Juice=Juice’s ‘Moreh! Mi Amore’ Reclaims No. 1 — View-Count Feud Erupts on the Hello! Project Board

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The story

Juice=Juice’s new single “Moreh! Mi Amore” has reclaimed the top spot in the MV view-count trend index that fans keep an eye on, and the news sparked discussion on 5ch’s Hello! Project board. Some posters pointed to the group’s CDTV appearance and its collaboration with Pom Pom Purin as the reason for the view-count boost, while others got into a heated debate over how to read the momentum compared with Morning Musume。’26’s new song, released around the same time. It was also pointed out that the rankings can shift depending on how the numbers are tallied — hourly versus converted to a 24-hour basis — and replies went back and forth over which song is really gaining the most traction.

What people said

1AnonymousSep 14, 2026 13:41
Phoenix
2AnonymousSep 14, 2026 13:42
Days in the group as of 2026/09/14 (per Wikipedia listings)

4,127 days — Uemura Akari
3,367 days — Danbara Ruru (since 2017/06/26)
3,194 days — Kanazawa Tomoko
2,909 days — Takagi Sayuki
2,845 days — Miyamoto Karin
2,649 days — Kudo Yume / Matsunaga Riai (since 2019/06/14)
2,357 days — Inoue Reon (since 2020/04/01)
2,303 days — Miyazaki Yuka
1,895 days — Arisawa Ichika / Irie Risa / Ebata Kisaki (since 2021/07/07)
1,538 days — Ishiyama Sakura / Endo Sakari (since 2022/06/29)
1,447 days — Inaba Manaka
1,210 days — Kawashima Mifuu (since 2023/05/23)
*,623 days — Yanagawa Nanami
*,448 days — Hayashi Nia (since 2025/06/23)
*,130 days — Otsuka Aina
8AnonymousSep 14, 2026 13:44
Re: #2
Your math is always a day short.
Tenure days are calculated "including the first day."
Elapsed days are calculated "not including the first day."
The tenure figures listed on Wikipedia are also calculated "not including the first day," so they come out a day short.
You can't just copy the numbers as-is — you have to add a day to each one.
7AnonymousSep 14, 2026 13:44
Re: #1
Honestly, no big deal — I'd already been seeing it pop up here and there since the day before yesterday.
9AnonymousSep 14, 2026 13:45
Kind of like SMAP and Arashi, huh?
10AnonymousSep 14, 2026 13:45
Thanks to Pom Pom Purin and Ryo Asai.
14AnonymousSep 14, 2026 13:51
Re: #10
The CDTV appearance probably helped too —
other fandoms were tweeting about it a lot.
11AnonymousSep 14, 2026 13:47
Even with new members joining, Morning Musume。just isn't popular, huh.
12AnonymousSep 14, 2026 13:49
Re: #11
Not gonna happen with a Tsunku song.
13AnonymousSep 14, 2026 13:49
Nothing beats Juice=Juice.
15AnonymousSep 14, 2026 13:51
Pom Pom Purin's getting hyped up like crazy by both the media and regular people.
17AnonymousSep 14, 2026 13:53
Only able to strut around victorious inside your own little bubble…
18AnonymousSep 14, 2026 13:54
NiziU and Furuppā fans are watching too (fandom nickname) — so are the Pom Pom Purin fans.
19AnonymousSep 14, 2026 13:56
Wait, didn't the "flagship" put out a new song too?
20AnonymousSep 14, 2026 13:56
Bragging about winning on the hourly numbers? That's trying way too hard.
On the 24-hour numbers it's in 4th place.
https://www.hello-milli.com/trending
21AnonymousSep 14, 2026 13:57
Re: #20
Way too desperate. That's a music video from a year ago.
28AnonymousSep 14, 2026 13:59
The flagship's new song is losing momentum even to "Musume.," which put its song out a month earlier:

Juice=Juice "BLOODY BULLET" (Music Video)
Past 24 hours: +6,499

Morning Musume。'26 "Lonely…But not Alone" Promotion Edit
Past 24 hours: +6,774
55AnonymousSep 14, 2026 14:08
Re: #28
New song (that isn't actually new).
57AnonymousSep 14, 2026 14:11
Re: #28
I honestly can't tell anymore which one is being mocked as "the flagship" here.
43AnonymousSep 14, 2026 14:00
Guess the song was just good.
54AnonymousSep 14, 2026 14:07
As a Hello! Project fan I did wonder if it was okay to keep milking Moreh Mi this much, but
people are saying it was great how other fandoms got so hyped over the CDTV appearance too,
so I guess it's still fine to keep riding this wave.
56AnonymousSep 14, 2026 14:08
There's probably more still to come for Moreh Mi.
58AnonymousSep 14, 2026 14:11
Where did Musume。's new song go?
62AnonymousSep 14, 2026 14:17
Re: #58
It's over because it's a Tsunku song.
59AnonymousSep 14, 2026 14:13
I wonder if people who've dedicated their whole lives to copypasta see copypasta flash before their eyes when they die too?
60AnonymousSep 14, 2026 14:15
Um, um, what about Angerme, though…?
61AnonymousSep 14, 2026 14:17
Re: #55
Both of them are new songs.
64AnonymousSep 14, 2026 14:20
Re: #61
"BLOODY BULLET" has been out since last year,
and the live footage still has more momentum than the MV even now.

Background and Key Points of This Discussion

The ranking battle over “Moreh! Mi Amore” centers on the MV view-count trend index compiled by hello-milli.com, an unofficial metric frequently cited on 5ch’s Hello! Project board. Unlike official charts such as Oricon or Billboard, it’s a figure fans track independently based on how much a video’s view count grows over the past hour or 24 hours, which means the rankings can flip depending on which time window is used. Within the thread, results clashed between “who won on the hourly numbers” and “the 24-hour conversion,” and partway through there was confusion over whether the comparison was against “BLOODY BULLET” or Morning Musume。’26’s new song — the kind of mix-up that’s almost inevitable given how this metric works. The CDTV appearance and the Pom Pom Purin collaboration being cited as factors behind the view-count boost is one example of how TV exposure and social media buzz can pull in viewers from outside the core fandom. Note that the original thread contained several posts mocking the appearance of specific members, which have been excluded from this article.

*This article is compiled from excerpts and a summary of the 5ch (Hello! Project) thread “[Shocking] Juice=Juice’s “Moreh! Mi Amore” Reclaims No. 1 Spot wwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww.”

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