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The story
A thread shared a moment where a wife asked her husband, “How much do you think these three fruit tarts cost?” He guessed, “Around 2,000 yen?” — and she went silent. The actual price was never revealed, but commenters speculated that the shop in the photo looked like a high-end tart specialty store along the lines of “Qu’il fait bon” or “Kill Bill” (likely a garbled nickname for the former), sparking talk about price ranges of 1,300 to 3,000 yen per slice. The exchange exposed a gap between people content with cheap convenience-store sweets and those who see real value in pricier European-style confections, with opinions split between “expensive cake shops are bad value — you’re just paying for the brand” and “if the ingredients are proper, that price is fair.”
What people said
Eating non-sweet fruit prepared like this is incredibly good.
But doing the same with fruit that's already sweet just feels off.
Especially the pretentious "fancy" versions.
Like, "there's no way I'd ask something as crass as the price."
I'll buy something if it's cheap AND good, but if it's just cheap, there's no point buying it.
A mid-tier cake shop near home or work selling something solid for about 700 yen is way better value.
The pricey places just attract social-media hype and nouveau-riche idiots.
They've got no interest in finding the good stuff themselves.
Wife: "Around 2,000 yen?"
Man: "…(panicking)"
Wife: "……(furious)"
Man: "I'll return it…"
That's usually how it goes, right?
It doesn't look like much.
Even 1,000 yen each for 3,000 yen total seems pricey to me.
I'd say the real problem is the wife assuming it's worth even more than that.
the reason pricey confectioners don't go under is that they're bought as gifts.
For giving to other people, pricier is better.
Anyone who buys an expensive cake just to eat it themselves is a fool.
It'd just make me fat for nothing.
"How much do you think this matsutake mushroom costs?"
These days, getting one for 800 yen feels like a lucky find.
How many slices is this cut into? It looks like it could be 1/16 or 1/12, but even going with 1/8…
does that mean the whole cake is 16,000 yen?
That's insane.
If Re: #47's math is right, three of them would be 6,000 yen.
Strip out the brand-name premium since that's just added value, not substance.
The era of cake in the 300-yen range is over.
but what actually gets sold involves the extra labor of cutting it, so a slice of shortcake ends up relatively pricier.
Background and Key Points of This Topic
At high-end pastry shops, it’s not unusual for a single sliced piece of tart or cake to run anywhere from 1,000 to over 3,000 yen, and the fruit tart specialty shop “Qu’il fait bon,” mentioned in the thread, is cited as a prime example. At the same time, lower-priced confections from convenience stores or Mister Donut exist alongside them, and the fact that the same word “cake” implies wildly different price assumptions depending on the shop is the backdrop to this couple’s disconnect. Opinions in the thread split over whether the high prices at upscale pastry shops are “inflated brand markup” or “a fair price for the ingredients and effort involved,” with some pointing out that demand for cakes as gifts is exactly what sustains those high prices. What readers might easily misread from the headline alone is that this is simply a story mocking the husband for having no sense of money — but the real point of discussion is the sheer range of price brackets in Western-style confections, and how perceptions of that range differ by generation and by which shops people choose.
*This article is compiled as an excerpt and summary of the 5ch (Hello! Project board) thread “[Sad News] Woman: “How much do you think these three fruit tarts cost?” Husband: “Around 2,000 yen?” Woman: “……”“
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