Masuda City Moves to Invite Elon Musk, Citing Shiba Inu Roots — Meets With X Japan, Which Sets Conditions

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The story

A group of business figures in Masuda City, Shimane Prefecture, has launched a PR campaign reaching out to Elon Musk on X five times a week, leaning on the city’s local lore as the “birthplace of the Shiba Inu.” Back in July, they already met with Ayumu Matsuyama, head of X’s Japan operations, to explain the connection between Masuda and the Shiba Inu breed — but getting the request passed on to Musk’s US headquarters reportedly requires them to first boost their post count and follower numbers. Reactions on 5channel were largely chilly, with comments like “isn’t this just a nuisance?” and “it’s a problem if tax money is involved,” though some defended the effort, saying “the sheer initiative deserves credit.” Opinions were split.

A group of business figures in the city has launched a PR campaign to invite Elon Musk (55), the American entrepreneur renowned as the world’s richest man, to Masuda City, Shimane Prefecture.

Since the roots of the Shiba Inu Musk owns can reportedly be traced back to Masuda, the group is hopeful, reasoning that “even if it’s a long shot in business, when it comes to his beloved dog, things might be different.”

(By Yuki Sawano)

Source: news.yahoo.co.jp / Original article here

What people said

2AnonymousSep 23, 2026 14:28
I'd rather watch an Osaka night-view livestream channel on YouTube than watch Peace-kun (the elderly elephant livestreamed at Omiya Park) anyway.
3AnonymousSep 23, 2026 14:29
Elon Musk looks busy, so why not just settle for his son, "A-yan Musk-o," instead? (a pun blending "musuko"/son and "ii jan"/that's-fine with Musk's name)
6AnonymousSep 23, 2026 14:30
Five times a week lmao
He'll block them, and then it's a stalking arrest lol
7AnonymousSep 23, 2026 14:30
He's got no time to fly out to some backwater town.
22AnonymousSep 23, 2026 14:34
Surely they're not spending a single yen of tax money on this, right?
23AnonymousSep 23, 2026 14:34
Reminds me of Obama, Fukui (the town that went wild over sharing its name with President Obama)
It's second-hand embarrassing to watch — rural towns need to quit doing this.
25AnonymousSep 23, 2026 14:35
Well, a lot of Japanese people do use X for social media, so…
if something actually comes of it, that'd be good publicity, I guess.
28AnonymousSep 23, 2026 14:36
Don't tell me they're using tax money for something this dumb.
If they are, that's Shiba Inu-level… (trails off)
51AnonymousSep 23, 2026 14:45
He's busy every single day, no way he's got time to visit some backwater country.
57AnonymousSep 23, 2026 14:50
Knowing Elon, he'd probably just name the dogs "Dog1" and "Dog2" or something.
132AnonymousSep 23, 2026 15:59
Re: #57
Nah, it'd be "DogX."
92AnonymousSep 23, 2026 15:19
Honestly, if this were a bunch of local elementary schoolers doing it, it'd be kind of heartwarming.
But knowing it's a bunch of middle-aged guys getting all fired up about it… that's just painful.
95AnonymousSep 23, 2026 15:27
Re: #92
And what happens if he actually shows up?
115AnonymousSep 23, 2026 15:44
>In mid-July, Chairman Sasaki met with Ayumu Matsuyama, head of X's Japan office, in Tokyo.
>After he explained the Masuda–Shiba Inu connection, Matsuyama said they'd "try to pass it along to the US headquarters," but asked the group to first boost their post count and follower numbers.

Sounds totally baffled lmaooo
120AnonymousSep 23, 2026 15:50
Re: #115
I bet the moment they got back to the office, they told everyone those guys are crazy.
127AnonymousSep 23, 2026 15:56
They've only recently started pushing this "birthplace of the Shiba Inu" thing really hard — I think they only started saying it in like the last 10 years.
My grandma's grave is there so I visit sometimes, and having a bunch of Shiba Inus greet you at the airport was pretty cute though.
131AnonymousSep 23, 2026 15:58
Re: #127
Probably a new mayor. Same thing happened where I'm from — suddenly it's "Sports Town" this, and the town newsletter is nothing but sports stories.
158AnonymousSep 23, 2026 16:35
What are they even going to do once they get Musk here?
162AnonymousSep 23, 2026 16:42
Re: #158
It's a famous melon-growing region, so they'll gift him a "musk melon." (a pun — cantaloupe is called "masuku meron"/musk melon in Japanese)

Context and Talking Points

Masuda City is one of a number of municipalities that has recently leaned into being the “birthplace of the Shiba Inu” as a tourism pitch, and as commenters noted, it’s really only pushed this angle hard for about the last decade. The invitation campaign got as far as a July meeting with the head of X’s Japan office, but getting through to the US headquarters reportedly comes with conditions — boosting post counts and follower numbers — keeping the odds of success low. What split opinion in the thread wasn’t so much Masuda’s Shiba Inu claim as the whole practice of towns chasing celebrity visits. Commenters repeatedly brought up Obama, Fukui Prefecture, which famously went all-in celebrating when (then) President Obama was elected due to the shared name, with some dismissing the effort as a waste of tax money and cringeworthy, while others praised the sheer initiative behind it. Whether Musk himself has responded wasn’t mentioned as of this report.

*This article was compiled from excerpts and a summary of the 5channel (Newsplus) thread “[Shimane] Elon Musk, please come to Masuda City! Reaching out on X five times a week… “Maybe we can connect through Shiba Inus” — PR campaign for the invitation begins.”

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