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The story
DECA!BEAT — the cross-group Hello! Project unit made up of Kirara Yonemura (OCHA NORMA), Hisaki Ebata (Juice=Juice), Runo Yokaze (Tsubaki Factory), and Akoto Yumiketa (Morning Musume ’26) — appeared at the Ministry of the Environment’s “Deco-katsu 2nd Stage” press event in Tokyo and was named “Insulation Navigator.” Under the new concept “Make Decarbonization Easier: Raku-Deco-katsu,” aimed at achieving net-zero by 2050, the event unveiled initiatives in the clothing and housing (insulation) sectors. On 5ch’s Hello! Project board, discussion centered on why only 4 of the unit’s 7 members were chosen, mentions of the left-out members Okamura, Goto, and Uemura, and the unit’s connection to “Eco Moni.,” which previously handled Environment Ministry projects.
Kirara Yonemura (OCHA NORMA), Hisaki Ebata (Juice=Juice), Runo Yokaze (Tsubaki Factory), and Akoto Yumiketa (Morning Musume ’26) appeared on the 28th at the Ministry of the Environment’s “Deco-katsu 2nd Stage” press event held in Tokyo.
The Ministry of the Environment is updating “Deco-katsu” — its campaign toward achieving net-zero by 2050 — to a “2nd Stage,” setting a new concept phrase: “Make Decarbonization Easier: ‘Raku-Deco-katsu.’”
At the event, the ministry unveiled an overview of the new concept phrase along with concrete initiatives in the priority areas of “clothing” and “housing (insulation).”
Source: talent-databank.co.jp / Original article here
What people said
Who got left out?
DECA!BEAT doesn't even sell any products, it's just a vanity unit.
They lose to GOOD M!X, who've been made to sell gummies two years running.
So it's an Environment Ministry thing?
Now the Environment Ministry too.
Following in Eco Moni.'s footsteps.
Guess that's a reasonable pick.
Has DECA!BEAT ever sold out of anything?
Kirara wasn't at the last Big Sight event.
Sky High Entertainment (rival idol agency) could never pull this off.
Let's grab next year's Ministry of Agriculture/JRA image song slot too.
tps://youtu.be/l-IUnSeHQZ4
Yonemura
Yumiketa
Ebata
Yokaze
Not selected
Okamura
Goto
Uemura
Wait, really?
So Kamirena-chan (Uemura Rena) is stacked?
OCHA NORMA's in it, so why isn't ANGERME?
Yumiketa: Cheer Squad Captain
Ebata: Main Underdog
Yokaze: Main Vocalist
aespa missed the Kohaku lineup (NHK's New Year's Eve song contest)
DECA!BEAT made the Kohaku lineup
Antis, take it to the containment thread.
That's because it was shot by dmagazine's staff.
Hanana's probably just going by how things currently stand.
Background and Talking Points
“Deco-katsu” (short for “decarbonization lifestyle”) is a national decarbonization campaign the Ministry of the Environment has run since 2023, and this isn’t the first time it has brought in celebrities as “navigators.” “Eco Moni.,” mentioned in the thread, was an earlier unit that handled Environment Ministry messaging, so this fits an ongoing pattern of the government using talent to get its message across. What’s distinctive this time is that the unit mixes one member each from four groups — Morning Musume ’26, Juice=Juice, Tsubaki Factory, and OCHA NORMA — and since only 4 of the unit’s 7 members were chosen, speculation about the selection criteria became the thread’s main topic. That said, the official announcement never explained the reasoning behind the lineup: while the focus on “clothing” and “housing (insulation)” and the 2050 net-zero target are confirmed facts from official sources, any read on who was picked and who wasn’t remains pure fan speculation.
*This article is compiled and summarized from the 5ch (Hello! Project board) thread “DECA!BEAT Named Insulation Navigators for the Environment Ministry’s ‘Deco-katsu 2nd Stage’!!! Appeared at the Press Event Held in Tokyo!!!!!!!!.”
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