NHK Reveals Kohaku Selection Criteria — 5ch: ‘XG’s Got to Be Next Year’s Pick’

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The story

NHK has revealed that it will judge entries for the Kohaku Uta Gassen singing contest using three criteria: “1. This year’s activity (sales, streaming numbers, social media, cable radio/karaoke requests, live performance results), 2. Public support (survey results), and 3. Show planning and production.” In response, discussion on the Hello! Project board centered on whether Juice=Juice actually has the track record needed to earn a Kohaku slot. Some fans pushed back hard using streaming and sales numbers as evidence, while others argued that production considerations and the show’s own preferences matter more. The debate widened into comparisons between groups, including whether the internationally popular group XG fits Japan’s Kohaku criteria.

NHK Announces “Kohaku” Selection Criteria — Comprehensive Judgment Based on “Three Factors,” Public Survey Also Conducted

NHK also stated that for its selection process, “we made our comprehensive decision centered on three factors — 1. this year’s activity, 2. public support, and 3. the show’s planning and production — using the following data as reference material.”

For “this year’s activity,” NHK listed four perspectives: “A) CD, DVD, and Blu-ray sales, B) a survey covering internet downloads, streaming, music video view counts, and social media, C) a survey of cable radio and karaoke requests, and D) live and concert performance results.”

Source: news.yahoo.co.jp / Original article here

What people said

7AnonymousNov 13, 2026 22:01
7,000 people? I never even got a survey request.
21AnonymousNov 13, 2026 22:07
Re: #7
Statistically, 2,000 is plenty.
Are you from the generation that never watched 'Trivia no Izumi' (a trivia show famous for explaining sample sizes)?
28AnonymousNov 13, 2026 22:09
Did 'contribution to NHK' get dropped as a criterion?
31AnonymousNov 13, 2026 22:09
Re: #28
It's probably still there, just baked in like a 'conduct grade.'
33AnonymousNov 13, 2026 22:10
What's the deal with Mizue Takada?
43AnonymousNov 13, 2026 22:12
Re: #33
I said it back then too — after watching Uta Kon (NHK's song show), I figured she was a lock for Kohaku this year.
50AnonymousNov 13, 2026 22:16
Re: #33
Support from (license-fee-paying) public opinion — i.e. the elderly demographic — plus the production angle.
36AnonymousNov 13, 2026 22:10
Done for, Amore, lololol

Left off the (selection) list!!! lolol9lolololol
39AnonymousNov 13, 2026 22:11
Re: #36
Huh, that's actually interesting.
38AnonymousNov 13, 2026 22:11
Yoshimi Tendo doesn't meet a single one of these criteria, does she?
45AnonymousNov 13, 2026 22:12
Re: #38
She's probably necessary for the show's staging and production.
53AnonymousNov 13, 2026 22:17
Re: #38
Don't underestimate her.
49AnonymousNov 13, 2026 22:16
If it's AKB vs. Juice=Juice, that's an AKB landslide, no question — but if it's 'Suki-ish' vs. 'More! Mi Amore' (song vs. song), Mi Amore actually wins, and that stings.
58AnonymousNov 13, 2026 22:19
Re: #49
Huh?
Who's even asking that, lol. Show me an objective metric people are actually judged on.
Even by view count alone, AKB wins in a landslide.
55AnonymousNov 13, 2026 22:18
Who cares about Juice.
It's clearly weird that XG isn't on the list.
57AnonymousNov 13, 2026 22:18
Re: #55
Did you forget their producer got arrested?
64AnonymousNov 13, 2026 22:21
Re: #55
Lady Coachella isn't gonna bother showing up to something as small-time as Kohaku.
60AnonymousNov 13, 2026 22:19
Juice=Juice's rivals used to be =LOVE and Cutie Street, but compared to those two, skill is literally the only thing they're winning at — sales, popularity, turnout, track record, they're losing on every front.
63AnonymousNov 13, 2026 22:21
Re: #60
So they're not even competitive then.
68AnonymousNov 13, 2026 22:22
Re: #63
Quit with the brutal truth-bombs.
69AnonymousNov 13, 2026 22:22
Re: #63
That's exactly why the fans got so delusional — they got swept up by all that 'tons of new fans from More! Mi Amore' talk.
62AnonymousNov 13, 2026 22:20
Legends aren't the ones being screened —
NHK is the one bowing and begging them to please appear.
That's why breaking through big, even just once, matters so much.
70AnonymousNov 13, 2026 22:22
Re: #62
So will they bow and beg Morning Musume next year too?
71AnonymousNov 13, 2026 22:22
There's a huge gap in mindset between fans of groups that treat these metrics as top priority every single year chasing Kohaku, and fans of a group that got it twisted thinking they had a one-shot chance this year.
73AnonymousNov 13, 2026 22:23
Who the hell is XG?
79AnonymousNov 13, 2026 22:25
Re: #73
They're never getting on Kohaku anyway, and they don't even compete with Hello! Project, so it's fine not to know them.
76AnonymousNov 13, 2026 22:24
Spotify listeners (in units of 10,000)
489 XG
336 HANA
115 =LOVE
98 AKB
47 iLIFE
27 JUICE

