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The story
On September 7, Music Natalie published an article claiming that live footage of BEYOOOOONDS’ new song “Hai to Diamond” is “on the verge of going viral,” sparking discussion on 5ch’s Hello! Project board. Thread posters questioned the actual spread of the clip (“TikTok’s dead quiet, so where exactly is this blowing up?”, “Just a little on X”), pointed out the gap between that claim and the song’s win over Tokyo Blur for first place at the Hello! Project Song Awards, and drew comparisons to Juice=Juice’s own slow-building breakout — with skepticism toward the headline itself dominating the thread.
BEYOOOOONDS release live footage of “Hai to Diamond,” a track that’s “on the verge of going viral”
Source: natalie.mu / Original article here
What people said
Just a little on X.
I've never once seen an article that just says a song is 'on the verge' of going viral.
Probably the "blueberry frappuccino method" (slang for a notorious case of paid/staged buzz marketing on Twitter).
Kind of scared that's exactly what's gonna happen.
Hello! Village really doesn't let the nail that sticks up alone, does it.
But it's already #3 on the hype chart. Feels like all of Hello! Project is pitching in on this one.
Totally agree.
Is 'Hai to Diamond' really that good?
It's just a boring, run-of-the-mill Hello! Project song.
But I can tell it's a rare shot and the agency is pushing hard, so I want them to succeed.
You don't get it either, huh? lol
What's even supposed to make this go viral?
Whatever one person thinks of it, it's clearly rated highly by the majority of Hello! fans.
Use your Kansai dialect.
Did someone call you out and you dropped it?
Style monsters like Endo and Hayashi.
Clear-cut visual aces like Ebata and Kawashima.
BEYOOOOONDS doesn't have any of that, so going viral just isn't happening.
They do have Otsubo Mano and Sugiyama Yuina as visual members, but the thing is, neither of them was in the Yokohama Arena show.
In 'Moremi' terms (an unclear bit of fan slang), think of that Yokohama Arena footage as just a bridge, the way Zepp DiverCity was.
If they're really aiming for viral buzz, the smart move would be to drop the November 11 live footage on the 14th.
Back in Yoshizawa's day and now too, it's just hype-scamming — that's why they're not picked.
Using BEYOOOOONDS as a bludgeon like that — don't you feel pathetic? lol
I'm watching it with a pretty cold eye myself, lol
'For some reason'? What do you mean 'for some reason'?
Just drop the act.
Say it straight — you're hyping it up because you want other Hello! Project groups to go viral too.
That's how it always starts.
Even USA had articles saying it was booming among Hello! fans, and we were all just like, huh?
YouTube.
Don't let the agency walk all over us.
I like those three groups better, so I'll just live quietly on the sidelines.
Those three groups got showered with favoritism in the fandom for years — don't you dare play victim now.
It's not all thanks to Nia-chan, but looking at the TikTok numbers, there's no way she's unrelated.
Background and Key Points of This Discussion
Headlines like “on the verge of going viral” often originate from press releases put out by an artist’s agency or label, and don’t necessarily reflect the actual spread of a clip on platforms like TikTok or X. As posters in the thread pointed out, this song did win first place at the Hello! Project Song Awards, so there’s a real gap in temperature between its standing among core fans and how far it has actually penetrated the general public via TikTok. Comparisons to Juice=Juice’s similarly quiet early rise came up because the question of “how does a later-debuting group build recognition” is a recurring topic within Hello! Project fandom. At the same time, the thread also hints at rivalry between groups over spots on the Kohaku Uta Gassen lineup, and at differing temperatures between units at different stages of development. Posts amounting to personal insults or slander against real members have been excluded from this article.
*This article is excerpted and summarized from the 5ch (Hello! Project) thread “Music Natalie: ‘BEYOOOOONDS on the verge of going viral’.”
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