Good Smile Hack: 5ch Insists ‘We Don’t Store Security Codes’

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The story

Good Smile Company has released its third report, following the October 23, 2026 notice, regarding a possible leak of customers’ credit card information caused by unauthorized access to its official shop. On the thread, many reacted with shock, saying things like “Wait, were they actually storing the security code?” — but plenty of others pointed out that the payment page itself had been tampered with, so entered information was being sent to an outside party in real time. The real debate ended up being over whether the data had been “stored” versus “stolen.”

To our customers,

Regarding the possible leak of customer information due to unauthorized access to the “Good Smile Company Official Shop” (hereinafter “this site”), which we announced on October 23, 2026, we would like to report the facts uncovered through our subsequent investigation and our current response, as follows.

Please note that some details have changed from what was reported up through our second report.

Source: support.goodsmile.com / Original article here

What people said

10AnonymousOct 29, 2026 12:59
They were storing the security code?? LMAOOOOO
21AnonymousOct 29, 2026 13:00
Re: #10
They need to be punished to the fullest extent.
Arrest them and throw them in the slammer.
139AnonymousOct 29, 2026 13:23
Re: #10
It's not that Good Smile was storing it themselves — malware had been planted on the site, and it skimmed the input data of anyone who shopped during that window.
46AnonymousOct 29, 2026 13:06
If there's a weird charge on your credit card, the card company calls you directly, so it's fine not to worry, right?
59AnonymousOct 29, 2026 13:08
Re: #46
If it looks like your usual spending pattern, they won't contact you.
You have to check your own purchase history, no way around it.
68AnonymousOct 29, 2026 13:09
Re: #46
I doubt they'd call.
Some card companies will just freeze your card on their own, though.
57AnonymousOct 29, 2026 13:07
Flip this around and it means they were storing all the credit card info on their server, where admins could see it in plain sight all along — meaning there was a chance they could've used customers' cards whenever they wanted. People are only freaking out because it happened to get hacked, but this was messed up from the start.
86AnonymousOct 29, 2026 13:12
Re: #57
The payment page was tampered with, so the data leaked in real time exactly as it was entered, right?
The fact that they can't even pin down what was accessed means they never held the input data themselves to begin with.
62AnonymousOct 29, 2026 13:08
Isn't this the Nendoroid company? (makers of the popular chibi figure line)
79AnonymousOct 29, 2026 13:11
Re: #62
They said something like 380 people were affected, so I figured it was some mom-and-pop shop — turns out it's actually a decent-sized company.
63AnonymousOct 29, 2026 13:08
This is probably going to become the new normal from here on out.
Maybe I should cancel all my credit cards while I still can…
81AnonymousOct 29, 2026 13:11
Re: #63
If you're serious about protecting yourself, that's really the only way.
75AnonymousOct 29, 2026 13:10
What company even is this?
78AnonymousOct 29, 2026 13:11
Re: #75
A company that makes a living selling "moe moe kyun" charm 🤣 (moe = cute, anime-style appeal)
80AnonymousOct 29, 2026 13:11
Re: #75
Just look up Good Smile Company's page on Amazon and you'll see.
77AnonymousOct 29, 2026 13:10
Apparently, after the attacker broke in, they secretly planted some kind of keylogger-like program that leaked whatever values were typed in.
95AnonymousOct 29, 2026 13:13
Re: #77
So you're saying the security code was only captured after the intrusion happened?
88AnonymousOct 29, 2026 13:12
They were storing information that never should have needed to be stored in the first place.
Sure, they're a victim of the unauthorized access too, but there should still be some kind of penalty.
107AnonymousOct 29, 2026 13:15
Re: #88
Read more carefully.
The credit card payment page was tampered with, and the information entered at checkout was sent straight to the attacker.
It's not that stored data got stolen in a breach — it was skimmed live.
115AnonymousOct 29, 2026 13:17
Re: #1
According to contracts obtained by journalist Justin Ling, Good Smile Company held a 30% stake in 4chan [7][19].

In the 2015 deal to acquire 4chan, the funding came from Hiroyuki Nishimura personally ($800,000, roughly ¥100 million), a company owned by Nishimura ($4.8 million, roughly ¥640 million), and Good Smile Company ($2.4 million, roughly ¥320 million).
117AnonymousOct 29, 2026 13:18
Re: #115
Oh, so it's a Hiroyuki-connected company.
128AnonymousOct 29, 2026 13:20
Re: #115
Apparently Hiroyuki's got like 10 billion yen in assets.
And he still goes around looking down on other people lol
119AnonymousOct 29, 2026 13:18
What kind of system are they even running?
Why would the security code even be exposed in the first place?
126AnonymousOct 29, 2026 13:20
Re: #119
Because the payment screen was being skimmed in real time.
132AnonymousOct 29, 2026 13:22
Re: #119
Well, usually it's some security hole that's been left unpatched that lets them skim the entered data.
136AnonymousOct 29, 2026 13:22
I'm pretty sure companies aren't even allowed to store card info in-house these days…
141AnonymousOct 29, 2026 13:23
Re: #136
The entered data was what got skimmed.
Meaning they left that kind of bug sitting there unpatched.
143AnonymousOct 29, 2026 13:24
Re: #136
They don't store it in-house, which is probably why they don't even know exactly what was taken.
192AnonymousOct 29, 2026 13:34
Seriously, don't go storing the security code too.
197AnonymousOct 29, 2026 13:34
Re: #192
How many times do people have to say they weren't storing it?
223AnonymousOct 29, 2026 13:40
Same thing happened with the Suruga-ya case — every time news breaks about a security code leak, a swarm of people reflexively shout "Why the hell were you storing the security code, idiots!"
No brainpower to spare for understanding that it wasn't stored — it was the entered data getting stolen on the spot.
237AnonymousOct 29, 2026 13:43
Re: #223
Plenty of those types swarming this very thread too.
242AnonymousOct 29, 2026 13:45
Re: #223
And people at that level are apparently what's holding up Japan's IT industry.

Background and key points of this story

The security code (CVV) entered at checkout is prohibited from being stored by merchants under the industry-standard PCI DSS, so the shocked reaction of “wait, were they storing it?” doesn’t match reality. The method used here — where the payment page itself is tampered with so that entered information is sent to an outside party on the spot — is known as “formjacking,” and it works differently from a leak of stored data. As thread post 223 points out, this kind of mix-up — assuming the data had been “stored” — tends to resurface every time this type of incident is reported, as was also seen in the earlier Suruga-ya case. Separately, one post linked Good Smile Company to a stake in 4chan, but that is unverified information circulating on an anonymous forum and is unrelated to the findings of the investigation into this unauthorized access incident.

*This article is excerpted and summarized from the 5ch (News Speed+) thread “Good Smile Company: Customers’ Credit Card Information Possibly Leaked Due to Unauthorized Access.”

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