Level-5’s Hino Explains AI Use at Reveal Event — 5ch: “How Are You Gonna Prove That?”

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The story

Level-5 president Akihiro Hino, after facing accusations that footage shown at a company presentation was made using generative AI, explained the situation on his X (formerly Twitter) account, posting “That’s a relief 😮‍💨”.

On 5ch, opinions split over the company’s claim that it “used generative AI trained only on in-house material containing no third-party copyrighted works” — specifically, whether that’s even technically possible with current AI technology. There was also plenty of skepticism about the finished quality of the presentation footage itself, and about the newly revealed plan to shrink development time for major titles from five years down to two.

That’s a relief 😮‍💨

Source: x.com / Original post here

What people said

2AnonymousSep 12, 2026 15:01
If your whole stance is "AI use during training infringes on rights, so it's bad," why are you still slamming something they specifically said was made with in-house material only?
77AnonymousSep 12, 2026 16:48
Re: #2
"In-house material only" isn't actually possible when you're using AI.
87AnonymousSep 12, 2026 16:57
Re: #2
Isn't "in-house material only" just not doable with current tech?
106AnonymousSep 12, 2026 17:29
Re: #2
How are you gonna prove that?
Can they hand over the model and the prompts?
3AnonymousSep 12, 2026 15:02
Whether they actually took it to heart will show in the next broadcast.
4AnonymousSep 12, 2026 15:02
The same people who didn't even notice the promo video's quality was off
are telling us to trust the game's quality?
15AnonymousSep 12, 2026 15:20
Re: #4
Exactly this.
Like "the reveal trailer's getting panned, but don't worry, trust us."
5AnonymousSep 12, 2026 15:02
>Plan to shrink major-title development time from the current 5 years down to 2
What wishful arithmetic.
7AnonymousSep 12, 2026 15:04
So the newly announced Inazuma Eleven and Yo-kai Watch titles are, at best, five years out…
10AnonymousSep 12, 2026 15:07
Calling it "outrage marketing" for a broadcast only about 100,000 people watched…
12AnonymousSep 12, 2026 15:09
Re: #10
Maybe you're comparing it to a Nintendo Direct, but 100k is honestly impressive.
14AnonymousSep 12, 2026 15:18
But didn't Decapolice get delayed though?
16AnonymousSep 12, 2026 15:21
Re: #14
Seems like they've quietly switched to a policy of not announcing delays, since announcing one just gets them dragged…
26AnonymousSep 12, 2026 15:26
Re: #14
No, they announced it normally.
If anything, Decapolice got suspected of using AI too.
22AnonymousSep 12, 2026 15:24
A company that lives off IP shouldn't be using generative AI.
If you let "anything goes" with generative AI slide, the IP's value drops to zero.
That's exactly why the bigger companies are so cautious about it.
Meanwhile the AI fanboys on the gaming forums who don't get that are talking big.
24AnonymousSep 12, 2026 15:26
Level-5, currently developing 12 games at once:

