Kiritani Hiroto (76), known for living off shareholder perks, posted on X that he went to Matsuya with his sister and ate using a shareholder benefit coupon. His response to comments saying “why not stop being so stingy and just eat what you like” became a hot topic on the thread, with commenters split over how to read his ¥700 million net worth and his choice to keep living the “perks lifestyle.”
“¥700 Million in Assets” Kiritani Gives a Real Answer to “Wouldn’t It Be Better to Stop Using Coupons and Eat What You Like?”
Shogi player-turned-investor Kiritani Hiroto (76), who has openly stated his total assets are ¥700 million, updated his official X (formerly Twitter) account by the 25th. He responded to comments asking, “Wouldn’t it be better to give up the perks lifestyle and eat what you like?”
Kiritani wrote, “Yesterday at noon, my sister came all the way from Kure City, so I biked over to Matsuya to get lunch (my first meal of the day). I was thrown off because the ordering system had changed (you now order via QR code), but I managed to place my order somehow,” reporting that he used Matsuya Foods’ “shareholder meal benefit coupon.”
Good to see he's recovered enough to bike over to Matsuya.
3Anonymous2026/08/26(水) 00:31:58.57ID:SIxTR6NR0
Wait, Matsuya changed how you order? Isn't it still that garbage ticket machine?
14Anonymous2026/08/26(水) 00:43:38.97ID:n1v6A+i20
>>3
I think he means the old ticket machine was garbage — but if you thought the old one was bad, you probably can't figure out the new one at all lol
4Anonymous2026/08/26(水) 00:32:43.55ID:T5sb5Itc0
Whatever makes you happy is the right answer — it's not for other people to nitpick about. I don't want to be one of those "advice guys" who butts in with advice nobody asked for.
75Anonymous2026/08/26(水) 02:24:33.69ID:m56budzx0
>>4
And yet people around you always find something to complain about. Even parents tell their kids what to do all the time. What is that about?
5Anonymous2026/08/26(水) 00:33:08.67ID:M1ZOx5cO0
But with only ¥3 million in capital, you can't really turn a profit investing, can you?
6Anonymous2026/08/26(水) 00:35:30.50ID:NGB13/490
His answer doesn't really land for me, but it's not like he's eating stuff he hates.
7Anonymous2026/08/26(水) 00:36:06.20ID:jLOA33370
He's been trading stocks forever, and long-term holding seems to be basically his whole strategy — so in this market, isn't ¥700 million actually kind of low?
8Anonymous2026/08/26(水) 00:36:30.35ID:/W8sfafp0
No, at his age, eating out constantly at perk-coupon-tier restaurants really isn't good for his health — that's probably why people are worried.
9Anonymous2026/08/26(水) 00:38:50.31ID:T5sb5Itc0
If he's a long-term holder, you'd think he'd favor dividend stocks over perk stocks — though perks do have the advantage of not being taxed.
10Anonymous2026/08/26(水) 00:39:05.25ID:iOyg03ah0
If his body can handle all that greasy restaurant food, he should just keep at it — being able to eat like that is a talent for longevity in itself. Though he doesn't need to go full speed on that bike all the time.
11Anonymous2026/08/26(水) 00:41:07.85ID:qlqXDJs40
But wasn't he wrecked by the Lehman Shock?
12Anonymous2026/08/26(水) 00:42:58.67ID:ZPCY3WMs0
For Kiritani, using up every last coupon is part of the joy, so this is fine as is. What's really impressive is being able to go eat greasy food like that on the way back from chemo treatment.
13Anonymous2026/08/26(水) 00:43:35.58ID:xE64B4+L0
So his sister came all this way and he took her out to eat at Matsuya, huh.
15Anonymous2026/08/26(水) 00:44:01.86ID:Z6p1aSU60
Whoa, he's turned into quite the old man — kind of startling. Eat something healthy and stay well, man.
16Anonymous2026/08/26(水) 00:44:14.90ID:6UPfh27Z0
Isn't he just using coupons from companies whose food he actually likes?
17Anonymous2026/08/26(水) 00:44:56.53ID:V8C5fIDI0
Is he ever going to discover cooking for himself?
18Anonymous2026/08/26(水) 00:45:04.83ID:ekBmqIVw0
>>1
Seriously, only ¥700 million? There are tons of young people on YouTube claiming they made ¥1 billion in two years — isn't ¥700 million kind of rough for his age?
24Anonymous2026/08/26(水) 00:54:00.02ID:mv7CKZ280
>>18
No way that's true lol. But you also can't exactly go around saying "yeah, no matter what I do my assets just keep growing."
