much is enough to keep you out of trouble.
36AnonymousSep 6, 2026 19:13
Interest rates have gone up too
Real estate's headed for a brutal crash from here.
37AnonymousSep 6, 2026 19:13
'Knowing something intellectually' and 'being able to stop yourself acting on it' are two different things.
If anything, it's precisely because people know the risk
that they convince themselves they'll be the exception.
38AnonymousSep 6, 2026 19:14
Stocks are at the stage where it's just a matter of when the bubble pops.
39AnonymousSep 6, 2026 19:15
People know full well that earthly desires (bonnō — a Buddhist term for worldly cravings and delusions) are what drive them, and still can't escape them.
40AnonymousSep 6, 2026 19:16
An empty lot with literally nothing built on it, promising a 7% annual return

And people seriously believed that?
42AnonymousSep 6, 2026 19:16
The second you see a projected annual yield of 7%, shouldn't alarm bells just go off — 'yeah yeah, scam, scam'?
43AnonymousSep 6, 2026 19:17
The ones who think they're the exception tend to be a certain type — athletes, celebrities, that crowd.
They rationalize it as 'a deal this good is coming to me because I'm a big shot,'
and that's exactly how they get taken for a ride.
Same logic behind female celebrities falling hard for host club guys (male hosts paid to entertain women at nightclubs).
46AnonymousSep 6, 2026 19:23
Re: #25
People whose 40s landed right at the bubble's peak took the loss and are already dead.
47AnonymousSep 6, 2026 19:24
With real estate investment you've got to walk the property yourself and see it with your own eyes before deciding.
48AnonymousSep 6, 2026 19:24
Re: #44
My dad bought up a bunch of units and sold off about half as part of his end-of-life planning — every single one got huge interest and turned a profit.
I'm using that inheritance as my retirement fund.
51AnonymousSep 6, 2026 19:26
Re: #48
Ah, so it really was the right time to sell.
55AnonymousSep 6, 2026 19:37
There was already a thread about 'Minna de Ooyasan' on the general investing board, remember?
People were suspicious of it from the moment the very first offering opened.
58AnonymousSep 6, 2026 19:40
Re: #55
But then again, if you don't get in early you don't profit — same with Bitcoin, way too late to cash in on that now.
56AnonymousSep 6, 2026 19:38
If only he'd thought about spreading the risk a bit
He could've held back half instead of going all in.

Background and Key Points of This Story

“Minna de Ooyasan” (“Everyone’s Landlord”) has been marketed as a fractional real estate investment product promising roughly 7% annual returns, but as an investment, there was never any real guarantee on principal or yield to begin with. What makes this case notable is its scale — 1,191 investors banding together for a mass lawsuit seeking refunds and cancellations — underscoring just how widespread the fallout has been. Opinion in the thread split between blaming investors for not spotting an unrealistically high yield, and blaming the product’s design and how it was sold. Behavioral economics has shown that the ‘surely I’ll be the exception’ mindset isn’t limited to the elderly and can affect anyone, meaning a simple self-responsibility argument doesn’t tell the whole story. What happens with the lawsuit, or any prospect of refunds, remains unclear from current reporting.

*This article is excerpted and summarized from the 5ch (Hello!Project board) thread ‘‘Minna de Ooyasan’ Investors: “Was I a Fool? Me?”‘.

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