Bad Boys’ Sada blasts rising prices: “Damn it!” — 5ch reacts: “How much are you even eating if konbini food costs ¥1,200?”

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The story

Bad Boys’ Masaki Sada posted his thoughts on rising prices on X, grumbling “Damn it” after noticing that Kenchiki drive-thru orders and convenience store onigiri had gotten pricier — and the post struck a nerve. On 5ch, replies poured in questioning the figure (“How much are you even eating if konbini food comes to ¥1,200?”) alongside pushback like “A popular comedian can surely afford it.” Others took a cooler view (“Convenience stores are convenient, so of course they’re pricier”) or shared tips for cooking cheap at home — turning differing reactions to rising prices into the real talking point.

11/11 (Wed) 11:10

Masaki Sada (48), of the comedy duo Bad Boys, updated his X account on the 10th with a sharp personal take on rising prices.

Sada opened with, “I went through the drive-thru at ‘Kenchiki’ (Kentucky Fried Chicken) and when I heard the total I thought, was it always this expensive? Guess prices went up, huh?” — describing what he felt about the cost after ordering at the fast-food chain’s drive-thru. He went on to grumble, “Convenience store onigiri are pricey too — everything I want to grab quick when I’m short on time has gotten more expensive. Ugh, pricey. So pricey.” He added, in his own signature style, “It’s not a complaint. I just think, damn it” — letting his frustration with the cost of living show through.

Source: news.yahoo.co.jp / Original article here

What people said

2AnonymousNov 11, 2026 12:37
You'd have more fun watching an Osaka night-skyline video channel on YouTube than watching "Peace-kun" from Omiya Park anyway.
9AnonymousNov 11, 2026 12:40
He's rich, so of course he can casually say stuff like this — how much is he even making off YouTube?
11AnonymousNov 11, 2026 12:40
I wish he'd just say "sassa" or "sasatto" properly (nitpicking his odd drawn-out "サッサッと" phrasing).
12AnonymousNov 11, 2026 12:41
¥1,200 for konbini food? How much are you even eating?
13AnonymousNov 11, 2026 12:41
Must be nice being a comedian.
Every store out there wants to raise staff wages, but when guys like this act all high-and-mighty about inflation,
it just makes it harder for them to actually raise prices.
14AnonymousNov 11, 2026 12:42
Just don't shop at convenience stores in the first place.
Of course it's expensive.
15AnonymousNov 11, 2026 12:42
¥1,200 for a quick konbini meal… (´・ω・`)
16AnonymousNov 11, 2026 12:43
He tried to sound like a regular guy, but it just exposed that he usually buys expensive stuff.
18AnonymousNov 11, 2026 12:44
A normal convenience store bento barely breaks ¥700, if that.
31AnonymousNov 11, 2026 12:47
I buy ¥120, 500g pasta at Gyomu Super, boil it with about 200g of baking soda (a trick to give it a chewy, ramen-like texture), and eat my fill with homemade ramen soup — it's great.
If prices are going up, you've gotta use your head.
32AnonymousNov 11, 2026 12:47
If you've got half a brain, you wouldn't buy a bento at a convenience store in the first place.
The only guys who blow their daily pay at konbini without thinking are day laborers.
33AnonymousNov 11, 2026 12:48
Two sandwiches, a hot snack, and a drink at a convenience store and you're easily over ¥1,000 (´・ω・`)
37AnonymousNov 11, 2026 12:50
Re: #33
You senile or something lol
Nobody buys drinks at a convenience store
The supermarket down the street sells them for less than half that
72AnonymousNov 11, 2026 13:38
Re: #33
Sandwiches have mysteriously been overpriced forever
35AnonymousNov 11, 2026 12:49
Just go to the cheapest supermarket nearby.
Don't shop at konbini and then act broke.

Even comedian Hiroiki Ariyoshi said that when he was low on cash, he'd stake out the supermarket and wait for the discount time slot.
38AnonymousNov 11, 2026 12:50
The classic "bento + drink at konbini = ¥1,000" combo.
39AnonymousNov 11, 2026 12:52
When comedians go on the radio talking about eating this or going there, it can sound completely out of touch to regular people.
40AnonymousNov 11, 2026 12:53
Isn't Origin Bento or Hokka Hoka Tei a way better deal than konbini bento in every way lol
75AnonymousNov 11, 2026 13:43
Re: #40
Hokka Hoka Tei's XX Special runs ¥900 and goes over ¥1,000…
106AnonymousNov 11, 2026 14:40
Re: #40
Bento-shop meals are a bit pricier than konbini bento
But they taste way better, hands down
68AnonymousNov 11, 2026 13:33
I smoke, and the difference in my total when I buy cigarettes versus when I don't is brutal.
76AnonymousNov 11, 2026 13:44
Re: #68
You're not a kid, quit it already.
83AnonymousNov 11, 2026 13:55
Since when was Sada a "popular" comedian?
I'd call him an unpopular one.
84AnonymousNov 11, 2026 13:56
Re: #83
He's beloved by fellow comedians, at least.

Background and key points of this discussion

Backlash against celebrities weighing in on rising prices is a familiar pattern on 5ch, and comments like “Don’t play average Joe when you’re clearly well-off” stood out again this time. At the same time, convenience store bento and sandwich prices have kept climbing in recent years due to rising labor and logistics costs, so the figure “¥1,200” isn’t actually far from real-world spending. The thread mixed tips for eating cheap with voices who simply accept konbini prices as “the cost of convenience,” highlighting how the same price hikes land differently depending on lifestyle. Note: references to Sada’s personal history or relationships, unverified financial claims about other celebrities, and mentions of specific politicians have been left out of this article due to insufficient grounding and risk of defamation.

*This article is compiled from excerpts and a summary of the 5ch (Geisoku Hōdō+) thread “Popular Yoshimoto comedian Masaki Sada shares scathing take on rising prices — “Everything I want to grab quick has gotten pricier… damn it” draws comments like “I can’t accept ¥1,200 for konbini food”.”

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