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The story
It’s been announced that Nogizaka46’s Inoue Nagi will appear solo in a new web commercial for major cosmetics maker KOSÉ. The press release highlights her showing off “insanely cute eyelashes.” The topic surfaced on 5ch’s Hello! Project board — home to fans of rival idol groups — where the conversation drifted well beyond the ad itself, touching on how KOSÉ appears to be overtaking Shiseido and Kanebo as the cosmetics industry’s leading sponsor, mix-ups with other idols who also share the surname “Inoue,” and gripes about how the thread title was phrased.
Congratulations!
Nogizaka46’s Inoue Nagi shows off "insanely cute" eyelashes
New KOSÉ web commercial✨
Source: mdpr.jp / Original article here
What people said
No matter what happens, it was never gonna be Haru-san's turn.
No idea about Kanebo, but Shiseido's still way out in front.
Thought it'd be Rei Rei lol
Here are the key points on where things stand and how it got here:
1. Recent struggles and two straight years of net losses (2024–2025)
For the fiscal year ending December 2025, the company posted consolidated net sales of ¥969.9 billion (down 2.1% year-on-year) and a net loss of ¥40.6 billion, marking its second consecutive year in the red.
She's already pretty, no need to go this hard with the retouching
Too gorgeous and it's hard to relate
Better to have someone a bit more 'approachable' who lets you keep that faint hope of 'maybe I could look like that too'
'Inoue' alone doesn't tell you which Inoue we're talking about — nobody would title a thread like that.
It's obviously on purpose, leaving it as just 'Inoue.'
Remember that hard-earned moment from Kobushi Factory (a now-disbanded Hello! Project group)?
That's the legacy dust of Hello! Project 👍
Congrats, Sakurachi🌸
It's 'Kanebou' — get the vowels wrong and it turns into something like 'Kanebooboobooboo' (a stuttering joke on the misspelling).
No, that's exactly the kind of thread title that gives away it's bait.
It's an old trick, but the OP's probably just too lazy to come up with anything better.
Background and Key Points of This Topic
This topic wasn’t posted on the fan board for Nogizaka46, Inoue Nagi’s own group — it appeared on 5ch’s “Hello! Project” board, home to fans of groups like Morning Musume. The discussion runs on the usual back-and-forth of rival-fan communities reacting to another group’s news. The Shiseido slump mentioned in the thread is grounded in real financial results — the company posted a net loss for two consecutive fiscal years in 2024–2025 — and was cited as a sign that the balance of power in the cosmetics industry is shifting. Commenters also noted that the surname “Inoue” isn’t unique to Nogizaka46 and shows up across multiple idol groups, which makes it hard to tell from the thread title alone who’s being discussed — a quirk of an idol industry where names frequently overlap between groups. Comments making one-sided judgments about her looks or personal conduct were excluded from this writeup.
※This article is excerpted and summarized from the 5ch (Hello! Project) thread “[BREAKING] Solo Major Cosmetics Commercial for Inoue Just Dropped ｷﾀ━━━━(ﾟ∀ﾟ)━━━━!!“.
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