31Anonymous2026/08/26(水) 01:11:18.08ID:9ld0Wkqk0
>>18
You watching a lot of those guys' videos? Idiots like that are exactly the ones who end up getting hit by investment scams — be careful.
49Anonymous2026/08/26(水) 01:40:16.30ID:FZwOqgvh0
>>18
If you can really earn that much, why would you even need to run a YouTube channel?
19Anonymous2026/08/26(水) 00:51:28.12ID:FmETBa4I0
Once you're dead, your assets mean nothing. He doesn't have long left, so why is he still pinching pennies?
67Anonymous2026/08/26(水) 02:06:32.00ID:Xrnu0bRU0
>>19
People who get this much attention never think for a second that they're actually going to die.
77Anonymous2026/08/26(水) 02:25:40.09ID:Kx8J/Znw0
It's probably turned into his hobby at this point — none of our business, honestly lol.
>>19
I believe he's planning to leave it to his two younger sisters, so the idea of "spend it all while I'm alive" has just never occurred to him.
22Anonymous2026/08/26(水) 00:53:14.51ID:bRpDRKUR0
(East) Kiritani Hiroto (75, Tokyo, former professional shogi player) — Net worth: ¥700 million
(West) Fujimoto Shigeru (90, Kobe, pet shop groomer) — Net worth: ¥2.5 billion
23Anonymous2026/08/26(水) 00:53:39.96ID:AojUH9w20
His favorite food just happens to be coupon meals — so everyone else can mind their own business.
25Anonymous2026/08/26(水) 00:55:02.22ID:tTQSjmN30
Even if his assets (the value of his stock holdings) are ¥700 million, the bank account he actually uses day-to-day as his "wallet" might have under ¥5 million in it — and watching that balance shrink probably feels rough.
28Anonymous2026/08/26(水) 01:02:55.04ID:HRuxQ3Wc0
>>25
He earns a normal income from things like giving lectures, so it's not like he's actually short on spending money.
26Anonymous2026/08/26(水) 00:55:49.51ID:V8C5fIDI0
¥700 million is plenty to FIRE on. If it were me, I'd be eating great food and living however I wanted.
29Anonymous2026/08/26(水) 01:05:34.88ID:bRpDRKUR0
If you put the whole ¥700 million into stocks at an average dividend yield of 3%, that's ¥21 million a year coming in (about ¥16 million after withholding tax).
Must be nice~ 🧁🥄🤔
30Anonymous2026/08/26(水) 01:06:43.53ID:bRpDRKUR0
If you put the whole ¥700 million into stocks — across the board — at an average dividend yield of 3%, that's ¥21 million a year coming in (about ¥16 million after withholding tax).
Must be nice~ 🧁🥄🤔
32Anonymous2026/08/26(水) 01:14:15.49ID:9ld0Wkqk0
>>30
Um, you know you get taxed when you sell stocks, right? He's already getting both perks and dividends as it is — what's the actual problem?
33Anonymous2026/08/26(水) 01:14:22.97ID:lOOU0z7n0
I recall him saying he once held Yamaichi Securities stock and it became worthless (Yamaichi collapsed in 1997).
34Anonymous2026/08/26(水) 01:15:42.57ID:TQbWGOnQ0
It's less that his brain is controlled by it and more that, in a way, his whole life is bound up in it.
35Anonymous2026/08/26(水) 01:17:01.73ID:ok1bLnkf0
Sure, the perks help, but maybe Matsuya is genuinely just what he likes?
36Anonymous2026/08/26(水) 01:18:06.37ID:CK+lp9pS0
He doesn't have that much time left, so he should just do as he pleases — it's not for outsiders to weigh in on.
37Anonymous2026/08/26(水) 01:18:14.86ID:PeaUtt090
Rich people really are stingy, huh.
Though most rich people just refuse to spend a single yen on other people, this guy won't even spend it on himself — his stinginess is next-level thorough.
38Anonymous2026/08/26(水) 01:19:05.75ID:7Ks6s2QG0
Well, it's his own money, so it's really none of our business. And it's probably precisely because he's committed to fully using his perks that he's held onto that much money in the first place.
50Anonymous2026/08/26(水) 01:41:52.15ID:RzJzT3cg0
He said he wants to eat crab, but he can't because people criticize him if it's not covered by a shareholder perk.
79Anonymous2026/08/26(水) 02:33:12.83ID:NGB13/490
>>50
Seems like he could still get crab through furusato nozei (hometown tax donation gifts) though.
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