Professor Layton and the New World of Steam
Yo-kai Watch 2: Way of the Overlord
Inazuma Eleven: Cross
Yo-kai Watch Puni Puni
Puchi Poyon
Yo-kai Watch: Great Detective Nyanosuke
Snack World Reloaded
Fantasy Life i: The Heavenly Train and Its Final Stop
Holy Horror Mansion
Decapolice
Professor Layton and the Curious Village (Remake)
Inazuma Eleven: Blazing Revolution
49AnonymousSep 12, 2026 16:00
Re: #24
What about Inazuma Eleven RE, which is slated for a 2026 release?
25AnonymousSep 12, 2026 15:26
Re: #22
I figure it'll flip at some point,
but yeah, better to stay cautious until then.
29AnonymousSep 12, 2026 15:29
Re: #25
There's basically zero movement toward actually clearing up copyright with generative AI.
I was hoping things would trend toward a "clean" approach, but so far it's been a letdown.
It's not turning into a tool pros can actually rely on.
30AnonymousSep 12, 2026 15:32
Re: #29
Well, that stuff does seem hard to sort out.
Personally I think by the time generative AI gets broadly accepted, those issues will just be swept under the rug anyway.
So I figure we're still a long way off.
60AnonymousSep 12, 2026 16:15
Re: #29
Adobe advertises itself as "clean," and for music, Suno switched over to a clean-licensed engine.
39AnonymousSep 12, 2026 15:42
By the way, I left this out on purpose, but programming's a different story.
Use generative AI for that all you want — it pairs especially well with game programming.
Though amateurs can still badly hurt themselves with it there too, but a big-name studio-tier team should be fine.
45AnonymousSep 12, 2026 15:55
Re: #39
Isn't this whole mess happening precisely because that big-name studio's AI video was so sloppy?
82AnonymousSep 12, 2026 16:53
Re: #39
With the rise of highly versatile AI, assets, illustrations, and the like are increasingly being output entirely code-based using human-made tools, so AI pairs well with art fields too. UE6 recommending a code-based workflow is the prime example.
50AnonymousSep 12, 2026 16:03
Meanwhile Chinese studios are just going to keep cranking out AAA-tier monster titles with AI in no time.
It's a sweet spot for companies with no public image for anyone to nitpick.
51AnonymousSep 12, 2026 16:04
Re: #50
Can they actually make money doing that, or not?
That's the thing to watch.
63AnonymousSep 12, 2026 16:17
Re: #60
Eh, you really buy that?
Doesn't feel any "cleaner" to me.
At best it sounds like a "we'll deal with it if we get sued" kind of policy.
65AnonymousSep 12, 2026 16:24
Re: #63
Adobe's been touting "clean" as its selling point from day one.
Suno's engine came about after getting sued and settling — it's now partnered with record labels. Apparently artists get a cut these days.
84AnonymousSep 12, 2026 16:54
Using AI is fine, but it's a problem when the quality check afterward is half-assed.

The real issue is there are plenty of people who feel satisfied just from having used AI, full stop.
92AnonymousSep 12, 2026 17:00
Re: #84
It's not half-assed, they just dumped it out raw.
All the talented people already left, so there's nobody left who can flag a raw AI dump like that.
93AnonymousSep 12, 2026 17:00
RIP anti-AI crowd.
For all their desperate resistance, companies are adopting AI anyway lol
Well, of course they are 🤣
95AnonymousSep 12, 2026 17:02
Re: #93
So, are you gonna buy Hino's "game" (scare quotes very much intended)?
100AnonymousSep 12, 2026 17:13
So they finally admitted to using AI.
Honestly, what they're doing is no different from Palworld.
It's the kind of move a company that makes original content shouldn't pull.
Using AI as a tool to streamline workflow is probably fine, but the moment you use AI somewhere users can actually see it, like a promo video, of course you're going to get slammed for it.

Background and Key Points of This Topic

Level-5 holds flagship IPs like Yo-kai Watch and Professor Layton, yet its development resources are reportedly stretched thin, with as many as 12 titles said to be in simultaneous development — and AI tool use has repeatedly come up in discussions of its plan to shorten development timelines. It was against this backdrop that generative AI use came under suspicion over the quality of this presentation’s footage, prompting Hino himself to explain the situation on X.

The thread split over one specific question: is it technically possible to run generative AI trained solely on in-house material containing no third-party copyrighted works? Neither the “it’s possible” camp nor the skeptics offered concrete evidence, and the debate went nowhere. Worth noting, since the article alone doesn’t make it clear: while rights-cleared generative AI services like Adobe Firefly and Suno do exist, the game industry as a whole still hasn’t settled on a “clean” framework for AI use. Another point that’s easy to conflate — the backlash against AI use in programming is nothing like the backlash against AI use in public-facing material such as promo videos.

*This article was compiled by excerpting and summarizing the 5ch (Hardware/Industry (Console Wars)) thread “[Breaking] Level-5’s Hino explains AI use at the presentation.”

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