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The story
At Hello! Project concerts, it’s become a tradition that in the few minutes before the show starts, someone shouts “○○-chan, you’re so cute!” and the crowd responds with “That’s right, that’s right!” On the related 5ch thread, posters chimed in one after another about when this custom started and which groups do it, sharing examples of full names being shouted, nicknames, and even oddball variations where people shout out their pet’s name instead. Opinions clashed between those who found it “creepy” or “peer pressure,” and those who saw it as “a tradition that builds a sense of unity,” highlighting a split over this pre-show ritual.
What people said
Kikichan: "That 'That's right, that's right!' thing after someone yells '○○-chan, you're so cute!' before the show starts — what is that? Is it a tradition?"
Fukuchan: "You can hear it even from outside (backstage), right?"
"I know, right~"
I've heard that version too
It still cracks me up that someone who went to their first Hello! Project show because of "Moreme" posted, "Turns out Hello! Project has a designated few minutes before showtime when you're allowed to shout members' full names."
@kobon_oriori
Technically it's the few minutes right after the five-minutes-to-showtime announcements, lol. What really shows how times have changed is that women's voices have started joining in on this "cringe-off call battle." At trainee showcases it's still pretty cringe, but at Juice=Juice shows it's gotten a lot less cringe. Then again, Juice=Juice has always had a lot of "Juice calls" to begin with.
There can't be that many people shouting full names.
It's probably more like nicknames, something like "Cheru~"
What even is that, lol
Guess not, huh…
Sato's not even there, is she?
So they were there today after all.
That's just how it's ended up settling in.
#23 wasn't about today, so I don't know what happened today.
That's basically a zoo at that point, lol.
Soran Bushi (the traditional fisherman's folk song/dance) is trending right now, so that checks out.
VTuber fans do it too, right?
someone else shouted back "No she's not—!"
and that was honestly the funniest part of the whole show.
"Kanira, you're so cute—!"
"That's right, that's right, that's right, that's right—!"
#MスペNOCTURNE
Though I guess if you're a "zentsuu" fan (someone who attends every single show on a tour), it can't be helped.
Background and Key Points of This Topic
This “pre-show call” is a custom seen across Hello! Project as a whole — the thread mentions multiple groups, including Juice=Juice and trainee showcases, showing this isn’t limited to just one group. Details like whether the name being shouted is a member’s full name or a nickname, and whether the person leading the chant is a longtime fan or a newcomer, vary from show to show, with no single unified rule. Where opinions in the thread split was over whether to see this as “tradition” and a way of “building a sense of unity,” or as “creepy” and “peer pressure” — with some newer fans reportedly left confused by it. There’s also more to it than a simple running gag: in at least one case mentioned in the thread, the chant’s target shifted from member names to pet names after a suggestion made during the matinee show, showing how a fan-driven custom can be reshaped along the way.
※This article is excerpted and summarized from the 5ch (Hello! Project) thread “Asakura Kiki: “What’s that ‘That’s right! That’s right—!’ thing after ‘○○-chan, you’re so cute—!’ before the show? Is it a tradition?”“.
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