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The story
On the 5ch board “Morning Coffee,” where Hello! Project fans gather and which is commonly known as “Ōkami” (Wolf), posters were discussing the recent state of the board. One user pointed out that the Juice=Juice thread barely gets any posts these days, and that chat threads and “OG threads” (nostalgic threads about retired or graduated members) have been popping up in its place. Many commenters blamed this on the stagnation of Hello! Project’s flagship groups—Morning Musume, Angerme, and Tsubaki Factory—with Angerme’s slump in particular singled out as having drained momentum from the whole board. Some posts expressed worry about the board’s future, and a running, nitpicky argument continued over just how “lively” a thread really needs to be.
What people said
A month ago the Miyamoto thread was being bumped like crazy, but ever since the "AI buzz" thing killed off her fanbase, OG threads barely get started anymore.
OG threads have definitely increased. Nice to get nostalgic about old Hello Pro members.
Chat threads aren't really growing though. The Nagoya-flooding thread is just people freaking out about the latest freak weather, that's not really chit-chat.
So there's basically nowhere left to hang out now, huh. The Nagoya-flooding thread's about to run its course too—where do we go next?
Hello Pro is interesting. It's just Morning Musume, Angerme, and Tsubaki Factory that are boring.
Yeah, everything's dead, there's nothing left to talk about—that's probably why OG threads are multiplying.
So it just got started, then—your takes are always wrong, so the opposite must be true.
If the fans were really that into it, wouldn't the tour be selling out?
Exactly. Angerme's done, and the board's hardcore posters have vanished with it.
This is the kind of energy we need.
https://imgur.com/UK0ok1h.jpeg
If they break up, does the copypasta disappear? Or does it spread to every thread?
I've only ever seen them put on boring shows.
As someone just watching from the sidelines on Ōkami, Angerme's fun to watch.
Just make one yourself. It just won't get any replies, that's all.
Yeah, because it's not that interesting.
It gets used to death on X and TikTok too—if anything, Ōkami's the one out of the loop on that word.
Is Re: #60 lying? Even Beat Takeshi's been called "reisho-kei," yet the Ōkami crowd insists "nobody uses that word outside this board."
Missing the point or not, doesn't matter—the Juice stuff just isn't interesting.
And those old guys are way outside the target demographic anyway, lol.
Yeah. Just ignoring it.
It's not even funny, but the thread keeps growing off it—people are just feeding the troll.
Exactly. Threads like that don't last.
I mean, threads grow because they're interesting in the first place, right? There's no such thing as an interesting thread that stays dead.
History's got no value—Juice=Juice should just build a whole new brand identity on Ōkami instead.
Seriously, this. Ōkami's long history is ending. If the old S/mileage-turned-Angerme fans really disappear for good, it's truly over.
Background and Key Points
The “Morning Coffee” board on 5ch, where threads about Hello! Project are posted, has long been known among longtime fans by the nickname “Ōkami” (Wolf). Within the thread, one poster claimed that threads about former members, which had been thriving as recently as a month ago, suddenly cooled off following an “AI buzz” incident—but this is just one poster’s personal take, and the facts behind it can’t be confirmed. The main point of discussion was a shift in feel: chat threads and “OG threads” (about graduated members) seem to be gaining more traction than threads for active groups like Juice=Juice, with posters divided over whether to read this as a sign of the groups’ fading popularity or just a natural shift in what’s trending. There was also pushback over the term “reisho-kei” (cynic-core), pointing to a lack of self-awareness about the board’s own peculiar slang—an exchange that hinted at just how insular the board can look from the outside.
※This article is an excerpt and summary based on the 5ch (Hello! Project) thread “What’s Ōkami mainly about discussing these days?“
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