Japanese Game Studios Favor Remakes Over New Titles — 5ch Asks: ‘When Was the Last New IP to Sell 10 Million Copies?’

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The story

A thread titled “Japanese Game Companies, Remake Festival” appeared on 5ch’s “Anything Goes Live G” board, sparking discussion about how domestic publishers are leaning toward remakes and remasters instead of new titles. One poster noted that Switch 2’s weekly sales dropped from around 50,000 units to just over 20,000 after the price hike, fueling a broader discussion rooted in a sense of market stagnation. Posters pointed to soaring development costs turning new IPs into a gamble, citing SEGA’s Hatsune Miku and Like a Dragon (Yakuza) franchises, along with Pragmata — a new IP that actually became a hit — as rare success stories. But opinions split when some argued it’s the fans themselves who are really the ones asking for all these remakes.

What people said

1AnonymousSep 12, 2026 21:34
What is even going on here…?
4AnonymousSep 12, 2026 21:35
Can't be helped — everyone who joins a game company these days only wants to make remakes or sequels
5AnonymousSep 12, 2026 21:37
You guys get hyped every single time a remake or remaster of your favorite game drops
It's your own fault
16AnonymousSep 12, 2026 21:48
Switch 2 sales keep sliding after the price hike
It used to be around 30,000 units, now it's just barely over 20,000
That's pretty weak for a supposedly winning new console
20AnonymousSep 12, 2026 21:51
Re: #16
Nah, before the price hike it was moving about 50,000 a week
17AnonymousSep 12, 2026 21:48
As a fan I'm glad remakes exist, but the Torneko remake is unforgivable (Torneko: the Mystery Dungeon spin-off starring the Dragon Quest merchant) — how did they let something this sluggish out into the world? I bought it day one and it stabbed me in the back
27AnonymousSep 12, 2026 21:57
Re: #17
That wasn't even a remake, and you expected way too much from a remaster
22AnonymousSep 12, 2026 21:53
Wait, isn't SEGA about the only one really trying at this point?
70AnonymousSep 12, 2026 22:34
Re: #22
What do they even have besides Hatsune Miku and Like a Dragon?
23AnonymousSep 12, 2026 21:54
For better or worse, everyone's gotten way too conservative
Aren't they too scared of flopping?
You just don't see that gloriously stupid stuff anymore — like the Virtual Boy or the Dreamcast's Seaman, the kind of thing where you'd go 'who on earth is buying this…'
24AnonymousSep 12, 2026 21:55
Re: #23
Try running a company yourself, then
26AnonymousSep 12, 2026 21:57
Nintendo games act like they're new titles but they're basically remakes every single time
38AnonymousSep 12, 2026 22:04
Re: #26
Yeah, I get it — recycling the same IP means it's bound to lack freshness
32AnonymousSep 12, 2026 21:59
Indie devs worldwide are already experimenting with new gameplay ideas, so I guess there's just no point in big publishers bothering with that anymore these days
34AnonymousSep 12, 2026 22:01
Development costs are through the roof right now, so of course they'd rather churn out remakes and remasters that reliably sell than gamble on a new IP that might flop
It's your own fault for not buying new IPs
36AnonymousSep 12, 2026 22:02
Re: #34
Then put out a good new IP
37AnonymousSep 12, 2026 22:03
It's hit its limit
Costs have gotten so high they can't even keep up appearances anymore
41AnonymousSep 12, 2026 22:06
Re: #37
Someone from an actual company said before that if they make a new IP and it flops, the company goes under — so they can't afford to take risks
46AnonymousSep 12, 2026 22:10
When you think about it, Pragmata is pretty impressive — a brand new IP that became a hit with a grizzled middle-aged guy as the lead
48AnonymousSep 12, 2026 22:11
Re: #46
How's it doing in Japan though?
52AnonymousSep 12, 2026 22:21
Re: #46
If Diana wasn't in it, it probably would've flopped
It's basically a game about doting on a little blonde girl
56AnonymousSep 12, 2026 22:25
Re: #46
Given the size of the companies involved, Raho no Kurashi pulling that off is honestly more impressive (obscure reference — unclear exactly which title this is)
60AnonymousSep 12, 2026 22:26
Are they just out of new ideas at this point?
63AnonymousSep 12, 2026 22:29
Re: #60
Even for idea-driven indies, getting 1 hit out of 1000 games is already a decent batting average
67AnonymousSep 12, 2026 22:30
Even overseas, remakes of old Call of Duty games are selling well
The sense of stagnation is real everywhere

The only ones cranking out new titles one after another are Chinese studios
68AnonymousSep 12, 2026 22:32
Re: #67
China can just throw money at it
It's wild that they can casually drop 10 to 20 billion yen on development
69AnonymousSep 12, 2026 22:33
Honestly, development cycles themselves have gotten way longer, so of course the pace of new releases from big publishers has slowed down — the 80s and 90s were just the weird outlier
78AnonymousSep 12, 2026 22:38
Re: #69
And yet the number of solid, reliably successful major publishers isn't growing either
If anything it just keeps shrinking through mergers and closures
71AnonymousSep 12, 2026 22:34
I wish Chinese studios would put out more premium, buy-once games
It's almost all free-to-play with item gacha though
75AnonymousSep 12, 2026 22:36
Re: #71
Over there, piracy culture means there's basically no environment for developing buy-once games
76AnonymousSep 12, 2026 22:37
Guess we're entering an era where anyone with a good idea can just whip up a game using AI
80AnonymousSep 12, 2026 22:41
Re: #76
Sounds like a boring era of endless throwaway minigames
89AnonymousSep 12, 2026 22:46
I was shocked that on a certain board, Ocarina of Time — which barely changed anything besides the graphics — got nothing but fundamentalist nostalgic praise
92AnonymousSep 12, 2026 22:47
Re: #89
Nice try, hater
You can actually play the ocarina in it
97AnonymousSep 12, 2026 22:51
I've also heard young people aren't really interested in remakes of old games
In the end it's the kids from back then who are the ones buying them
102AnonymousSep 12, 2026 22:55
Re: #97
Well even when they do sell, it's usually only tens of thousands to maybe a hundred-something thousand units domestically
There just aren't many of those original fans left anymore
101AnonymousSep 12, 2026 22:54
Guess The Witcher is the great hope for RPGs
103AnonymousSep 12, 2026 22:56
Re: #101
lol that's a foreign game
104AnonymousSep 12, 2026 22:57
What was the last new IP to sell over 10 million copies?
106AnonymousSep 12, 2026 22:58
Re: #104
Total chameleon (i.e., a dodge — good luck pinning down a straight answer)

Background and Key Points of This Discussion

Soaring game development costs aren’t unique to Japan — as one poster in the thread noted, remakes of old Call of Duty titles are selling well overseas too, reflecting a global trend of leaning on existing IPs. Pragmata, cited as a rare new-IP success story, was developed by Capcom and drew attention as one of the few brand-new IPs launched by a major publisher at a time when that’s become uncommon. That said, it’s worth noting that the Switch 2 weekly sales figures discussed in the thread (roughly 50,000 units before the price hike, down to just over 20,000 after) are based on individual posters’ impressions, not official Nintendo figures. The debate split between those who see fans themselves as the ones really driving demand for remakes, and those who blame publishers’ risk-aversion and rising development costs — suggesting this is a structural problem that can’t be pinned on any single cause.

*This article is excerpted and summarized from the 5ch (Anything Goes Live G) thread “[Sad News] Japan’s 🇯🇵 Game Companies, Remake Festival lmaoooooooooooooooooooooo.”

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