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The story
On the night of September 8, 2026, Nintendo’s “Zelda Direct” and Sony’s “State of Play” aired in almost the same time slot. Zelda Direct was a tight 30-minute broadcast built around a single new title, while State of Play ran two hours and covered dozens of titles — yet Zelda-related terms dominated the top of X (formerly Twitter) trends almost completely. Reports even surfaced claiming State of Play “didn’t even crack the top 30 trends.” In 5ch livestream threads, users expressed shock that broadcast scale and buzz didn’t line up at all. Some posts noted a similar pattern showed up in US trends too.
What people said
Can't really blame people for mocking it
Just the movie title card
Lego for like one second lol
Don't remember that
I vaguely remember Koume (a Zelda character) though
Pretty sure that's the Temple of Darkness
Probably the Temple of Darkness
I remember it 'cause I died to the boss a bunch of times and rode the ship a few times too
Probably the Temple of Darkness
Why'd it turn out like this
State of Play
Zelda
Sony should've just turned off comments for State of Play 😭
State of Play was fun in its own way
Just from you guys roasting it, though lol
It went head-to-head and basically got buried in the trends
Obvious or not, they should've steered clear of Zelda's timeslot
As a Godzilla fan who's been thinking "what happened to Japan?" ever since Shin Godzilla, this much is fine by me
・30 minutes
・1 title
■State of Play
・2 hours
・Dozens of titles
No way it lost with numbers like that…
[Bad News] Zelda Direct commentary threads couldn't even burn through 3 threads… meanwhile State of Play finished 5
https://krsw.5ch.io/test/read.cgi/ghard/1788878363/
Zelda Direct: 30 min, 3 threads
State of Play: 120 min, 5 threads
Stuff like this always ends up being the sticking point
Seriously, zero…
Didn't even come close…
A few terms did squeak in, but it never hit #1, and it never dominated the trends even for a moment
No way that's real
Wait, what?
That's insane
Whoa
This is what a genuinely popular game looks like
Will a PlayStation game ever manage this?
There's like an "are there even that many Zelda-related words" amount of them
Zelda fever sweeping the entire world?! 🥰
Guess it's the top dog over there too
Godzilla's strong in the US too
Guess all that MonsterVerse groundwork paid off
Navi's voice >>> an unbeatable wall >>> State of Play
That's basically what happened
All of State of Play's two hours losing to just Navi's voice… come on 😭
Hey! lol Listen! lol (Navi's famous catchphrase)
Leave them alone lmao
Gotta be Breath of the Wild. That's what really grew the fan base
With BOTW it fully broke free of being a niche series and became a mainstream game
Before that the Zelda series never sold all that well
Breath of the Wild was just on another level
A legit all-time classic, and that's when the series shot up to being a genuinely popular franchise, in name and in reality
Doing stuff like that is probably why State of Play sucks
Nintendo Direct has never once done a voice actor interview though…
You're saying that on purpose, right lol
Background and Key Points of This Discussion
“State of Play” is a broadcast Sony holds on an irregular basis, and this installment ran two hours covering a large number of titles, while Zelda Direct was a focused 30-minute broadcast built around a single new title. Going by broadcast length and number of titles alone, State of Play should have had the edge — yet Zelda-related terms dominated the top of X’s trends, and the thread has been buzzing with surprise at this reversal. That said, it’s worth noting that trending lists shift based on a mix of factors — regional differences, the momentum of live commentary, bot activity, and more — so this alone isn’t a clean, apples-to-apples popularity comparison between the two. There’s also the view that the series broke through to casual audiences after “Breath of the Wild,” a claim that lines up with actual sales growth and isn’t purely fans talking up their favorite.
*This article is compiled and summarized from the 5ch (Hardware/Industry (Geha)) thread “Twitter trends are a total Zelda takeover 😆www.”
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