Ieyasu Is a Huge Hit in China, But Unpopular in Japan? 5ch Debates Why

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The story

In China, a historical novel starring Tokugawa Ieyasu has become a massive hit, reportedly hailing him as “the greatest figure in Japanese history, surpassing even Nobunaga and Hideyoshi.” The BBC in Britain also produced a special program on Ieyasu, praising his achievements as “comparable to Caesar’s.” A thread that opened with this news sparked discussion of the gap between his glowing reputation abroad and his lukewarm image at home in Japan, where he’s often dismissed as a “crafty old fox” who merely “snatched the rice cake others had pounded.” Opinions among 5ch users were divided, citing factors like the Meiji government’s founding stance of delegitimizing the Edo shogunate, the tendency for post-unification rulers to make for duller stories than Sengoku-era heroes, and comparisons with Hideyoshi — while others pointed to concrete achievements like Edo’s flood-control works and the red-seal trading ships that continued even under national seclusion.

What people said

1AnonymousSep 18, 2026 13:02
In China, a historical novel about Ieyasu has become an unprecedented, explosive hit, with him praised as "the greatest figure in Japanese history" — far outstripping Nobunaga and Hideyoshi in popularity and name recognition.
The BBC in Britain even produced a lengthy program celebrating Ieyasu, showering him with the highest praise as an achievement "comparable to Caesar's."
Given how highly he's regarded overseas, why is Ieyasu so unpopular and underrated back home in Japan?
5AnonymousSep 18, 2026 13:03
There are a lot of Nobunaga fans in Japan.
There was a postwar trend of hyping up Hideyoshi, but in the end it's always Nobunaga.
7AnonymousSep 18, 2026 13:03
In Japan he's stuck with the image of a crafty old fox who just snatched up the rice cake that Nobunaga and Hideyoshi had already pounded.
In reality his work building up the governing system was probably amazing, though.
10AnonymousSep 18, 2026 13:05
He just sat down and ate the rice cake other people kneaded and pounded. (A reference to a famous saying: Nobunaga pounded the rice cake of unification, Hideyoshi kneaded it, and Ieyasu just sat there and ate it.)
14AnonymousSep 18, 2026 13:05
Both Ieyasu and Hideyoshi were subordinates of Nobunaga anyway.
15AnonymousSep 18, 2026 13:05
It was really Hideyoshi who ended the age of chaos, so it feels like Ieyasu just swiped the credit, and calling him the foundation of 250 years of peace is really just hindsight talking. These days, thanks to the internet, his image has spread and he's become kind of a meme character.
16AnonymousSep 18, 2026 13:06
Hideyoshi and Ieyasu protected Japan from Christianity, though.
19AnonymousSep 18, 2026 13:06
It's probably that 'crafty old fox' nickname giving him a bad image.
Also, in Japan the Sengoku era tends to get celebrated as a time when regional heroes really stood out, and a turbulent era naturally produces more dramatic episodes, so it's easy for it to be popular.
The Edo period, which ended all that and centralized power, tends to end up less popular by comparison.
Though honestly, I think ordinary people probably had a lot to be grateful for in the Edo period.
20AnonymousSep 18, 2026 13:06
He's the great man who created the miracle that was the Edo period, and yet
Japan afterward never tried to emulate the Tokugawa at all — you can really feel the gap in appreciation there.
22AnonymousSep 18, 2026 13:07
It's because his childhood was just too pathetic.
23AnonymousSep 18, 2026 13:07
The image of a fat guy desperately fleeing after being cornered by Sanada Yukimura and Takeda Shingen.
25AnonymousSep 18, 2026 13:07
If the Tokugawa hadn't done Tokyo's flood-control work, the place would still be drowning in floods to this day.
26AnonymousSep 18, 2026 13:08
That old complainer and his fuss over the "Kokka Ankō" bell inscription. (Ieyasu used wording on a Toyotomi-commissioned temple bell — which split the characters of his own name — as a pretext to provoke war.)
28AnonymousSep 18, 2026 13:10
Probably the biggest factor is the influence of the Meiji government, which had to delegitimize the shogunate.
32AnonymousSep 18, 2026 13:10
Chinese people love stuff like Qin's unification during the Spring and Autumn/Warring States period. Ambitious strongmen keep rising up, so there's a real need for someone to restore order.
46AnonymousSep 18, 2026 13:15
Re: #32
Apparently a lot of Chinese fans of Gundam SEED and isekai reincarnation stories are drawn to the same kind of narrative — an overwhelmingly talented, charismatic visionary leading the masses.
36AnonymousSep 18, 2026 13:10
Is it true modernization got delayed because of the Tokugawa?
87AnonymousSep 18, 2026 13:31
Re: #36
If it weren't for the Tokugawa, the Japanese would be slaves to Westerners.
91AnonymousSep 18, 2026 13:32
Re: #36
Without him, the age of chaos would've just dragged on for centuries longer.
48AnonymousSep 18, 2026 13:16
I actually think it's really impressive that he set his sights on Tokyo and reclaimed all that land.
I want to know how he even came up with that idea.
58AnonymousSep 18, 2026 13:21
Re: #48
Having the sea at your back makes it easier to go on the offensive.
76AnonymousSep 18, 2026 13:28
Re: #48
Edo was already a pretty significant strategic hub even before Ieyasu arrived.
The image of it being some empty backwater village is a myth born from a convenient overlap of interests: the Tokugawa side wanting to inflate Ieyasu's achievements, and the Kansai side wanting to write off the Kanto region as having never amounted to much.
53AnonymousSep 18, 2026 13:18
Why is everyone from Nagoya?
57AnonymousSep 18, 2026 13:19
Re: #53
Mikawa isn't Nagoya.
55AnonymousSep 18, 2026 13:19
Honestly, unifiers in Japan just don't tend to be popular in general.
Yoritomo, Takauji, Ieyasu — they're all unpopular.
Because they actually succeeded, there's no more romance left to imagine.
63AnonymousSep 18, 2026 13:22
Re: #55
People just prefer the tragic hero who dies partway through the journey — that classic underdog sympathy.
59AnonymousSep 18, 2026 13:21
Hideyoshi is hated too — mainly in Korea, though.
64AnonymousSep 18, 2026 13:23
Re: #59
Funny how it's oddly appealing when a great man is crazy enough to be hated by other countries.

