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The story
KAWAII LAB., the idol agency home to groups like FRUITS ZIPPER, announced on November 3 that it is suspending all personal X (formerly Twitter) activity by its members. Official group accounts on X will continue posting as usual, and the agency stated the move “is not due to any specific incident.” On 5ch, some voices supported the decision citing X’s anonymity and rampant harassment, others speculated about different underlying reasons by pointing to a member’s past hiatus, and still others questioned how the role would be divided between Instagram and TikTok — opinions were split over why X alone was singled out.
November 3, 2026, 20:02
KAWAII LAB., the idol project behind groups including FRUITS ZIPPER, updated its official website on the 3rd to announce that it is suspending personal X account activity for its members. Official group X accounts will continue as before.
Via its official site, the agency stated: “Effective immediately following this post, KAWAII LAB. will be pausing personal X account activity by our members. Announcements from each group will continue as before via each group’s official account.”
Source: sponichi.co.jp / Original article here
What people said
These guys got stale fast, huh.
Re: #12
From the people in charge's side, this also lets them block members from blowing the whistle to the public.
This decision makes sense especially now that the world is steering toward banning minors from social media.
They're just dropping X and shifting their main focus to Instagram and TikTok — it's not like they're quitting social media altogether.
Celebrities should all just quit something like X.
Members sometimes go off the rails on their own.
Agency manages the account
↓
Agency mixes it up with a personal account and posts by mistake
How many times has that happened already.
Yeah, they're still on both Instagram and TikTok.
Comment sections aren't necessary.
Seriously, they should just turn comments off.
But there are probably a lot of fawning comments too, so maybe that's why they can't bring themselves to stop it.
What's different about Instagram?
X's user base is just done for.
Instagram and TikTok are way better by comparison.
Probably because it reaches rubberneckers too and keeps the flame wars going? There are a lot of accounts that seem to exist just to stir things up.
Because it's a battle-type social platform.
Anyone running social media for the whole world and not expecting malice back is just plain stupid.
Myself included — 80% of the population anywhere in the world is just garbage.
The group's X account stays, and staff will post from there.
Well, immature idiots with no real-world experience shouldn't be on social media anyway.
But by the 'ban it and it spreads more' law, whistleblowing leaks will probably increase.
So celebrities quit first, huh.
Because they want to be fawned over.
it's seriously such a hassle.
People who actually dig into that stuff one by one are way too creepy.
Because X's influence is huge enough that it's basically synonymous with 'social media' at this point.
Not anymore, honestly.
It's turned into a middle-aged/elderly media platform with terrible conversion rates.
It's no match for Instagram or TikTok at all.
That includes 5ch too, you know.
That might be true from an influencer's perspective, but it doesn't apply the same way to celebrities.
X's strong synergy with TV means its influence is still huge.
Maybe so if you're targeting middle-aged and older people.
It doesn't reach young people though.
And if they mess up switching accounts, they'll just claim they got 'hacked' as an excuse.
#1 Nogizaka46 — 620,000
#2 NiziU — 465,000
#3 Sakurazaka46 — 270,000
#4 FRUITS ZIPPER — 260,000
#5 =LOVE — 250,000
Background and Key Points of This Topic
KAWAII LAB. is an agency that manages several idol groups besides FRUITS ZIPPER, and this move is a limited measure that keeps each group’s official X account active while pausing only personal accounts. X (formerly Twitter) is prone to anonymous harassment, impersonation, and account hijacking, and in recent years there’s been a broader cross-industry trend of concern over the risk of underage public figures facing direct backlash on social media. In the thread, some didn’t take the agency’s explanation that the move “is not due to any specific incident” at face value, instead speculating about internal circumstances by referencing a past case where a member’s hiatus was linked to mental health struggles. Others cited X’s declining influence (amid the rise of Instagram and TikTok) as the real reason. The source text doesn’t make clear what the direct trigger actually was, and readers should bear in mind that any “true reason” beyond the agency’s official statement remains speculation.</analysis>
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*This article is compiled and summarized from the 5ch (Geinou/Sports News+) thread “[Idols] KAWAII LAB., home to FRUITS ZIPPER and others, suspends all member idols’ X accounts: ‘This decision is not due to any specific incident…’ [Ailuropoda melanoleuca★].”
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