Hana to Yume Accidentally Reprints Manga That Already Ran, Publisher Hakusensha Apologizes — 5ch: “How Do You Not Notice Until It’s Printed?”

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The story

On September 4, publisher Hakusensha announced that the latest issue (No. 19) of the shojo manga magazine Hana to Yume had accidentally reprinted “Nekomata from America” by Konohana Takami with the exact same content as a previous issue, and apologized to readers and the author. The company cited an editorial mishap as the cause. On 5ch, threads filled with questions about how such an error could make it all the way to print, with reactions split between comparisons to past similar mistakes and debate over whether the editor in charge had actually checked the manuscript.

Fri, Sep 4, 12:59 PM

Hakusensha announced on its official website on the 4th that an error had occurred in issue No. 19 of the shojo manga magazine Hana to Yume, released that same day, in which a previously published work was mistakenly run again.

The work in question is “Nekomata from America” by Konohana Takami. The editorial department explained that due to an editing mishap, the piece — already published once before — was printed a second time.

Source: news.yahoo.co.jp / Original article here

What people said

4AnonymousSep 4, 2026 15:14
That Fullmetal Alchemist finale reprint was intentional though
13AnonymousSep 4, 2026 15:17
Re: #4
Wasn't it because it kept selling out, so they ran the finale again the next month too?
18AnonymousSep 4, 2026 15:20
Re: #13
It wasn't back-to-back — it was the July issue and the September issue
5AnonymousSep 4, 2026 15:14
So basically "the editor in charge didn't even read it" is what this comes down to?
68AnonymousSep 4, 2026 15:48
Re: #5
They probably did read the manga itself, they just never considered the submitted file could be wrong
7AnonymousSep 4, 2026 15:15
What do you even have to do to cause a screwup like this
10AnonymousSep 4, 2026 15:16
(ヽ´ん`) Samurai Troopers
11AnonymousSep 4, 2026 15:16
The reading of "既出" (kishutsu, "already posted") really does vary by generation, huh
32AnonymousSep 4, 2026 15:25
Re: #11
I always say "gaishutsu" but apparently the correct reading is "kishutsu"
Typed it into Simeji (a Japanese IME) and it corrected me to 既出 (correctly "kishutsu") lol
36AnonymousSep 4, 2026 15:27
Re: #11
It's not about generation lol
It's about whether you used to hang around on 2channel (not 5ch)
14AnonymousSep 4, 2026 15:18
Re: #1
Is it really possible not to notice until it's already printed?
20AnonymousSep 4, 2026 15:20
So Fullmetal Alchemist and Samurai Troopers had similar incidents too? You guys really know your stuff
22AnonymousSep 4, 2026 15:21
Sounds like nobody in the editorial department actually reads their own magazine's manga
Makes the author who busted their ass to hit deadline look like a fool
24AnonymousSep 4, 2026 15:22
This is rough
Are editors really this careless?
66AnonymousSep 4, 2026 15:45
Re: #24
Maybe they lost it or something
26AnonymousSep 4, 2026 15:23
This is unforgivable. The editor-in-chief should take responsibility and resign
27AnonymousSep 4, 2026 15:23
Re: #1
Has something like this happened before? There should be some kind of proof print from the printer, and if anyone from Hana to Yume actually read it, it'd be obvious at a glance, right? Don't tell me they just… never read it?
29AnonymousSep 4, 2026 15:25
Didn't something like this happen in Jump before too?
Like "wait, haven't I seen this one already" — a story ran again
Was that Kochikame maybe?
31AnonymousSep 4, 2026 15:25
How does literally nobody notice?
33AnonymousSep 4, 2026 15:26
Who's even buying shojo manga these days
I've got a 4th-grade daughter and she's never once asked me to buy her a shojo manga
Doesn't seem like she dislikes manga in general though
35AnonymousSep 4, 2026 15:27
Does literally no one look it over before it reaches readers' hands?
38AnonymousSep 4, 2026 15:28
This is like the Doraemon thing over at CoroCoro Comic — you'll get your next submission rejected at this rate
40AnonymousSep 4, 2026 15:28
Shogakukan: "Phew, not us this time!"
43AnonymousSep 4, 2026 15:30
Editor quality is really dropping these days
Some publishers apparently won't hire you without connections now — but can a bunch of buddy-buddy insiders actually make good work?
Sounds like it's headed the way of Fuji TV
61AnonymousSep 4, 2026 15:42
Re: #43
Apparently at manga magazines only a handful of editors are actual full-time staff — most are temps dispatched from editing production companies
44AnonymousSep 4, 2026 15:30
What even is "Nekomata from America" as a manga lol
45AnonymousSep 4, 2026 15:30
There's an anime out there that repeated the same episode for 8 weeks straight, so running one chapter twice should be fine
46AnonymousSep 4, 2026 15:31
They apologize but won't issue refunds?
47AnonymousSep 4, 2026 15:31
This is the kind of thing you'd catch with just a quick skim through the whole issue
59AnonymousSep 4, 2026 15:41
The shojo manga I've read in 42 years on this earth:
Marmalade Boy
NANA
Mikan Ehnikki (Mikan's Illustrated Diary)
That's it
You guys probably read way more lol
65AnonymousSep 4, 2026 15:44
Re: #59
The big ones are Nodame Cantabile and Chihayafuru
Also Doubutsu no Oisha-san (The Vet's Got a Secret)
Guess I'm pretty mainstream about it
67AnonymousSep 4, 2026 15:45
Hurry up and finish Glass Mask already (´・ω・`)
84AnonymousSep 4, 2026 15:58
Re: #67
Didn't that one move over to the spinoff/bekkan (special extra) magazine?
70AnonymousSep 4, 2026 15:51
I googled it but still can't tell — is this a serialized work or a one-shot?
If it's a one-shot this doesn't seem like something worth apologizing over, so I'm guessing it's serialized?
79AnonymousSep 4, 2026 15:55
Re: #70
The author doesn't even have a proper Wikipedia page or collected volumes — google them and all that comes up is "Takami Sunao," a totally different name
75AnonymousSep 4, 2026 15:53
For Hana to Yume, about all I remember is Patalliro! and Glass Mask
Oh, and more recently there's Please Save My Earth too — that's Hana to Yume, right?

Background and Key Points

Between submission and publication, magazines normally go through multiple checkpoints — color proofs and final proofs reviewed by the editor in charge and by copy editors. This error suggests that somewhere along that process, data from a past issue was reused or overlooked, though Hakusensha’s announcement doesn’t specify the exact cause. The “back-to-back reprinting” of Fullmetal Alchemist’s finale that came up in the thread was actually a deliberate rerun by the editorial staff after the issue sold out — a different situation in nature from today’s plain mistake, and one that’s easy to conflate with it. Meanwhile, the side chat about how to read “既出” (kishutsu, “already posted”) is an unrelated tangent that should be read separately from the article’s real subject: the problems with the magazine’s editorial checks. It’s also worth noting that a comment claiming Hana to Yume has a circulation of around 40,000 copies is just a reader’s guess, not an official figure.

*This article is excerpted and summarized from the 5ch (Geisports Sokuho+) thread “Latest issue of Hana to Yume reprints manga that already ran — Hakusensha editorial apologizes to readers and author, vows to prevent recurrence.”

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