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The story
Box office figures showing that the new “Puella Magi Madoka Magica” film’s revenue plunged to under 5% of its opening-week total in week two have become a hot topic on 5ch. Commenters confirmed the eye-popping figure (“that’s a 96% drop!”), but opinions split on the cause. Some argued that the distributor’s ban on spoilers until September 12 backfired, letting only negative buzz spread on social media, while others suggested opening-week numbers were inflated by an audience giveaway (an illustrated “shikishi” board). Views on the film itself were also divided, with some criticizing the lack of plot progression and others praising the story’s developments.
What people said
*1 **9782(+5148) *52711(.154) ****** 71.5% ****** Swan and Bat
*2 **1805(+*660) *21365(.108) ****** 53.2% ****** Backrooms
And on top of that, they made us wait 13 years and it's still not even finished.
So it's gonna be a trilogy or something?
That's exactly why they're just stalling the story without any progress — to keep it going.
It's a 96% drop.
It's just an early preview screening at select theaters.
If the crowd that should be raving is instead divided, the movie's gotta be pretty rough.
Very on-brand for trash Homura.
And it wasn't even good enough to be worth protecting from spoilers anyway.
Apparently there's still a whole week left. By the time it's over, a lot of people will have lost interest already.
I thought the last movie was already an unnecessary add-on — is this one worse?
The story doesn't just fail to move forward — it feels like it actually goes backward.
Walpurgisnacht, this supposedly absolute-evil being, gets taken down a peg.
It's kind of like the Golden Frieza movie, or Goku & Frieza vs. Jiren.
It's actually fun, kind of like Toy Story 4.
They were handing out shikishi boards.
The punchline is that there just aren't that many people like that to begin with.
There's a ton of garbage-tier 'analysis' out there that's clearly written by people who haven't even seen Rebellion.
People who enjoyed it normally are staying quiet because of the spoiler ban.
People who are furious don't care about any spoiler ban and just shout abuse loudly.
The spoiler ban backfired on every front.
Watching 5ch or X, you'd almost mistake it for something as popular as a Weekly Shonen Jump series, but no matter how popular a late-night anime is, it's really just a small core of hardcore fans.
Sounds like a movie only watched by people who aren't even proper otaku.
Music-driven stuff tends to work well in theaters, so it probably comes down to the songs.
This movie is basically 'sorry for the retcon, but let us spend a whole film explaining what Walpurgisnacht actually is.'
Though I did like the fan service when Walpurgisnacht's true form showed up upside-down with the umbrella pattern.
Well, QB didn't even realize the world had been rewritten by Madoka in the first place, so that tracks.
That's a pretty harsh comparison.
Lol, that's a brutally bad review.
Background and Key Points of the Discussion
The phrase “under 5% versus the previous week” doesn’t mean revenue dropped by 5% — it means revenue fell to under 5% of the previous week’s total, which works out to roughly a 96% decline. In the thread, comments 8 and 21 go back and forth with “surely that’s a typo for a 5% drop?” and “it’s a 96% drop,” showing how easy the figure was to misread at first glance. Behind this is the distributor’s policy of banning spoilers until September 12. As comments 51 and 59 point out, fans who enjoyed the film dutifully honored the spoiler ban and stayed quiet, while dissatisfied viewers ignored the restriction and spread harsh reviews freely — which may have skewed the film’s online reputation more negative than reality. Also, as comments 44 and 46 note, an audience giveaway (a shikishi board) was handed out during opening week, meaning turnout boosted by the freebie may have inflated the first week’s numbers. At the same time, some in the thread argued (comments 9 and 69) that “otaku-oriented late-night anime films were always going to be a niche, fan-driven scale to begin with,” suggesting it would be premature to blame the drop solely on the film’s quality.
*This article is excerpted and summarized from the 5ch (Nanademo Jikkyo G) thread “[Sad News] Madoka Magica Movie Craters to Under 5% of Last Week’s Box Office.”
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