Next year's gotta be XG.
It's wild they still haven't gotten on with numbers like these.

90AnonymousNov 13, 2026 22:30
In the end this year's first-timer slots for girl groups are just 2 again.
If XG grabs a first-appearance slot next year, things get tough for Juice.
94AnonymousNov 13, 2026 22:31
Re: #90
Isn't it gonna be iLIFE and ≠ME?
96AnonymousNov 13, 2026 22:33
Re: #94
Those two have a shot too,
but XG's track record is overwhelmingly stronger, so if XG themselves say they're in, it's XG.
97AnonymousNov 13, 2026 22:33
Re: #94
If XG debuts on the show, there's just no competing with that.
102AnonymousNov 13, 2026 22:36
Re: #96
You can cite their track record all you want, I have zero idea who they are.
Are they even popular in Japan?
113AnonymousNov 13, 2026 22:40
Correction, typo
Re: #102
Dome-level in Japan, arena-level overseas.
116AnonymousNov 13, 2026 22:40
Re: #102
Spotify Japan artist chart
57 XG
78 Nogizaka46
90 iLIFE
113 Cutie Street
144 FRUITS ZIPPER (nicknamed 'Furuppa')
Off the chart JUICE
Off the chart ≠ME
105AnonymousNov 13, 2026 22:37
All the 'idols popular overseas' type acts get on Kohaku —
BABYMETAL, Perfume, ATARASHII GAKKO!, Kyary Pamyu Pamyu, CUTIE STREET…
So it's only natural to assume XG gets on too.
108AnonymousNov 13, 2026 22:39
Re: #105
Dome-level in Japan, arena-level overseas.
111AnonymousNov 13, 2026 22:39
Re: #105
Those groups are popular in Japan too, though.
Is XG actually popular in Japan?
132AnonymousNov 13, 2026 22:48
Re: #105
XG's a no-go — their producer got arrested on drug charges.
135AnonymousNov 13, 2026 22:54
Didn't we already establish the other day that Juice=Juice's popularity is only on par with ME:I or Airi Suzuki?
Google Trends

Background and Key Points of This Discussion

This isn’t the first time NHK has spelled out its Kohaku selection criteria, but by naming concrete metrics for “this year’s activity” — sales, online streaming numbers, social media, cable radio/karaoke, and live performance results — it gave fans a shared basis for comparing acts with hard numbers. The thread split between those who prioritize objective performance data and those who argue that, given the existence of a production/planning slot (one that factors in veteran status or buzz), results alone don’t tell the whole story. The gap between overseas popularity and domestic name recognition (as with XG) also highlights just how vague the “public support” criterion really is. Some questioned the survey’s sample size (around 7,000 people), but that’s actually a standard size for a statistical sample survey — not every viewer gets notified, a point that’s commonly misunderstood.

※This article is excerpted and summarized from the 5ch (Hello! Project board) thread “NHK Spells Out Kohaku Selection Criteria: Judged on “1. This Year’s Activity, 2. Public Support, 3. Show Planning/Production”.”

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