Juice=Juice Fans Stage Protest March to NHK Osaka Over Kōhaku Snub

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The story

When NHK announced the lineup for its Kōhaku Uta Gassen (the broadcaster’s famous New Year’s Eve song contest), =LOVE and CUTIE STREET were revealed as first-time performers and AKB48 landed its second consecutive appearance — while Juice=Juice was left off the list entirely. In response, a crowd of several dozen fans reportedly gathered outside the Orix Theatre in Osaka, holding placards and banners reading “Let Juice perform!” and marching in protest toward NHK’s Osaka broadcasting station. Eyewitness reports flooded into a live-discussion thread on 5ch (Japan’s largest anonymous forum), but posters soon split between those questioning whether the protest really happened and those claiming police and talent-agency staff had shown up on scene — with plenty of accusations that posters were simply exaggerating.

What people said

1AnonymousNov 13, 2026 17:41
This is seriously getting out of hand lol
Eyeballing it, there's a group of like 40 people doing a protest march lol
They're chanting "Let Juice perform! Let Juice perform!" and marching with placards and banners lol
2AnonymousNov 13, 2026 17:41
Re: #1
Made it to the Yahoo front page already
"Fans stage protest march," huh
28AnonymousNov 13, 2026 17:47
Re: #2
They could've just trash-talked normally, but instead they got all hyped up and started making stuff up — honestly par for the course lol
5AnonymousNov 13, 2026 17:42
Re: #1
Today's "Gato" guy (a poster known for over-the-top troll posts) is hilarious lol
8AnonymousNov 13, 2026 17:42
Re: #1
How do you keep coming up with one bit after another like that lol
Are you some kind of genius
9AnonymousNov 13, 2026 17:42
Re: #8
Probably the "Gato" whose handle starts with "d"
That guy's a genuine genius
11AnonymousNov 13, 2026 17:43
The mass chant of "even just a mochi-toss cameo is fine, just let them on!" (referring to NHK's year-end mochi-tossing segment) is something else
12AnonymousNov 13, 2026 17:43
This is genuinely funny lol
No pics or anything? lol
14AnonymousNov 13, 2026 17:44
What idiots
"Our Army" (Hello! Project fans' affectionate nickname for their own group) didn't get rejected — they turned it down

Every Hello! Project fan has heard the rumor that "our army" declines NHK's offer every single year before it's even formally extended
Our agency is the kind that tells its members to go home and relax with their parents at year's end
Totally different from the AKB camp ("Akekasu," a derogatory AKB nickname) that works its members right up to New Year's Eve
18AnonymousNov 13, 2026 17:44
Someone slap the Anti-Subversive Activities Act on this dangerous cult known as Hello! Project otaku
20AnonymousNov 13, 2026 17:44
Hello! Project should never be allowed to use NHK Osaka Hall again!
https://kizuna.5ch.io/test/read.cgi/morningcoffee/1794551604/
22AnonymousNov 13, 2026 17:45
Arrived at the Orix Theatre
Stuck waiting in the park out front 😊

Kinda need to pee though
Guess I gotta hold it lol 🤣
23AnonymousNov 13, 2026 17:45
Re: #1
Not even 40 people
I counted, it was 28
Some otaku were swinging their penlights around too, kind of dangerous
24AnonymousNov 13, 2026 17:45
There's a huge crowd in the park in front of the Orix Theatre!
25AnonymousNov 13, 2026 17:45
Guess if the police are there they must've filed a notice beforehand
I get the feeling, but this is just pathetic, so cut it out
27AnonymousNov 13, 2026 17:46
Even unrelated Juice fans are starting to blend into the march, it's total chaos on site lol
It just keeps growing lol
29AnonymousNov 13, 2026 17:47
Whether the police actually showed up or not —
if you're lying about it, better not post it…
that can actually get you in legal trouble
35AnonymousNov 13, 2026 17:49
Re: #29
If the agency actually wanted to, they could get IP disclosure on anyone slandering Juice without any trouble — these diehard fans ("ult fans") have just gone numb to that reality
30AnonymousNov 13, 2026 17:47
Someone from the talent agency came out and is arguing with what looks like the demo's ringleader
Police are stepping in between them too
Wonder how this plays out
33AnonymousNov 13, 2026 17:48
Re: #30
The guy wearing Reirei's (a Juice=Juice member's nickname) birthday shirt?
That's genuinely embarrassing, I wish they'd stop
31AnonymousNov 13, 2026 17:48
This is starting to feel like an NHK Party protest lol (a fringe political party notorious for loud anti-NHK demonstrations) — is Nakanishi gonna show up or what
32AnonymousNov 13, 2026 17:48
Guess fans around the Osaka area just couldn't sit still with all that frustration and ended up heading to the Orix after all
34AnonymousNov 13, 2026 17:49
Otaku who clearly have nothing to do with the protest are jumping in and causing a scene like it's their big moment — it's embarrassing
38AnonymousNov 13, 2026 17:51
Is this actually real?
Smells fake
56AnonymousNov 13, 2026 18:01
Re: #38
C'mon, you can tell, surely
41AnonymousNov 13, 2026 17:51
The part about a crowd gathering at the Orix Theatre is true, at least
43AnonymousNov 13, 2026 17:52
There was that time during the "1314" incident too (apparently an earlier Morning Musume controversy), where the Musume otaku kicked up a fuss
44AnonymousNov 13, 2026 17:52
Do what the leftist protests do and inflate it 100x — just claim 4,000 people showed up lol
45AnonymousNov 13, 2026 17:53
What an embarrassment — these guys have no business calling themselves Hello! Project fans
51AnonymousNov 13, 2026 17:57
[Kōhaku] Girl groups see contrasting fortunes — =LOVE and CUTIE STREET land first-ever spots, AKB48 scores its second straight year… meanwhile Juice=Juice gets cut, prompting fans to ask "They're this popular and still didn't make it?"
https://ift.tt/hB4q3V6

#NHKKouhaku @nhk_kouhaku
55AnonymousNov 13, 2026 18:01
We spent the whole day getting played with and jerked around by "Gato" lol
58AnonymousNov 13, 2026 18:03
Re: #55
The guy's got real writing chops, way too skilled at this lol
Got me too lol
69AnonymousNov 13, 2026 18:19
The moment we let "Gato" turn us into his toy and stretched the thread out this long, we already lost
Hate to admit it, but yeah
70AnonymousNov 13, 2026 18:21
Re: #69
Getting toyed with, having the thread padded out, being played like that — that's actually a crushing defeat for "Gato" right there

Background and Key Points

NHK never discloses its exact criteria for picking Kōhaku Uta Gassen performers each year, but the broadcaster is said to weigh factors like ratings and buzz before making its overall call. Fans of snubbed groups pushing back against a rejection is nothing new, but what stands out this time is that the backlash reportedly escalated into an actual protest march. That said, eyewitness accounts in the thread disagree on numbers and details, and some posters even question whether the demonstration really happened at all, so there isn’t much solid evidence to confirm what actually went on. The thread also floated the theory that “Hello! Project turns down NHK’s offer every year on its own,” but that’s just a rumor circulating among fans — not an official statement from the agency or NHK — and should be treated with caution.

*This article is compiled and summarized from the 5ch (Hello! Project) thread “[Breaking] Crowd with placards and banners reading “Let Juice=Juice perform at Kōhaku!” staging a protest in front of the Orix Theatre, marching toward NHK Osaka lol.”

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