Setting aside the current 'Toyotomi Brothers' show, which portrayal of Hideyoshi do you like best? I'm a fan of the Muro Tsuyoshi version. (Muro Tsuyoshi is an actor who has played Hideyoshi on TV.)
70AnonymousSep 18, 2026 13:26
Re: #59
It's pretty weird that anyone likes a scumbag who usurped his own lord's clan.
His governance was garbage too.
66AnonymousSep 18, 2026 13:24
This is basically the last thing Japanese people have left to feel smug about.
He built 300 years of a war-free era.
90AnonymousSep 18, 2026 13:32
Re: #66
If they'd ruled for 300 years, they'd have run right into WWI.
69AnonymousSep 18, 2026 13:25
True.
Romance of the Three Kingdoms is popular in Japan too, but it's all
Guan Yu! Zhao Yun! Liu Bei! Cao Cao!

You never see anyone talking about Sima Yan.
72AnonymousSep 18, 2026 13:26
Re: #69
The thing about Sima Yan is that after unification he abandoned governing, and Jin collapsed soon after — he's a distant cause of the whole bad ending.
Though his name is unmatched for coolness, meaning something like 'the flame that governs horses.'
75AnonymousSep 18, 2026 13:27
Hideyoshi's clearly the best.
Ieyasu just has that cowardly image.
80AnonymousSep 18, 2026 13:29
Re: #75
Forget image — Hideyoshi's the genuinely cowardly one.
If you compare him to Chinese history, he's like Zhao Gao or Dong Zhuo.
85AnonymousSep 18, 2026 13:30
Re: #80
Are you dumb?
Hideyoshi was just smart.
Ieyasu's a non-starter the moment you realize he only ever fought battles he was sure to win.
98AnonymousSep 18, 2026 13:34
Re: #85
The smart ones were Hanbei, who was assigned to him as a subordinate by Nobunaga, and Kanbei, who only stuck around because he wanted to be close to the Oda. Hideyoshi himself was a low-IQ idiot, which is why things went the way they did once he took power.
89AnonymousSep 18, 2026 13:32
Hideyoshi's a non-starter the moment you factor in the invasions of Korea.
97AnonymousSep 18, 2026 13:34
Re: #89
Isn't it that his lone-wolf madness just looks better in contrast to Ieyasu, who was blessed with great vassals?
95AnonymousSep 18, 2026 13:33
He probably watched what happened with Nobunaga and Hideyoshi and decided to seal the country off.
100AnonymousSep 18, 2026 13:35
Re: #95
Ieyasu's reign was actually the golden age of red-seal ship trading.
It was a great age of commerce, with Japanese merchant towns springing up as far as Indonesia and Burma.

Background and Talking Points

The Edo shogunate that Tokugawa Ieyasu established lasted roughly 265 years, from 1603 to 1868. That’s a bit off from the “300 years” figure used in the thread, but it’s still true that this was an exceptionally long stretch of peace compared to contemporary dynasties in Europe or China. On the other hand, since the Meiji government was formed by overthrowing the Edo shogunate, there’s been little institutional motivation in education or media to actively celebrate the Tokugawa — and in historical dramas, “post-unification rulers” tend to make for less compelling stories than the heroes of the Sengoku era. What split the thread was really the yardstick used to judge Ieyasu himself: one camp sees him as someone who merely snatched up the realm that Nobunaga and Hideyoshi had already carved out, while the other sees him as the pragmatic administrator who built the institutions that secured a long peace. Neither view has been verified against primary sources — it’s worth keeping in mind that this is all image-based debate on 5ch. The same goes for the overseas reception described (the novel’s popularity in China, the BBC program) — these are presented as they appeared in the thread’s posts, and this article has not independently verified their accuracy.

*This article is compiled from excerpts and a summary of the 5ch (Nandemo Jikkyo G) thread “Chinese commenter: “Tokugawa Ieyasu is the greatest figure in Japanese history” — British commenter: “Ieyasu’s achievements rival even Caesar’s” — Japanese commenter: “…”.”

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